AMITY BUSINESS RESEARCH AREA OF S.NO. NAME OF FACULTY MEMBER DESIGNATION 1 Prof B P S Chauhan i 2 Dr. Balvinder Shukla Acting Vice Chancellor i 3 Prof Alka Munjal Director (Academic) i ii iii 4 Dr. Sanjeev Bansal Director - ABS i 5 Admiral R. Kochhar Dy. Pro. VC i 6 Dr. B.K. Srivastava Professor -R i ii iii iv 7 Prof. S.K. Malhotra Professor -R i ii iii 8 Prof. P K Bansal Professor i ii iii iv 9 Prof. Akhil Swami Professor i ii iii 10 Professor Taranjeet DuggalProfessor i ii iii iv v vi vii 11 Prof Ramesh Bagla Professor i ii iii iv v 12 Dr Sriparna Basu Professor i ii iii iv v vi 13 Dr Jaya Yadav Associate Professor i 14 Dr TV Raman Associate Professor i ii iii iv v vi vii viii
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AMITY BUSINESS SCHOOL
RESEARCH AREA OF THE FACULTY
S.NO. NAME OF FACULTY MEMBER DESIGNATION RESEARCH AREA1 Prof B P S Chauhan i Energy management 2 Dr. Balvinder Shukla Acting Vice Chancellor i Entrepreneurship3 Prof Alka Munjal Director (Academic) i Strategy
ii Finance iii Corporate Social Responsbility.
4 Dr. Sanjeev Bansal Director - ABS i Administration5 Admiral R. Kochhar Dy. Pro. VC i Administration6 Dr. B.K. Srivastava Professor -R i Strategy
ii Performance Managementiii Qualityiv Service Excellence
7 Prof. S.K. Malhotra Professor -R i Financial Servicesii Cross-sellingiii Econimic and Social demands
8 Prof. P K Bansal Professor i Service Satisfaction Measurementii Quality Measurement / Gaps Analysisiii Critical Incidence Studyiv Any project in Services Marketing
9 Prof. Akhil Swami Professor i Financial / Capital Markets, ii Project Appraisaliii Financial Rehabilitation
10 Professor Taranjeet Duggal Professor i Training & Developmentii Recruitment & Selectioniii Motivationiv Emotional & Social Intelligencev Leadershipvi Stress & Conflict Studiesvii Psychological Aspects Of Organizational Issues
11 Prof Ramesh Bagla Professor i
ii
iii Marketing Strategy iv Turnaround Managementv Receivables Management in Telecom
12 Dr Sriparna Basu Professor i Organization Theory & Cultureii Strategic Human Resouce Managementiii Cross-cultural Managementiv Change Management v Organization Developmentvi Talent Management
13 Dr Jaya Yadav Associate Professor i Organizational Behaviour& Human Resources14 Dr TV Raman Associate Professor i Working Capital Management
ii Risk and Return dynamicsiii Financial Decision makingiv Behavioural finance and its techniquesv Entrepreneural Finance vi Cost control and reduction techiquesvii Monetary policy and its implicationsviii Environmental Accounting
Customer Relationship Management(CRM) in Banking
Marketing of Financial Services(Banking, Insurance, Mutual Funds)
ix Emerging techniques in Costing
x
xi Investment patterns & Investors behaviour
xii New business establishment and sustainibility
xiii Micro Finance15 Dr RS Rai Associate Professor i Aplications of Service Quality Models
ii
iii Total Quality Managementiv Lean Managementv Six sigma
16 Dr.R.Sujatha Associate Professor i Social entrepreneurshipii Outsourcingiii Strategic Human Resource
iv Scorecards/Measurements in Human Resource
v Emotional intellegience for managersvi Transperancy and ethics
vii HR Policies/programs/practices and job performance
17 Mr. Ashok Sharma Asst. Professor (Grade - III) i Marketing ii International Marketingiii Brandingiv Digital Marketingv Strategyvi Consumer Behaviour
18 Dr. Chandranshu Sinha Asst. Professor (Grade - III) i Leadership Studiesii Organization Change Studiesiii Gender Issues At Workplaceiv Psychological Aspects Of Organizational Issuesv Culture Studiesvi Stress & Conflict Studiesvii Motivation Studies At Workplace
19 Dr. Aparna Goyal Asst. Professor (Grade - III) i Green Marketingii Consumer Behaviouriii Brandingiv Advertising & Promotionsv Personality & Soft Skillsvi Digital Marketingvii Positioning & Mktng Stratgiesviii Social Causes Marketingix Modern Trends In Marketingx CSR & Marketing Strategy
20 Dr.Ranjit Roy Ghatak Asst. Professor (Grade - III) i Operations Managementii Supply Chain Managementiii Service Operation Managementiv Quality Management
21 Mr. S S Pal Asst. Professor (Grade - III) i Total Quality Management (TQM)
