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Context,Content &CommunityLarge-scale experimental systems research forlarge-scale social change

Joe McCarthyPrincipal Scientist, NRC Palo Alto

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Prospectus

• Nokia [Research Center [Palo Alto]]• Openness, experimentation, systems thinking (and doing)

• Context, Content & Community• Motivations, goals, plans, projections

• Proactive Displays• A holistic approach to connecting people• Thinking outside the box phone multimedia computer ultimate gateway device

Demonstrating openness:

We don’t have a demo to show (yet)

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A Brief History of N[RC[PA]]

• Nokia: est. 1865

• Nokia Research Center: est. 1986

• Nokia Research Center Palo Alto: est. Nov. 2006

Experimentsall the way down

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Become the global leaderof open innovation forhuman mobility systems of the fused physical and digital world, giving birth to the growth of businesses for Nokia.

Our research visionOur research vision

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Nokia Research Center Palo Alto

We are co-creating the future mobile internet experience

Open innovation model (academia & industry)

We are local955 Page Mill Road, Palo Alto, CA

We are hiring (and collaborating)http://research.nokia.com/locations/palo-alto

We are delighted to be hereQuickTime™ and a

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1.1. Context, Content and Community :Context, Content and Community : Large-scale systems leveraging mobility, context, metadata, social networks, and deep personalization to provide dramatic improvements in the relevancy of search, advertising, and recommendation engines.

2.2. Wireless Grids and Collaborative Services :Wireless Grids and Collaborative Services : Ubiquitous communication systems which go beyond a value proposition based on pure connectivity to capture value in a world consisting of a large number of diverse, wirelessly enabled collaborating devices.

3.3. Visual Computing and User Interfaces :Visual Computing and User Interfaces : Leveraging the graphics, imaging, and computational capability of Nokia multi-media computers to facilitate mobile augmented reality, computational photography, and visual user interfaces.

4.4. Innovation Radio and Wireless Sensors :Innovation Radio and Wireless Sensors : Develop novel applications of emerging short range radio technologies. Implement an end-to-end sensor radio demonstrator and explore potential applications and services for mobile devices.

• Location Based Service Platform :Location Based Service Platform : Investigating next generation location-based services focusing on the challenge of how to architect a balance between useful services and a strong requirement for privacy and security.

NRC Palo Alto Flagship Projects

http://research.nokia.com/locations/palo-alto

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Context, Content & Community (C3)Team Leader : David RaczVision:

A world where everyone connects effortlessly to relevant resources -- the contexts, content and communities that empower us to achieve our dreams.

Mission:Design, develop and deploy systems to connect individuals with relevant resources in ways that create value for all stakeholders.

Assumptions / Trends • Everything: The volume of digital content

is growing exponentially, and will escalate further as we approach the era of an Internet of Things (physical objects with digital representations accessible via the web).

• Everywhere / anytime: The range of contexts in which content is produced and consumed is rapidly expanding.

• Everyone: The number of connectable people is growing, and the number of potential communities is 2^N.

• Relevancy is key: human attention is finite, thus the ability to extract meaningful signals from the noise will be paramount.

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Context, Content & Community

Hypotheses • The more people reveal about

themselves, the more effectively they can be served

• As more users join the system, the more everyone will benefit from using the system

• The big opportunities lie in bridging the gapsbetween the online and offline worlds.

• communities = markets,recommendations = marketing (advertising); passion --> participation --> value

Research Questions• What aspects of context, content, and

community are most useful for improving relevancy?

• What privacy costs / tradeoffs are required to achieve relevancy gains?

• Where, when and how do we bridge the online/offline gaps?

• How does one build and operate billion-node dynamic spatio-temporal databases?

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Memes, Themes, and Teams• C3: Context, Content, Community

• A3: Aggregation, Archiving, APIs• Platforms for supporting C3

(context, content and community services)

• R3: Ratings, Rankings, Reviews• Algorithms to capture, manage and

utilize relevancy judgments (implicit & explicit)

• S3: Sociality, Sharing, Serendipity• Designing for situated, emergent

community formation (and dissolution)

• E3: Empowerment, Experience, Enjoyment• Personal Content Management

Community Content Enjoyment

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Context, Content & CommunityCollection: EveryBit

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C3 Collection: Nokoscope

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Mobile Advertising

Ramin Vatanparast,“Piercing the Fog of Mobile Advertising”,The Sixth International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada

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Proactive Displays

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OnlineProfiles

Physical Tokens

+

LargeDisplays

BetterReal-worldInteractions

Bridging the gaps between peopleby bridging the gaps between the online and offline worlds

=

Large computer displays that can sense & respond to the people and activities taking place in their vicinity.

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1st Generation Proactive DisplaysUniCast, OutCast, GroupCast

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2nd Generation Proactive DisplaysAutoSpeakerID

Ticket2Talk

Neighborhood Window

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Next Generation Proactive Displays• Shortcomings of previous efforts• Special-purpose sensors

(IR badges, RFID tags)

• Special-purpose profiles

• Special-purpose installations

• Goals of future efforts• Multi-purpose sensors

(BT mobiles … NFC)

• Multi-purpose profiles (CCC)

• Multi-purpose installations

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Potential Impacts

• Bridging gaps in the workplace• Knowledge management via serendipity

• Nameless faces / faceless names• Acquaintanceships relationships

• New channel for employee recognition

• Mobiquitous Marketing• Co-promotional opportunities

• The brand “us”• Universal affiliates• Prosumer engagement

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Glimpses of the Future

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Nokia ad in Lisbon Airport(YDreams)

MINI Cooper Motorby

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Thanks! Questions / Comments?

• Themes• Openness, experimentation, collaboration• Context, content, community• Holistic approach to connecting people

• We can’t do this alone• How can we help each other help others?• Everyone’s a prospective partner

• For more information:• http://research.nokia.com/contextcontentcommunity

• http://research.nokia.com/people/joe_mccarthy• joe.mccarthy@nokia.com• (http://gumption.typepad.com)

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