1

2

Keep saving water

Water and Sanitation

“Our Water, Our Pride – Amanzi Ethu, Ibhongo Lethu – Ons Water, Ons Trots”

Having water is a right and saving water is everyone’s responsibility.

Introduction

Cape Town,

• home to a growing population of 3.7 million people• a preferred tourist destination• a place with diverse cultures and communities• an abundance of local talent• creativity and livelihood

but also

• a water scarce area where changing weather patterns and economic development is increasing the demand upon available water resources to provide for daily needs.

4

Water Crisis looming(International & National)

Affected areas

George

Knysna

Plettenberg Bay

Port Elizabeth

Mossel Bay

Beaufort West *****

Hermanus

Far South - City of Cape Town

***** Beaufort West - • Dam ran dry• Boreholes were drying up• Water needed to be transported there in 5lt containers and tankers

5

6

Beaufort-West Dam

7

Recent newspaper clips

8

More newspaper clips

9

Far South Peninsula

Demand Projections – Cape Town

Sectoral Water Use

Road since 2004

Save our water – Save our City campaign

Implemented water restrictions

Achieved saving targets - thank citizens for their support

2006 implemented Water By-Laws (incorporating 10% permanent savings)

Acknowledge role of Water Inspectorate

Acknowledge DWA for funding WDM initiatives

12

13

WDM Interventions

City first municipality in S A to implement a Water Conservation and Water Demand Management Strategy in 2007

Achieved significant savings with projects, programmes and interventions of technical and community based nature over past 3 years

Will be necessary to accelerate the projects and programmes contained within the WC and WDM Strategy to achieve targets

14

Interventions to date

• Successful pressure management in 13 areas including pressure reduction devices for 49 schools (areas include Khayelitsha, Mitchells Plain, Atlantis, Belhar, Brentwood Park, Delft, Langa, Pinelands, Plumstead, Fisantekraal, Browns Farm, Westbank, Mfuleni, Gugulethu, Langa)

• 1693 consumer meters audited• 1775 meters fitted with automated meter reading devices• 20 574 consumer meters replaced • 17 998 consumer meters re-located & fixed • 70 652 water connection leaks fixed• Of the 22 wastewater treatment plants, 9 have the ability to extract

the effluent before it enters the environment, 118 users are currently registered which offsets 120Ml op potable water per day

15

Interventions continued...

• More than 50 000 households visited with Integrated Leaks Repair Project

• 341 Caretakers trained to date• 41 Schools visited and leaks repaired• 160 Hlonipha Amanzi workshops with 14 813 participants• Ongoing awareness campaigns including water by-laws, blockages,

water leaks repairs, water conservation , Top 100 Industry workshops and staff interventions and other water issues

Cape Town a water scarce area, changing weather patterns = lower winter rains, longer dryer summers

Current water storage in CT is 10% below last year and > 20% below the previous year

Dam levels in Far South reaching critical low levels

Recent customer survey indicated lack of understanding on water saving

Growth in Water Demand at 1.7% but still higher than anticipated 1%

Why do we need a Water SavingCampaign?

Recent customer survey

Recent customer survey - recommendations

To intensify awareness and encourage water savings

To create understanding of consequences of ignoring water savings

To create acceptance of water saving translating into action

To reach and influence target audience over a 3 year period AUDIENCETARGET .doc

To improve upon current awareness levels

To develop new partnerships and utilise existing ones

Main objectives and aims

How will this be done?Presentations to all staff

Workshops with partnering departments

Staff Competition

Media (internal) – e-nform, WaterComms, “on hold” messages on Call Centre line, bill inserts, website

Media (external) – radio ads and interviews, community newspapers, media releases, Billboards, Bus/taxi wraps, new media (Facebook, Twitter, etc)

Roaming Exhibition

Launch event

Extended programme – ongoing acitivities

Partnerships

Campaign Measurables

Combination of:-

Pre- and Post-campaign Water balances

Customer Surveys 2012, 2013, 2014

Total listeners – radio ads

Total readership – newspaper ads/articles

Total distributed material

Campaign slogan

Previous slogan - Saving water is a way of life

New slogan – Keep saving water

22

Campaign overall message

23

Having water is a right and

saving water is everyone’s responsibility.

Proposed water saving campaign

Approved strategy

Approved budget

Action plan: - Internal launch to all staff

- External launch event

- Extended programme

- Parnerships (int & ext)

24

In order for the campaign to be successful, the support and co-

operation from everyone is essential

(Here is how you can play a vital role!)

25

you can pledge your support by;

• Signing the water saving pledge• Encouraging all staff to support the campaign by also

signing the pledge• Reporting water wastage, water losses and blockages,

illegal water use and illegal water connections – contractors, developers

• Reporting vandalism to council infrastructure – taps, meters, water installations

• Repairing water leaks at home• Retrofitting with water saving devices where possible

Keep saving water

27

Pledge

Complaints, enquiries, suggestions

Report broken water pipes, sewerage blockages and water leaks

City of Cape Town 24-hr call centre

0860 103 089 or

SMS: 31373 (max. 160 characters

Give name, erf/account no., address & short description of problem

29

Thank you

Keep saving water

Having water is a right and saving water is everyone’s responsibility

30