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Philadelphia Media Kit 2020
Philadelphia Media Kit2020
1.
2.
3.
4.
About Intersection
Products
Additional Offerings
Contact Us
Table of Contents
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1. About Intersection
Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We’ve strategically placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, at airports, and in top destinations. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer.
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Premium products, national scale.
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The Intersection Difference: Philadelphia● 99% of Philadelphians reached
each week by Intersection media1
● We dominate Philadelphia with more than 80% of total available impressions1*
● Our messages reach Philadelphians over 25 million riders per month2
Source: 1 - Geopath, 2019, 2 - Transit authority service reports*impressions for street furniture and transit only
SEPTAThe nation’s sixth largest transit authority
• Annual ridership of 302MM
• One of two U.S. transit agencies that operate all five major types of transit vehicles: regional rail trains, subway trains, light rail trains (trolleys), electric trolleys, and motor buses
• 411 rail cars, 343 subway cars, and 1,600 buses in the SEPA fleet
Source: SEPTA
The City of PhiladelphiaPennsylvania’s largest city
• 1,000+ bus shelter panels located throughout the city
• 100 LinkPHL kiosks to be installed by the end of 2020
• 60 digital bus shelters in Center City
• Specialty media like headhouses and elevator wraps
PATCOHigh Speed Transit Line
• Connects Philadelphia to Camden County
• 10.8 million annual ridership and 37,800+ weekday riders
• Operates 24 hours a day, 7 days a week
Source: PATCO
AmtrakLong distance passenger travel
• The Northeast Corridor spans 363 miles and transports more than 12MM people annually
• Nearly 87,000 passengers ride more than 300 Amtrak trains on a daily basis
• Amtrak’s Northeast Corridor accounts for 62% of all rail and air traffic between NY and DC
Source: Amtrak
Newsstand Association of Philadelphia Committed to improving Philadelphia
• 82 Newsstands throughout Philadelphia
• Newsstand panels garner over 300,000 monthly impressions
Source: Geopath
2. Products
Street Media
With static and dynamic digital formats, Intersection’s street-level media is strategically placed throughout a consumer’s daily route. From bus shelters to newsstands and kiosks to street banners, creative and messaging is always prominent, eye catching, and on-target.
Link brings gigabit Wi-Fi and a host of other public utilities to citizens for free, and is one of the largest digital networks in the world. Two-sided units with 55” displays allow advertisers to reach consumers at-scale.
Specs
Link
Screen Size
Screen Resolution
55”
1920 x 1080
Digital Bus Shelters
Screen Size / Resolution
Located along high-traffic city streets, these 72” displays offer advertisers the opportunity to reach consumers with larger than life, dynamic digital messages.
MPEG-2 / MOV / JPEG
Limited
30 FPS
72” / 1920x1080px
Specs
Animation
Ad Formats
Frame Rate
Located next to Philadelphia’s City Hall, Dilworth Park sees over ten-million annual visitors¹. This public space is impeccably maintained with both park and station level media available.
Dilworth Park LED Wall Specs
Screen Size / Resolution
Frame Rate
157” / 288 x 384
30 FPS
Spot Length 7.5 Seconds
Source: Center City District and Central Philadelphia Development Corporation
Digital Urban Panels
Digital Urban Panels are strategically placed in high traffic junctures throughout the city, close to the entrances of busy rail stations. This media is ideal for reaching both commuters and pedestrians with messaging at street level.
Specs
Screen Size / Resolution
Frame Rate
55” / 1920 x 1080
30 FPS
Spot Length 7.5 Seconds
Intersection’s Digital Urban Panel Newsstands are strategically placed in downtown Philadelphia at the high-traffic intersections of Market & 17th Streets and Arch & 15th Streets.
Digital Urban Panel Newsstands Specs
Screen Size / Resolution
5 paid advertiser spots / 1 public service spot
55” / 1920 x 1080
Spot Length 15 Seconds
NewsstandsOffering standalone panels and full wraps, newsstands create a strong, unmissable canvas to promote brand presence on crowded urban streets.
Newsstand Wrap
Impressions over a 4-week campaignBacklit Panel
1,048,017349,339
Specs
Newsstand Panel
Newsstand Wrap
46.875” H x 84.25” W
Custom Install
Oversized bus shelter ads draw immediate attention from consumers walking down the street, waiting for the bus, or driving by.
Specs
Bus Shelters
Bus Shelter
Bus Shelter Wrap
68.5”H x 47.5”W
Custom Install
Market Street FurnitureFootsteps away from Philly’s numerous shopping, dining, entertainment, and historical venues, Market Street Furniture positions advertisers directly in front of consumers.
Specs
Headhouse Wraps
Backlit Panels
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Elevator Wrap 1
30th Street Headhouses30th Street Headhouses are located outside of major hubs: AMTRAK’s 30th Street Station and SEPTA’s 30th Street Subway and Trolley lines.
Specs
Headhouse Wraps 3, Custom Install
Bus Media
With the largest bus network in the U.S., Intersection delivers unbeatable, eye-level coverage in the heart of the country’s largest cities and DMAs.
