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August, 2015
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International Outlook International Outlook With a Chinese PerspectiveWith a Chinese Perspective
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Information is PowerInformation is PowerCompetitive-Edge of Phoenix InfoNews ChannelCompetitive-Edge of Phoenix InfoNews Channel
24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market;
Based in Hong Kong, hub of media professionals and experts from the globe;Brilliant team of renowned presenters, journalists, commentators of different backgrounds from
China, Taiwan and Hong Kong;Well-established and comprehensive broadcasting network enables synchronizing telecast on
different continents;Self-produce TV programs everyday in Beijing, Shenzhen, Hong Kong, Taiwan and overseas;News bureaus and live reporting stations in major cities in Asia, Europe, America and Middle East
such as New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.
Newly established news centre has 6 state-of-the-art studios, the biggest one has 20,000 square feet;Centre equipped with the first high speed flying camera with tracking virtual graphic in the world, the
most up-to-date tapeless production and broadcasting system, full High Definition (HD) production infrastructure and the most efficient network in Asia;
The biggest video wall in Asia; 2 sets of the most-advanced 360 degree intelligence anchor stage;Fully automatic remote camera system, adopt optical fibre network system to receive, edit and
telecast programs, low temperature lighting system and automatic remote videotaping system.
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OverviewOverview Launch Date: January, 2001 Broadcast in High-definition quality in January, 2014 Programming: CNN-typed + CNBC-typed news programs
World first class mandarin-speaking programs on breaking news, current affairs, financial updates, social, political and economic reportage, commentaries from the perspective
of Chinese.
Strength: 24-hour news channel delivering round-the-clock and up-to-minute news to Chinese in Mainland China as well as Chinese communities all over the world.
Phoenix InfoNews Channel was granted the Landing Rights in China in January, 2003. This legitimate status enables Phoenix InfoNews to actively deepen its penetration and widen audience base in China.
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PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE
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Up-to-Date Breaking News :Up-to-Date Breaking News :High-Calibre ProfessionalsHigh-Calibre ProfessionalsComprehensive NetworkComprehensive Network
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Shih Chi Ping Shih is a well-known political and finance commentator,
hosting “Shi Ping Financial Insight” and appearing in “Financial Journal”.
He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for
Economic Planning and Development of Taiwan.
He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and
Hong Kong Institute of Asia-Pacific Studies.
A frequent guest speaker in political and finance forums held by various TV stations.
He has written several award-winning books. His incisive opinion and daring comments is
a guiding light to the audience.
Commentator
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Presenter
Presenter
Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,
Taiwan and Hong Kong
Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com
“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of
“Variety” magazine in 2006
One of “The Most Valuable Presenters in China 2005” valued at RMB100 million
by World Brand Laboratory, lauded as “professional, steady, classy,
the most influential presenter from Taiwan"
“Media Ambassador” by the 7th World Chinese Entrepreneurs Convention
in 2003
Sally
Wu
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She currently hosts heavyweight financial program “Financial Journal” .
A veteran in the journalistic field, Tseng has participated in numerous heavyweight reportage
and specials, including the Taiwan Election, Ministers & Magistrates of China Economic
Forum 2003, 15th Party Congress of the China Communist Party and many more.
A remarkable sensitivity in reporting
is one of her fortes.
Tseng Chin
I, Vie Presenter
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She currently hosts prime-time“Eye on World”, “From Phoenix to the World”
and “Global Characters”
Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting
“Global Character: Kim Jong-un”
Participated in the making of “Journey to North Korea 2009”,
a program highly commended by the jury for the History Documentary Category
at the International Media Excellence Awards 2010 organized by
the Association of International Broadcasting
She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of
Shenzhou VI, US presidential election, Tsunami in Southeast Asia and
the fifth anniversary of the Macau handover, etc
Lu Chen
Presenter
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Ada has a strong financial background with experience in corporate financing including the
research departments of Goldman Sachs and Merrill Lynch.
She has involved in numerous financing and acquisition projects for China Telecom IPO.
She is now hosting “Head Start In Finance”, “A Quote From The Celebs” on Chinese Channel and
“Global Online” on InfoNews Channel.
