1 | © 2011 Oracle Corporation – Proprietary and Confidential

2 | © 2011 Oracle Corporation – Proprietary and Confidential

The “New” Oracle WebCenterHasan Rizvi – Senior Vice President, Oracle Fusion Middleware and Java

Kumar Vora – Senior Vice President of Development, Oracle WebCenter

Andy MacMillan – Vice President of Product Management, Oracle WebCenter

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The New Oracle WebCenter

Hasan RizviSenior Vice President, Oracle Fusion Middleware and Java

4 | © 2011 Oracle Corporation – Proprietary and Confidential

Customers Require Solutions to …

Engage users inside and outside the enterprise

Improve Customer

Loyalty

Intuitive & Personalized

User Experience

Seamless Access to the

Right Information

Accelerate Business

Processes

Web Portal Content Collaboration

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Introducing the “new” Oracle WebCenterThe User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenterUser Engagement Platform

Sites Portal

Connect Content

Web ExperienceManagement

Composite Applications& Mash-Ups

EnterpriseSocial Software

Enterprise ContentManagement

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Oracle Fusion MiddlewareComplete, Open, Integrated, Best-of-Breed

DevelopmentTools

User Engagement

SocialWeb Mobile

EnterpriseManagement

IdentityManagement

Content Management

Business Intelligence

Business ProcessManagement

Service Integration

Data Integration

Cloud Application Foundation

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Oracle Fusion MiddlewareFoundation for Oracle’s Applications

Business IntelligenceBusiness Intelligence

Business Process ManagementBusiness Process Management

Portals & Social CollaborationPortals & Social Collaboration

Identity Management & Governance ControlsIdentity Management & Governance Controls

Cloud Computing & Maximum AvailabilityCloud Computing & Maximum Availability

Systems & Operational ManagementSystems & Operational Management

Industry Applications

Fusion Financials

Fusion Human Capital Management

Fusion Procurement

Fusion Sales & Marketing

Fusion Project Portfolio Management

Fusion Supply Chain Management

Fusion Applications

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Oracle WebCenter:Vision & Strategy

Kumar VoraSenior Vice President of Development, Oracle WebCenter

9 | © 2011 Oracle Corporation – Proprietary and Confidential

The World is Changing …

Demographic Changes

• Retiring baby boomers• “The World Is Flat”• Recessionary trends are

here to stay for a while

Business User Requirements

• Always connected and anytime access from any device

• Social, Web 2.0 and collaborative tools

• Share and collaborate on content within a business process

• Relevant and engaging web content

Business Implications

• Next generation workforce• Global outlook in every

business• Focus on both top-line

revenue as well as cost savings, but little patience for long time to value

• Focus on self-service vs. expert-assisted processes

SocialBusiness

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Establishing a Social BusinessConnecting People and Information

Contextual and engaging web presence that will drive loyalty, sales, and business

efficiencies

Anytime, anywhere access to information &

applications in context of an interaction & business

process

Intuitive user experiences to help people work more

effectively together

Complete content lifecycle management integrated

with all tools and applications

SocialBusiness

Portals &Composite

Applications

ContentManagement

Collaboration &Social Software

Web ExperienceManagement

11 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenterThe User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenterUser Engagement Platform

SitesWeb Experience

Management

Portal Composite Applications

& Mash-Ups

Connect Enterprise

Social Software

Content Enterprise Content

Management

12 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenter:The User Engagement Platform for Social Business

Andy MacMillanVice President of Product Management, Oracle WebCenter

13 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenter

Oracle WebCenter is the user engagement platform for social business, connecting people and information• Improve customer loyalty with targeted websites

• Enhance productivity with contextual collaboration

• Increase business agility with intuitive portals, composite applications and mash-ups

• Seamless access to the right information in context

The User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenterUser Engagement Platform

SitesWeb Experience

Management

Portal Composite Applications

& Mash-Ups

Connect Enterprise

Social Software

Content Enterprise Content

Management

14 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenterIntegrated Suite of Leading Products

Gartner Magic Quadrant forEnterprise Content Management

Gartner Magic Quadrant forWeb Content Management

Gartner Magic Quadrant forHorizontal Portals

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Oracle WebCenter

16 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenter SitesWeb Experience Management

Increase Customer Loyalty with Targeted Websites

• Quickly create, deploy, target and measure multi-channel online marketing• Deliver relevant, optimized and content rich contextual web experiences• Extend brand engagement and web presence to mobile and social channels

Which Products Does Sites Include?• Roadmap: FatWire and related / supporting Oracle technologies

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Oracle WebCenter PortalComposite Applications & Mash-Ups

Improve Business Agility with Intuitive User Experiences

• Prebuilt library of rich components for enhancing existing enterprise or creating new composite applications

• Flexible application integration tooling for extending application or back-office capabilities and services into portals, websites, and composite applications

• Innovative social tools enable contextual access to content and dynamic personalization of solutions

Which Products Does Portal Include?• Oracle WebCenter Suite (including WebLogic Portal, WebCenter Interaction)• Oracle WebCenter Services

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Oracle WebCenter ConnectEnterprise Social Software

Enhance Productivity with Contextual Collaboration

• Stream-based Conversations tie together a range of disparate applications and business activities

• Social capabilities to enable business users to quickly correspond and collaborate on business activities

• Social enterprise building blocks to enable end users to build effective & collaborative communities

Which Products Does Connect Include?• Oracle On Track Communication, Oracle WebCenter Intelligent Collaboration,

Oracle WebCenter Real-Time Collaboration

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Oracle WebCenter ContentEnterprise Content Management

Seamless Access to the Right Information in Context

• Strategic content infrastructure for managing documents, images, and rich media files

• End-to- End content lifecycle management from creation to archiving • Contextual enterprise application integration

Which Products Does Content Include?• Oracle Enterprise Content Management Suite• Oracle Universal Content Management• Oracle Universal Records Management• Oracle Imaging and Process Management

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Oracle Fusion Middleware

Oracle WebCenter

ContentConnectPortalSites

Oracle WebCenter: Architected Together

Search

Gadgets

Application Integration

SaaS & Cloud

Desktop, Mobile, Tablet

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CUSTOMER LOGO

“I’m pleased to see the new Oracle WebCenter bring together leading solutions in the portal, content, social and collaboration space. The combined solution can help our clients connect people to the information they need and transform businesses into a social enterprise.”

Nidal HaddadPrincipal, Deloitte Consulting LLP, Global Oracle alliance leader

22 | © 2011 Oracle Corporation – Proprietary and Confidential

Oracle WebCenter

• One Integrated Product Suite– Sites, Portal, Connect, Content

• Transforming Organizations to Social Businesses– Improve business agility, Increase customer loyalty, Enhance user

productivity, Seamless access to the right information

• Architected Together to Connect People and Information– Desktop/Mobile/Tablet, Search, Gadgets, Application Integration,

SaaS/Cloud

The User Engagement Platform for Social Business

23 | © 2011 Oracle Corporation – Proprietary and Confidential

Questions?

Oracle WebCenter blog:http://blogs.oracle.com/webcenter

Oracle WebCenter Homepage:http://oracle.com/webcenter

Oracle WebCenter Newsletter:http://oracle.com/newsletters

Twitter: http://twitter.com/oraclewebcenter

Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/lVaEOQ

24 | © 2011 Oracle Corporation – Proprietary and Confidential

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