48
1: An introduction to Smart Oxford and the opportunities – Sebastian Johnson, Manager of the Oxford Strategic Partnership
2: Nominet and the Smart Oxford Challenge – Dr Bryan Marshall, Research Fellow, Nominet
3: Innovative Transport Solutions and an introduction to the MobOx project – Philip Shadbolt, Owner and Founder of Zeta Group and member of MobOx CIC and Llewleyn Morgan, Oxfordshire County Council
An introduction to Smart Oxford
Sebastian Johnson Manager of the Oxford Strategic Partnership
Oxford - A thriving city with big challenges
• Population
• Industries and jobs
• Housing
• Social divide
• Environmental sustainability
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,0001801
1811
1821
1831
1841
1851
1861
1871
1881
1891
1901
1911
1921
1931
1941
1951
1961
1971
1981
1991
2001
2011
2021
Tota
l pop
ulat
ion
5,000 per
decade
3,000
10,000
15,000
Population growth in Oxford 1801 - 2021
Population Industries & jobs Housing Social divide
Source: www.visionofbritain.org.uk / Oxfordshire County Council
Oxford
population by
age and gender
2013
Population Industries & jobs Housing Social divide
Source: Office for National Statistics
Main location of jobs in Oxford by industry, 2011
Population Industries & jobs Housing Social divide
City Centre 31,400 workers
Other 12,500
Education 12,200
Prof & scientific 2,600
Retail 3,700
Headington 19,100 workers
Industry of employer
Health & social work
10,300
Education 4,200
Prof & scientific 1,500 Other
3,100
Other 8,100
Manufacturing 3,700
Health & social work
1,800
Retail & wholesale 2,600
Cowley 16,200 workers
Industry of employer
Industry of employer
Source: 2011 Census, Office for National Statistics
Affordability ratios and median house prices in Oxford, 1997-2000 and 2010-2013
Affordability ratio is
calculated as the
median house price
for the area divided
by the median gross
full-time annual
wage for an Oxford
resident.
4 yr period
1997-
2000
4 yr period
2010-
2013
Population Industries & jobs Housing Social divide
Source: Land Registry /
Office for National
Statistics
Affordability ratios in central Oxon, 1997-2000 and 2010-2013
4 yr period
1997-
2000
4 yr period
2010-
2013
Population Industries & jobs Housing Social divide
Affordability ratio is
calculated as the
median house price
for the area divided
by the median gross
full-time annual
wage for an Oxford
resident.
Source: Land Registry /
Office for National
Statistics
Rental affordability vs house price affordability, UK cities 2012
Population Industries & jobs Housing Social divide
0.2
0.25
0.3
0.35
0.4
0.45
0.5
0.55
4 6 8 10 12 14 16
House price affordability ratio (Q3 2012)
Ren
tal
aff
ord
ab
ilit
y r
ati
o (
2012)
Oxford
London
Cambridge
Reading
Milton Keynes
Oxford needs
24,000-32,000 new
homes
2014 Strategic
Housing Market
Assessment
Source: Centre for Cities
Population Industries & jobs Housing Social divide
Change in commuting mode of travel to, from and within Oxford 2001-2011
46,000 inbound
commuters
71% by car
47,000 within-city
commuters
31% by car
16,000 outbound
commuters
66% by car
Source: 2011 Census, Office for National Statistics
14-091472-01 Oxford Business Survey Presentation V5 INTERNAL USE ONLY © Ipsos MORI
12
Q12. What are the external barriers to retaining key employees?
High cost of living in Oxford is the overriding barrier to retaining key
employees - specifically housing and cost/time to commute
58%
32%
23%
23%
12%
11%
11%
9%
9%
5%
3%
3%
3%
3%
It is expensive to live in Oxford
Cannot afford to buy a property
It is expensive to commute
It is time-consuming to commute
low pay /poor development opportunities
Part time/ seasonal work/ students
Not the required skills / experience
Finding committed / loyal / adaptable staff
Competition / more suitable job opportunities with other employers
Lack of funding / money available for staff
Staff are over qualified / moving on to their desired career
The need for training
Traffic / lack of employee parking
Nature of work is too difficult
Base: All valid responses who have a problem retaining key employees (66) Source: Ipsos MORI
14-091472-01 Oxford Business Survey Presentation V5 INTERNAL USE ONLY © Ipsos MORI
13
Reasons why residents are dissatisfied
Insight into transportation issues
With the local bus service
• Expensive – acts as disincentive to stop using cars
• Poor routes / inter-connectedness of local areas – having to go into the
city centre and back out again to get to different areas
• Infrequent services / scheduling issues
• Punctuality / reliability problems
• Overcrowding on some services
With the local transport network
• Traffic congestion (especially at peak times / rush hour)
• Condition of road surfaces / potholes
• Disruption / road closures / roadworks
• Safety of cycling routes
Population Industries & jobs Housing Social divide
One of the two
Cutteslowe walls
built in 1934.
