1A Service

ALDI INSIGHT DECKGrowth markets and strategic initiatives

June 2013MATTHIAS QUECKResearch Director

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1. Introduction

2. Major Strategic Initiatives

3. Key Markets

4. Conclusions & Implications

5. Further Reading

ContentsContents

All data correct at time of publishing.

1. Introduction

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Corporate Structure

1. Introduction1. Introduction

Discount stores

Aldi, United Kingdom

Hofer, Slovenia

Hofer, Austria

Aldi Süd, Germany

Aldi, Hungary

Source: Planet Retail

Aldi Suisse, Switzerland

Aldi, Ireland

Aldi, US

Aldi, Australia

Depending on size, each country company has between one and 35 legally independent regional branches.

UnternehmensgruppeAldi Nord,Essen, Germany

Unternehmensgruppe Aldi Süd,Mülheim an der Ruhr, Germany

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Supermarkets, USA Discount stores, Europe

Aldi, France

Aldi (Nord), Germany

Aldi, Netherlands

Aldi, Belgium

Aldi, Luxembourg

Aldi, Denmark

Aldi, Spain

Aldi, Portugal

Aldi, Poland

Trader Joe’s

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Germany-based Aldi, divided into Aldi Nord (North) and Süd (South), is the world’s leading hard discount grocer and the inventor of this concept. It has a single-format strategy with a presence in Europe, Australia and the US, where Aldi Nord also owns Trader Joe’s supermarkets. Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels.

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Global: Aldi’s global presence is largely limited to developed markets in three continents.

1. Introduction1. Introduction

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Western Europe Central Europe

Aldi Nord Banners: Aldi, Trader Joe’s

Aldi SüdBanners: Aldi, Aldi Süd, Aldi Suisse, Hofer

USA

Australia