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Functions Easy Water cover

1. Fill up the water reservoir at level of the marks.

2. Press down the pot over the wick stand. Secure good contact between pot and plant.

3. The water will be added to the root ball continuously through the wick.

4. Contains up to two week’s supply of water.

5. A constant water supply = maximal ornamental value.

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Advantages of Easy Water

• Easy for nurseries to add to a standard product• Add varieties to assortment for self service shops • Exposes only fresh plants of best quality in shops • Retail get better image and increased profits • The shop reduce time and costs for the care• The ornamental value for the consumer increases• The consumers are willing to buy again

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Advantages of Easy Water

• Many quick drying varieties of pot plants are to day excluded from sales through supermarkets

• Flexible designs of the cover– Color card “Colors of JACKPOT”– Individual decorations

• Can be used for any kind of pot plants– Introduced in the spring 2010 for Pot Roses and

Campanulas

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Decoration of the cover

–Variable designs–Frosted Glas look–Different sizes–Different colors–The order volume is

the only limitation!

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Color card

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Easy drying plants that soon can be sold with success in self service shops:

• Azalea• Campanula• Chrysantemum• Cyclamen• Dahlia• Eustoma• Exacum• Gardenia

• Gentiana• Gerbera• Hibiscus• Helliantus• Hydrangea• Impatiens• Jasminum

• Mandevilla• Nephrolepis• Pelargonie• Pentas• Platycodon• Rose• Poinsettia• Senecio

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Concept for the Tray Wrap

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Peel off label for the cover

Front of the label:

• EAN 13 bar code

• Care symbols

• Web reference

Back of the label:

• Care instructions

• Warnings

• Recy - symbol

• Web reference

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Exclusive product – low costsCompared to the value it adds to the product it is fair

price;– No additional costs in production as the pot is a

“standard” plastic pot only with a center whole– Flexibility in production and marketing is not influenced

negatively– The concept includes labels and a tray wrap with a

consumer’s guidance – The costs compared with a traditional cover is a bit

higher, but the lower loss in retail fully compensates

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The loss over time in retail is reduced

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10

20

30

40

50

60

1. week 2. week 3.week

Loss Rate w ith Easy Water Loss Rate w ithout Easy Water

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Easy Water long life

• Easy to use and to distribute

• Easy to refill with water

• Easy to get rid of – recycling PP5

• Adds life time to the plant

• Increases the ornamental value

• Patent is applied for

• Trade mark application is filed

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When is Easy Water ready for the market ?

• Roses in 6-10.5 cm from Rosa Danica – February • Campanula in 6-11 cm from Thoruplund – May• More varieties and pot sizes to follow soon!