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A new dimension in trade

Presented by Rudolf Riedl

AsiaCenter Budapest, Hungary

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Facts and figures

• Investment of 200 million Euros

• AsiaCenter is owned by STRABAG AG

• Size of the building: 205.000 m2

(125.000 ready today)

• Number of premises 1500 (850)

• Stock facilities 10 000 m2

• 4000 m2 offices

• 2200 parking places

• End of construction: 2011

3

Solid Company Background

759

5.2745.637

5.964

7.013

1.543

4000

5000

6000

7000

8000

9000

2002 2003 2004 2005

+6,9% +5,8%Veränderung in %

9.315

+ 17,6% eigenes Wachstum+ 56,2 % mit Zukäufen

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CBTC project support

Mr. Yu Guangzhou visiting the project

Prime Minister of Hungary receiving CBTC delegation

Signing ceremony of CBTC, Beijing 2007

Ms. Katalin Szili, Speaker of the Hungarian Parlament meeting Mr. Wu Bangguo

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Doing business in Hungary – Why?

• Geographical advantage• Ideal location

Gate to the South –East Europe

• EU membership Free trade – Direct Access to European Union

• Qualified and experienced workforce– Corporate culture: working with foreign investors since 1972– Competitive labour force costs (Hungary : EU = 1:4.4)– well-structured education & training system

• Incentives (investment – related incentives)

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Regional Scope

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Trade Channels in the CEE Region

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Purchasing Power in EU

9

10

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Services what we can support

• Services to establish your business:

• Services to run your business:

– Legal services– Visa arrangement– Bookkeeper/tax

adviser– Basic background

information

– Logistic services/custom clearance

– Marketing support– Event hosting support– Interpreter/translator– Telecommunication services

• Basic services

- 24 hours security service- Cleaning service- Bank, restaurants, cafes- free, guarded underground and open parking places

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Why is it worth to be our partner?

1. Additive sales turnover 2. Wholesale as well as C&C trade3. CBTC serves as a platform to enter the EU

market.4. Competitive lease conditions5. CBTC performs as purchase source for the

retailers6. Logistical benefits (place easy to reach)7. Opportunity of flexible area developing8. Constant Marketing support 9. Good knowledge about target markets10. Good relationship to trade organisations. 11. Multicultural approach

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Fittings Industrial parts

IT

FashionAccessories(sun)glasses

bags

telecommunicationHousehold electronics

ShoesTextile

Target sectors

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What we can offer

• Flexibility – need for extra space during

season

– Permanent extra space for future growth

• Sales concentration– Focus on core competence– Attractive for all relevant retailers to

visit– Info concentration– Increase professionalism of the

value chain– „Social” concentration

• Marketing concentration– Joint surveys

– Joint fashion shows

– Joint communication

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Trade Promotions

Loyalty card

&

Van Giveaway Promotion

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Yearly participation in the region

as

Styl-Kabo fairs in Brno, Czech Republic

Trade Fairs

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Trade Conferences organized

Trade Conferences

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International & Hungarian Trade Journals

Trade Advertising

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Fashion shows Winter

Contact Making Businessmen Forums

Fashion shows Summer

Promotion & Events

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Database Management

Slovakia: 5,000 traders accessed

Hungary: 35,000 traders accessed

Czech Rep: 5,000 traders accessed

Ukraine: 3,000 traders accessed

Romania: 3,000 traders accessed

Serbia: 3,000 traders accessed

Croatia: 3,000 traders accessed

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„There can be only one…”Thank you for your attention!