Bus Wraps create a can’t-miss moment, covering the perimeter of the bus and capturing the attention of pedestrian, driver, and commuter traffic.
Bus Wraps Specs
Bus Full Wrap Custom Install
Bus Kings successfully reach pedestrians and commuters alike. A high reach format, this media quickly builds awareness for your ad.
Bus Kings
Bus Kings
Specs
30” H X 144” W
Bus Kings with ExtensionsExtended graphics make an exciting addition to existing Bus King campaigns.
Specs
Bus King
Extension
30” H x 144” W
Custom Install
Super Kings successfully reach pedestrians and commuters alike. Larger than a King, this media quickly builds awareness for your ad.
Bus Super Kings Specs
Bus Super King 30” H x 240” W
Bus Super Kings with ExtensionExtended graphics make an exciting addition to Super King campaigns. Extensions can be created in a variety of shapes and sizes to grab the attention of Philly commuters.
Specs
Super King
Extension
30” H x 240” W
Custom Install
Bus Ultra Super Kings maximize exposure for your brand by combining the feel of a roadside billboard with eye-level impact, and the ability to move throughout the city.
Bus Ultra Super Kings Specs
Ultra Super King Custom Install
Bus Fullbacks establish brand awareness with pedestrians, drivers, and passengers throughout Philadelphia.
Bus Fullbacks
Fullback
Specs
Custom Install
Tail
High Impact Tail
Bus Tails establish brand awareness with pedestrians, drivers, and passengers throughout Philadelphia.
Bus Tails
40” H x 86” W
Specs
21” H x 70” W
Bus High Impact Tail
Bus Tail
HeadlinersTypically paired with Bus Queens or Bus Kings, Headliners create top-of-mind awareness and enhance advertising impact.
Specs
Headliner Varies by Bus Type
Interior Bus CardsInterior Bus Cards allow you to reach a captive audience of commuters every day during their multi-block Philadelphia rides.
Specs
Interior Car Card 11” H x 28” W
11” H x 56” W
22” H x 21” W
SEPTA In-Bus Digital ScreensCapture commuters along our extensive Philadelphia bus network with SEPTA’s interior bus screens. Each bus has two screens, placed to ensure passenger visibility from any seat.
Specs
Screen Size / Resolution
Resolution
24”
1920 x 1080
Spot Length 15 Seconds
Rail Media
Rail media allows brands to target on-the-go customers and daily commuters with vibrant displays placed strategically throughout rail cars, major transit hubs, and on station platforms.
Station Dominations
Note: Many Station Dominations offer digital media in addition to static media
Station Dominations enable a brand to own an entire station with a combination of static, digital, and direct-application media that can’t be missed. Dominations create buzz and generate recall with out-of-the-box executions that stop people in their tracks.
Station SaturationsStation Saturations allow one brand to take ownership of all traditional media at all stations. Advertisers are able to creatively impact consumers with unavoidable and repeated brand presence.
Platform 2-Sheets
2-Sheet posters give your brand an unmistakable presence on all lines including SEPTA Rail & Subway Lines, AMTRAK Rail Lines, and PATCO Rail Lines. With an extended dwell time while waiting for trains, this format gives your brand quality time with key consumers, in all the right locations.
2-Sheet
Specs
46” H x 60” W
Station Banners
Command commuter attention with two-sided banners that hang above the crowd at select SEPTA/PATCO platforms and parking lots.
SEPTA Banners
Specs
34.5” H x 22.5” W
PATCO Banners 96” H x 35” W
Full Wrap Train advertising covers the entire exterior of a train car and 50% of the windows. These huge ads provide the space for larger-than-life creative, turning heads as they roll through cities and rail stations.
Train Wraps Specs
Train Full Wrap Custom Install
Exterior Train MediaAs the SEPTA train rolls in and consumers stand waiting for the door to open, catch them while they are captive and attentive.
Specs
King 30” H x 144” W
Super King 30” H x 240” W
Ultra Super King Custom Install
Specs
Interior Wraps
Full Wrap Interior Custom Install
Full Wrapped train interiors allow SEPTA riders to step in and be immersed in your brand. This media gives advertisers the creative space to transform the inside of a train car and make an instant impact.
Interior Brand TrainsCapture passengers where there are no distractions and share your message without interruption. Own all of the interior media, and the riding experience.
Specs
Interior Car Card 11” H x 28” W
22” H x 21” W
Ceiling Wrap Custom Install
Rail InteriorsRail and Subway Interiors place your ad directly in front of passengers, providing the perfect way to communicate with this captive audience.
Specs
Interior Car Card 11” H x 28” W
22” H x 21” W
33.25” H x 21” W
11” H x 56” W
Select rail cars in Philadelphia and New Jersey have digital interior screens—an impactful way to reach a busy, desirable rail-commuting audience with a timely message.
