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OVERVIEW

• First Impressions

• Content

• Purpose

• Design

• Distinction

• Closing

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FIRST IMPRESSIONS

• How long do you have to make a first impression?

• Is it appealing & inviting?

• How quickly does your site load?

• What does your site say about you?

• How easy is it to find what you are looking for?

• Do you answer the Five W’s?

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FIRST IMPRESSIONS

How long do you have to make a first impression?

You have approximately 7 seconds to grab the visitors attention before they click the “BACK” Button.

How do you do that?

• Let them know right away “I have what you are looking for”

• K.I.S.S. Take away any distractions and just focus on what you want them to know.

• Build the site with the user in mind.

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FIRST IMPRESSIONS

Is your site inviting & appealing?

Don’t turn away visitors with information overload.

How do you do that?

• Highlight products

• Use of colour

• Combination of colour & images

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FIRST IMPRESSIONS

How long does it take for your page to load? With 7 seconds in mind use only technology and images that apply directly to your message.

How do you do that?

• Optimize

• Simplify

• Strategize

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FIRST IMPRESSIONS

What does your site say about you?

Be sure your site sends out the right message .

How do you do that?

• Keep it professional

• Keep it up to date

• Keep it focused

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FIRST IMPRESSIONS

How easy is it to find what you are looking for?

Make your products & message stand out.

How do you do that?

• Use the RIGHT images

• Direct linking

• Simple navigation

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FIRST IMPRESSIONS

Do you answer the Five W’s?

Yes, it is that easy! Tell them:• Who you are

• What you sell

• When you have a Sale

• Why they should buy from you

• Where you are located

• How to contact you

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PURPOSE

• What is the Purpose of your site?

• What is your mission and goals for the site?

• What would you like your site to do for you?

• How does your website support your marketing initiatives?

• What is your message?

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PURPOSE

What is the Purpose of your site?

Before you consider what your site will look, determine its purpose first by writing a mission statement.

Is your site’s purpose to….

• Sell a product or service directly

• Provide support information on a product or service

• Create a response from your visitors

• Provide sales leads for your team

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PURPOSE

What is your mission and goals for the site?

Using your site’s mission statement, set goals to measure success.

The site’s mission and goal is to…

• Increase sales for a bricks and mortar store

• Become a viable stand alone business entity

• Increase product inquiries

• Reduce your customer service demands

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PURPOSE

What would you like your site to do for you?

Build your site around what you want it to do. Support your measures.

Example: You want your site to sell product

• Describe what you sell in detail

• Tell them why they should buy from you

• Include guarantees,warranties and shipping policies

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PURPOSE

How does your website support your marketing initiatives ?

Internet Marketing is not sales. Internet Marketing is…

• Communicating who you are

• What you do

• Why you do it better than anyone else online

• It is about image building, branding, and positioning

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PURPOSE

What is your message?

Be Clear and Concise with your site’s message.

• Keep a clear and concise message throughout your site

• Avoid stating the obvious

• Avoid mixed messages

• Keep your objectives on target

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CONTENT

• Is Content King?

• Does your website explain what you do?

• Does your site include enough information?

• Do you have testimonials?

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CONTENT

Is Content King?

We've all heard the saying 'content is king'. Is content king on your website?

• Don’t let the fear of competition minimize your message

• Give them the details about what you do or sell

• What are your policies and practices

• Search Engines judge you on your content too!

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CONTENT

Does your website explain what you do?

Answer all questions quickly and efficiently.

• Tell us what you sell

• Let us know what others think

• How do we contact you

• What will you do after the sale for me?

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CONTENT

Does your site include enough information?

A picture speaks a thousand words… BUT…

• Search Engines need information

• Relevant, useful, and meaningful content aids in the decision process

• Keep the content error free

• Use efficient but effective content

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CONTENT

Do you have testimonials?

The best salesperson online is a happy customer!

• Let people know what others think

• Tell them how it will help them

• How will this product change my life

• How will you ensure I am happy with the product

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DESIGN

• Is your site design consistent?

• Do graphics reflect purpose of site?

• Are the fonts appropriate?

• Is it well-organized and free of clutter?

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DESIGN

Is your site design consistent?

Let customers know they are still on your site.

• Maintain a theme.

• Use consistent colours and fonts

• Keep text clear and easy to read

• Use background images and colour with caution

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DESIGN

Do graphics reflect purpose of site?

Be sure to use graphics to enhance your website.

• Graphics should serve a purpose

• Consistent with overall marketing strategy

• Optimize graphics for quick load times

• Balance design with functionality

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DESIGN

Are the fonts appropriate?

Font size can affect how long visitors stay on your site.

• Use consistent font sizes

• Ensure links are underlined

• Use browser compatible fonts

• Keep font colours readable

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DESIGN

Is it well-organized and free of clutter?

Maintain the K.I.S.S. theory online.

• Only use graphics where neccessary

• Keep image sizes to an appropriate size visually

• Leave some white space

• If there is too much for one page – break it up.

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DISTINCTION

• What makes you different?

• How can you stand out online?

• How to define your business personality?

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DISTINCTION

What makes you different?

Let the visitor know you are different

How do you do that?

• State it right up front

• Use of graphics and colour visually

• Have unique tools that assist your clients

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DISTINCTION

How can you stand out online?

With so many websites and so little time you need to stand out.

How do you do that?

• Do your research

• Consider using online marketing tools

• Strong site design

• Offer something different

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DISTINCTION

How to define your business personality?

Let the visitor know what your business’ personality is like.

How do you do that?

• Use you logo and slogan effectively

• Let your site’s design portrait your personality

• Is your business serious, whimsical, educational?

• Tell a story and provide helpful links

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IN CLOSING

Don’t get caught up in website technology.

Most company's websites have stats and counters to tell them how many hits, unique visitors, what their IP addresses are, what browser they're using, and of course the all important monitor resolution.

The bottom line is do you have an effective website?

How does all this apply to your website?