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– a unique venture at Stellenbosch University

ENTREPRENEURSHIP IN OTHER INDUSTRIES

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www.africansunmedia.co.za www.sun-e-shop.co.za

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our business CONTENT

Academic Teaching / learning Research Knowledge

SUN MeDIA Publish & protect Package & print Market & sell Digitize & distribute

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unique Origin

Not from within SU Not from research – industry/experience Market-driven – HEI

New Media model digital and print-to order integrated publishing, packaging & services combination off-set and digital printing cost & margins

New model scholarly press Self-sustaining – no subsidy no policy change – no protection e-Trading – first and currently still only @ SU

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development Proposal

July 2002 – approach SU August 2002 – first meeting Sept-Nov 2002 – feasibility 3 December 2003 – Business plan presentation

Approval & early days Financing, project owner? Status: Approved Development Project – InnovUS 3 years, R600k loan account, targets & deliverables February 2002 – premises, furniture, staff, set-up 1 March 2003 – Day I, two people, one telephone 1 June 2003 – First invoice!

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measurement Break-even: end of year 2 [business plan 3] Total turnover: R7m [business plan R6m] 35% External income 75 new titles SU copyright compliancy e-Trading: R140k R600k loan account : R400k facility : R0.00 Dec Other HEI-sites Synergy – US Printing – integration June 2006

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value-offeringUSD

Litho and digital printingBinding optionsFinishing optionsPlant size & equipment Digital capacitySU client baseKnowledge of SU productsSU systems

ASMPublishing experienceNiche market titlesHigh service-level profile Content packaging / enhancementPeer reviewProven commercial modelCopyright expertisee-TradingKnowledge of HEI marketMedia profile & coverage

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2007 AFRICAN SUN MeDIA (Pty) Ltd

Unistell Group

Staggered privatization January-June 2007

Industry partner: Formeset Group

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pointers Negotiate up-front

Know your value Define deliverables Agree time frame Understand & manage cost centre Take commercial responsibility Know the System Use the System Respect the System MARKET

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