Digital Rail Interiors
Compression
Screen Resolution
Frame Rate
Spot Length
SpecsScreen Size
MPEG-2 / MOV / JPEG
1920 x 1080
30 FPS
15 Seconds
19”
Specs
Screen Size / Resolution
Frame Rate
19” / 1920 x 1080
30 FPS
Spot Length 15 Seconds
AD SIZE A
Animation
Ad Size B (In Use)Ad Format
SpecsAd Size A (Not in Use)
Full & Touch Interactive
1080 W x 270 HStatic - JPEG/PNG (72dpi)
1080 W x 1526 H
Quick Facts & Loop Information
10 advertiser spots / 7.5s ads / 75s loop
IxNTouch Kiosks connect commuters to valued information, and engage them with custom branded experiences.
● Premium, HD digital displays● Real-time transit information● Commuter mapping & directions● Touch-enabled advertising● Kiosk branding available
IxNTouch Kiosks
Animation
1080 W x 270 H
Full & Touch Interactive
1080 W x 1440 H
Specs
Ad Size A (Not in Use)
Ad Size B (In Use)
Place your ad on screens where consumer engagement is high. Screens provide departure and arrival information, and relevant transit content, drawing consistent attention from commuters.
Digital Platform & Station
Compression
Screen Resolution
Frame Rate
SpecsScreen Size
MPEG-2 / MOV / JPEG
1920 x 1080
30 FPS
Varies by Market
Specs
Screen Size
Screen Resolution
Varies by Station
1920 x 1080
Frame Rate 30FPS
These video walls provide real time train schedule updates and allow advertisers to use the lower one-third of the wall to reach a captive commuter audience.
Suburban Station Video Walls Specs
Screen Size
Frame Rate
120.9” x 22.77” H
30 FPS
Spot Length 7.5 Seconds
Dilworth Park serves as a major passageway to some of Philadelphia’s busiest transit stations. Assets located at the concourse level ensure commuter visibility as traffic flows through this area.
Dilworth Park Concourse Screens Specs
Screen Size
Frame Rate
84”
30 FPS
Spot Length 7.5 Seconds
Air Media
From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages to business and leisure travelers through static and digital media, as well as onboard and online media placements.
Houston, TX
Dallas/FW, TX (5)
Austin, TX
Atlanta, GA
Orlando, FL
San Francisco, CA
Denver, CO Raleigh, NC
Philadelphia, PA (4)
Pittsburgh, PA
Phoenix, AZ (3)Chicago, IL
Los Angeles, CA (3)
Miami, FL (3)
New York, NY
Newark, NJ
St. Louis, MO
Tampa, FL
Washington, DC (2)
Boston, MA
Charlotte, NC (2)
Nashville, TN
Intersection at Airports
Chicago, IL
Austin, TX
American & United Clubs
Atlanta, GA
Houston, TX
Denver, CO Orlando, FL
Los Angeles, CA
Newark, NJ
New York, NY
Exclusive Airports
Charlotte, NC
Phoenix, AZ
Charlotte, NC
Washington, DC
San Francisco, CA
Houston, TXWestchester, NY
Dallas, TX
Boston, MA
Nashville, TN
Philadelphia, PA
Pittsburgh, PA
Raleigh, NCMiami, FL
Tampa, FL
St. Louis, MO
Cleveland, OH
Honolulu, HI
Las Vegas, NV
Portland, OR
Seattle, WA
Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse static and digital media, Intersection is well positioned to reach and engage travelers across the country.
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Air Partnerships
Exclusive Airports Air Partnerships
Our Airports
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● Located in the country’s fourth-largest city
● Serving over 43MM passengers annually
● Exclusive in Terminals E & B South
IAHGeorge Bush Intercontinental AirportHouston, TX
● Serving over 46MM passengers annually
● 5th busiest airport in the US
● Offering over 170 nonstop destinations worldwide
CLTCharlotte Douglas International AirportCharlotte, NC
● One of the most convenient airports in the New York Metro Area
● Popular hub for business travel in the region
HPNWestchesterCounty AirportWestchester, NY
Our Exclusive Airline Partnerships
Through our nationwide partnership with United Airlines, Intersection extends its coverage across 90+ airports. ● 140MM annual passengers● 25 United clubs ● In-flight digital network on 450+
planes● 1,200+ gate information display
screens● Jet Bridges in hub markets
United AirlinesContinental US
American AirlinesContinental US & International
Through our global partnership with American Airlines, Intersection offers brands access to robust airport coverage through:● 201MM annual passengers worldwide● 51 Admirals clubs● 16MM Passengers reached monthly
with in-flight entertainment● 1,500+ aircrafts
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Lounge digital screens have full-motion capabilities and provide excellent brand exposure.
ClubDigital DisplaysAmerican Airlines
Airport Airline
Philadelphia American Airlines
3. Additional Offerings
Sponsorship
For powerful and lasting impact, Intersection offers advertisers naming rights for select venues, executing exclusive sponsorships along with station dominations.
Intersection crafts custom brand activations and experiences that take consumer engagement beyond advertising alone.
Experiential
Contact UsIntersection1635 Market Street, 17th FloorPhiladelphia, PA 19103215-281-1980