Lau is confident of raising the bar on finance programmes with more comprehensive
and incisive reports.Presenter
Ada Lau
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Senior reporter and current affairs observer for Phoenix TV
September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea,
reporting on the struggle to defend China’s maritime rights
August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of
a Chinese Diaoyu campaign on TV
2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a
Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances
Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India;
Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran etc.
Reporter
Jiang Xiao
Feng
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Host of “The Tactics” on Chinese Channel, and commentator on various news programmes.
A veteran media worker who has extensive experience in journalism from reporting, editing,
and presenting for radio, newspapers to magazines.
Columnist of Singapore-based newspaper “Lianhe Zaobao” for nearly 15 years and also visiting
professor at renowned universities.
He was first posted as chief correspondent for China Radio International in European Union and NATO,
where he developed good connections with diplomatic circles.
Winner of multiple professional accolades, including the 1st China News Awards and the 1st China Radio
Awards.
Commentator
Du Ping
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Extensive News NetworkExtensive News Network Comprehensive reporting network News bureaus in major cities all over the world including New York, Los Angeles, Washington, London,
Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.
Partnership with distinguished content providers including AP, Reuters, Dow Jones & New China News Agency, NHK, ETTV
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Phoenix News Bureaux in Major CitiesPhoenix News Bureaux in Major Cities
New York
Los Angeles
London Moscow
Beijing
Taipei
Hong Kong
Sydney
CairoTehran
Bonn
Sao Paulo
OttawaTorontoVancouver Changchun
Washington D.C. Tokyo
Shanghai
Shenzhen
Paris
Seoul
Mexico
ChicagoSan Francisco
Madrid
Kuala Lumpur
Frankfurt Praha
Budapest
AnkaraMilano
Johannesburg
Dubai
Norway
Rome
New Delhi
Tel Aviv
Islamabad
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2015
June 15Japanese Prime MinisterShinzo Abe
July 8 &29Famous InvestorJim Rogers
July 16Former Malaysian PM Dr. Mahathir Mohamad
May 17US Secretary of StateJohn Kerry
Exclusive InterviewExclusive Interview
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Special Report LIVE
ProgrammingProgramming
Tunisian hotel terror attacks kill scores of touristsJune 26, 2015
Fifa bribery scandalMay, 2015
Taiwan water park blast injures hundredsJune 28, 2015
UK General ElectionMay 7, 2015
Greece in “Grexit” crisisJune, 2015
Russia’s Red Square Victory Day ParadeMay 9, 2015
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ProgrammingProgrammingSpecial Report LIVE
French magazine terrorist shootingJanuary 7, 2015
Taiwan plane falls into riverFebruary 4, 2015
German flight crashes on the AlpsMarch 25, 2015
Funeral of Lee Kuan Yew March 29, 2015
Nepal quake and its aftermathApril, 2015
Italy tackling huge number of illegal immigrantsApril, 2015
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Quality Program Line-upQuality Program Line-upConnecting Chinese WorldwideConnecting Chinese Worldwide
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ProgrammingProgramming
The Asian Journal
News Report
Weekend Morning News
Good Morning China
News On The Hour
Phoenix Midnight News Update
Weekend Midnight Express
Phoenix Midnight Finance Express
Today’s Headlines
Morning Financial News
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ProgrammingProgrammingNews Report
The World This WeekPhoenix Focus
Journalist on the Spot Press Conference Weather Forecast
Breaking News
Phoenix Afternoon Express
Live Focus Noontime Financial NewsOcean Forecast
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ProgrammingProgrammingFinanceFinance
Elite ConvergeFinancial Journal
Phoenix Financial Daily Report China Financial Intelligence
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ProgrammingProgrammingInformation/Commentaries
Mainland Q & A
Current Affairs DebateChina News Live
News Talk
Taiwan Weekly Focus
Global OnlineWeekend Hot Talk
Chief Editor’s Time
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ProgrammingProgrammingInformation/CommentariesInformation/Commentaries
Media Assembly
Approaches To Politics & Business
News Bulletin
Hong Kong Perspectives
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Cost-Effective Multi-Media PlatformCost-Effective Multi-Media PlatformOne-stop Winning SolutionOne-stop Winning Solution