ii Supply chain management and Logistics (SCML)
iii Manufacturing Competitiveness (MC)iv Total Productive Maintenance (TPM)v Project Management (PM)vi Service Operations Management (SOM)
Pre and post merger issues and its financial implications
Application of Quanitative Models in Marketing Research
vii Management of Technology & Innovation (MTI)
viii Learning Curve / Productivity Management
ix Theory of Constraints / TRIZ / Analytic Hierarchy
x Balance Scorecard / System Dynamics22 Dr Anupama R Asst. Professor (Grade - III) i Information Technology
ii Educational Technologyiii Knowledege Managementiv e-CRMv e-SCMvi electronic marketingvii e-commerce
23 Dr.Harminder Kaur Gujral Asst. Professor (Grade - III) i Psychology and Behavioral Science24 Mr. Pradeep Narwal Asst. Professor (Grade - III) i Branding
ii Services25 Dr.Himani Sharma Asst. Professor (Grade - III) i Strategy
ii Marketingiii Advertising iv Consumer Behavior
26 Dr. Anjani Kumar Singh Asst. Professor (Grade - III) iiiiiiivvvivii Small Medium Enterprise/Small Businessviii
27 Dr. Arun Kumar Panday Asst. Professor (Grade - III) i MHRii PMS
28 Ms. Teena Bagga Asst. Professor (Grade - III) i Project Management
iiiii Knwledge Managementiv Information Systemsv Marketing of IT Projectsvi Digital Marketingvii Service Quality
viiiix Business Process System and Reengineeringx The Indian IT Industryxi Information Security and Risk Managementxii IT Service Managementxiii Computer and Mobile Operating Systemsxiv Any other relevant topic in IT & ITES Sector
29 Dr. Rosy kalra Asst. Professor (Grade - III) i Bankingii Credit Appraisaliii Capital Market
30 Ms. Namita Kapoor Asst. Professor (Grade - III) i Development Studiesii Market Research
31Dr.Anita venaik Asst. Professor (Grade - III) i Knowledge managenment ,its significance in society
ii Information security & related issuesiii Data ware houseiv Business process reengineeringv software devlopment
Social Entrepreneurship Microfinance New Venture Creation Entrepreneurship Business Incubation/Eco system Entrepreneurship Education
Family Business Management
Total Quality Management & Software QaulityAssurance
E-Commerce, M-Commerce, E-GovernanceE-Business
vi virual marketing/green computingvii cloud computing
32 Mr. Rajnish Ratna Asst. Professor (Grade - III) i Organizational Learning ii Organizational Cultureiii leadership styleiv learning organizationv job satisfactionvi job performancevii organizational effectivenessviii organizational innovativenessix Role efficacyX Role stressXi team effectiveness
33 Dr. Shalini Trivedi Asst. Professor (Grade - III) i Poverty and food security34 Ms. Bandana Chadha Asst. Professor (Grade - III) i International Business
ii International Financeiii International Commodity Managementiv Foreign Exchange Managementv Derivativesvi Foreign Investmentvii Exports/Importsviii ChinaIx Global Sourcingx International Economics
35 Dr. Anurupa B Singh Asst. Professor (Grade - III) i Service Marketingii Customer Relation Managementiii General Marketing Management
36 Dr. Anu Prashaant Asst. Professor (Grade - III) i Marketing Research37 Ms. Vandana Gupta Asst. Professor (Grade - III) i Consumer Behaviour
ii Distributioniii Marketing
38 Dr. Anita Kumar Asst. Professor (Grade - III) i Food Supply Chain Managementii Retail Supply Chain Managementiii Reverse Logisticsiv International Marketing and Documentation
39 Dr. Garima Malik Asst. Professor (Grade - III) iiiiiiivv
40 Dr Smrita Sinha Asst. Professor (Grade - III) i HR and allied subjects like OB and Culture41 Dr.Supriti Agrawal Asst. Professor (Grade - II) i Consumer Behavior
ii Customer Relationship Managementiii Marketing iv Pharmaceutical Marketing
42 Ms. Vandana Gupta Asst. Professor (Grade - II) ii Marketingiii consumer behaviouriv Distribution v Brandingvi Product analysisvii Services
43 Ms. Lakhwinder Kaur Dhillon Asst. Professor (Grade - II) i Micro Financeii Financial Inclusioniii Stock Marketiv Corporate Social Responsibilitiesv Foreign Exchange Managementvi Risk Return
Rural Marketing Customer Relationship Management E-Marketing Service Marketing Marketing of Financial Services.