Picture courtesy of
Oxfordshire County
Council
Photographic
Archive
These are results for
children in state schools
One quarter of Oxford
school places are in
private schools
One quarter of Oxford
children live in
households below the
poverty line
Population Industries & jobs Housing Social divide
GCSE attainment by pupil residence in
Oxford
2009-2012
One quarter of Oxford children live in households below the poverty line
Water… and
Flooding
Transport Needs
Energy
Population Industries & jobs Housing Social divide
Schoolchildren walk
through the newly
broken down wall in
1959.
Picture courtesy of
Jean Stubbs (one of
the teachers in the
picture)
The ambition of the Oxford Strategic Partnership is that Oxford should be a city in which all our citizens feel happy to live and experience a high quality of life. We want Oxford to be a world-class city for everyone.
• Energy • Environmental Sustainability • Health and Wellness • Education • Security and Safety • Retail • Culture and Tourism • Housing and Regeneration • Mobility
The Market The Market
A learning City A living lab
Centre for Innovation Sharing knowledge and expertise
Funding Opportunities
- Innovate UK - Internet of Things Cities Demonstrator Bid - Health (AHSN) - End to End Users (MobOx)
- Office for Low Emissions Vehicle Funding - Horizon 2020 - European Capital of Innovation 2016 - Think differently…
oxfordsmartcity.uk
1: An introduction to Smart Oxford and the opportunities – Sebastian Johnson, Manager of the Oxford Strategic Partnership
2: Nominet and the Smart Oxford Challenge – Dr Bryan Marshall, Research Fellow, Nominet
3: Innovative Transport Solutions and an introduction to the MobOx project – Philip Shadbolt, Owner and Founder of Zeta Group and member of MobOx CIC and Llewleyn Morgan, Oxfordshire County Council
Nominet and Smart Oxford
Applied research in Oxford
Applied research in Oxford
Smart Cities and the Internet of
Things
A Smart City solving real
problems
www.smartoxfordchallenge.uk
www.oxfordsmartcity.uk
research.nominet.org.uk
1: An introduction to Smart Oxford and the opportunities – Sebastian Johnson, Manager of the Oxford Strategic Partnership
2: Nominet and the Smart Oxford Challenge – Dr Bryan Marshall, Research Fellow, Nominet
3: Innovative Transport Solutions and an introduction to the MobOx project – Philip Shadbolt, Owner and Founder of Zeta Group and member of MobOx CIC and Llewleyn Morgan, Oxfordshire County Council
70,000 The A34 in Oxfordshire carries
vehicles per day
102,000 The M40 in Oxfordshire carries
vehicles per day
45,000 vehicles per day
The A40 in Oxfordshire carries
What are the problems?
• Decreased Local Authority funding
• Traffic congestion
• Reliability of PT journey
• Parking space/management
• City Centre visitor spend conversion
• Lack of connectivity between innovation and employment areas
• Westgate development increasing visitors to Oxford
• Increasing visitor numbers – need for better “place” focus
Some unique but many similar issues in cities across the UK…….Potential to tackle Oxford’s challenges then apply to wider market
42
44
Using a collaborative approach Mobox aims to transform the way
we use transport, technology and infrastructure by proving
operational benefits initially within Oxford then in other cities.
Ambition
• Establish a Living Laboratory – a proving ground for a ‘mobility ecosystem’
• Enhance USER experience
• Create OPEN systems, processes and technologies for the benefit of residents, business and visitors
• CUSTODIAN of open data
• Viable BUSINESS MODEL for participants
• Attract external INVESTMENT
• REPLICATE this with other local authorities across the UK and Wider
MobOx Project Partnership
The MobOx Foundation C.I.C Oxfordshire County Council
Oxford City Council
University of Oxford
Oxford Brookes University
Satellite Applications Catapult
15 Private Sector Partners
Feasibility Study Learning
Over to you – Questions, thoughts and ideas and how can you help and get involved Thank you