vii Dividend decision44 Mr. Vivek Singh Tomar Asst. Professor (Grade - II) i Retail Management
ii Consumer Behaviouriii Strategic Managementiv Business to business marketing
45 Mr. Rajeev Gupta Asst. Professor (Grade - II) i Online Shoppingii Online Trading
iii Portfolio Management, Currency market, options
iv BPRv Data Warehousing & Data miningvi E-Commercevii Business Intelligence, Data Analytics
46 Ms. Pooja Sehgal Tabeck Asst. Professor (Grade - II) i Consumer Behaviourii Retail Managementiii Visual Merchandisingiv Rural Marketingv Distribution Managementvi Advertisingvii Marketing Communicationviii Marketing Mnagement
47 Ms. Swati Bhatnagar Asst. Professor (Grade - II) i Sales Managementii Distribution Managementiii Brand Management
48 Ms. Varsha Khattri Asst. Professor (Grade - II) i Brandingii Advertisingiii Promotion / Marketing Communicationiv Event Marketing
49 Dr. Sumit Singh Jasial Asst. Professor (Grade - II) i Quality Managementii Supply Chain Managementiii Inventory Managementiv Consumer Perception
50 Dr. Jaideep Kaur Asst. Professor (Grade - II) i Psychology51 Dr. Anubha Srivastava Asst. Professor (Grade - II) i IFRS
ii Stock Marketiii Portfolio Managementiv FIIv Capital Structurevi Divinded Policy
52 Ms. Shikha Mishra Asst. Professor (Grade - II) i Performance Management Systemii Strategic HRiii Training & Development
53 Dr Rushina Singhi Asst. Professor (Grade - II) i Operation Researchii Operation Managementiii Marketing
54 Dr. Ritesh Dwivedi Asst. Professor (Grade - II) i Rural Management, Social Entrepreneurship55 Ms. Shweta Awasthi Asst. Professor (Grade - II) i Human Resource
ii Organizational Behaviouriii Attitude & Culture
56 Ms. Manjula Shastri Asst. Professor (Grade - II) i Financeii Cost Accountingiii Banking
57 Ms. Swarna Bakshi Asst. Professor (Grade - II) i Gender Differences ii Consumer Behaviouriii Green Marketing
58 Ms. Sonali P. Banerjee Asst. Professor (Grade - II) i Marketing Managementii Services Marketing
iii After Sales Serviceiv Consumer Durables
59 Ms. Shinu Vig Asst. Professor (Grade - I) i Corporate Lawii Industrial and Labour lawsiii CSR and Sustainability
60 Ms. Sunetra Saha Asst. Professor (Grade - I) i Consumer Behaviourii Retail Managementiii Branding
61 Mr. Hargovind Kakkar Asst. Professor (Grade - I) i Compensation Managementii Strategic Human Resource Managementiii Corporate Communication / Public Relationsiv Outsourcing of Functionsv Talent Acquisitionvi Training / Skill Development
62 Ms. Amanpreet Kang Asst. Professor (Grade - I) i International Tradeii International Economicsiii International Economicsiv International Marketingv International Marketingvi International Branding
63 Ms. Tavishi Asst. Professor (Grade - I) i International Tradeii Foreign Exchangeiii Stock Marketingiv Marketing Research
64 Ms. Parul Yadav Asst. Professor (Grade - I) 1 Human Resource65 Ms. Ruchika Nayyar Asst. Professor (Grade - I) i Consumer Behaviour
ii Advertising and Sales Promotioniii
66 Dr. Anshu Yadav Asst. Professor (Grade - I) i Organizational Behavioural Aspects67 Ms. Mansi Paul Asst. Professor (Grade - I) i Rural and sustainable development
ii Women entrepreneurshipiii Social entrepreneurship