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One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities
Phoenix Weekly
Phoenix Multimedia Platform
Phoenix New Mediaifeng.com
Phoenix Chinese
On-air
In-print On-line
Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK
Phoenix U Radio
Digital Audio Broadcasting
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Captivating Quality and Captivating Quality and Loyal ViewersLoyal Viewers
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% watched Past 4 weeks
Phoenix Chinese and InfoNews are the most popular overseas regional
channels
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Channels watched in Past 4 weeks
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News Programme CompetitivenessViewers who select the channel with favorite News TV programmes ,
divided by the channel penetration rate in Phoenix homes
Programme competitiveness%(Top channels)
Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014
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Must-watched channels when there is breaking/important/hot
news% agree
Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014
Base: respondents who are able to receive the channels
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Profile %
Phoenix InfoNews viewers are well-educated
80% Phoenix InfoNews viewers receive professional or above education
2.6% 2.5%
33.5%
16.3%
28.0%
26.3%
35.8%
55.0%
All 15+ in 36 cities Phoenix InfoNews viewers
University+
Occupational/Technical School/College
High school
Primary or below
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)
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Profile %Monthly household income
Phoenix InfoNews viewers are more affluent58% Phoenix InfoNews viewers with monthly household income RMB10,000 or
above
3.2%4.2%5.4%
3.5%
8.2%
5.5%5.6%
8.6%
7.1%
18.4%
16.7%
25.0%
28.4%
18.9%29.4%
1.2%2.6%
8.1%
All 15+ in 36 cities Phoenix InfoNews viewers
RMB 15,000+
RMB 10,000-14,999
RMB 8,000-9,999
RMB 7,000-7,999
RMB 6,000-6,999
RMB 5,000-5,999
RMB 4,000-4,999
RMB 3,000-3,999
Below RMB 2,999
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298) Remarks - “Refuse to answer” respondents are excluded.
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Profile %
Phoenix InfoNews viewers hold higher positions
More than 60% Phoenix InfoNews viewers with managerial grade or above occupation
12.4% 7.6%
6.5%4.9%
7.6%
4.8%
30.4%
19.1%
31.2%
17.0%
24.6%
22.3%
7.7%3.9%
All 15+ in 36 cities Phoenix InfoNews viewers
Civil Servant
Professionals
Company managers
Company staff
Business owners
Worker
Others
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)Remarks - “Refuse to answer” respondents are excluded.
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Phoenix InfoNews viewers owned more hi-tech consumer durables
Profile %
13.5
33.0
54.7
55.7
69.2
77.3
33.1
59.0
75.3
79.7
80.2
90.2
Video camera
Tablet computer
Digital camera
Laptop computer
Desktop computer
Smartphone
Phoenix InfoNews viewers
All 15+ in 36 cities
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)
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Phoenix InfoNews viewers are more financially aware Profile %
35.8
38.7
60.9
66.4
Have investments*
Intended to invest in next 12months**
Phoenix InfoNews viewers
All 15+ in 36 cities
Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)
*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.
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Phoenix InfoNews has a higher proportion of
Business Decision Makers and Affluent consumers
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei% profile –
BDM & AffluentIndex vs. Ipsos Affluent Survey
100
130
Ipsos Affluent Surveyrespondents
Phoenix InfoNewsviewers
23.0%
17.6%
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are high flying consumers
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei
# I
nte
rnati
on
al Flig
hts
(past
12
mon
ths)
2.5%
10.8%
33.1%
70.2%
4.9%
16.5%
43.3%
77.6%
12+
6+
3+
1+
Phoenix InfoNews viewers
Ipsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are more financially aware
4 Markets: Hong Kong / Singapore / Kuala Lumpur /TaipeiO
wn
ers
hip
of
Fin
an
cia
l P
rod
ucts
11.7%
21.7%
25.6%
29.0%
26.9%
50.0%
50.5%
74.6%
11.2%
25.4%
26.3%
28.5%
31.3%
55.1%
55.4%
75.7%
Offshore accounts forinvestment purposes
Other properties you own orinvest in
Unit trust fund/mutual fund
Foreign currencies as aninvestment
Privilege/priority bankingaccount
Stocks/securities/bonds
Property you are living in
Life insurance
Phoenix InfoNews viewers
Ipsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers love luxury products
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei
19.6%
30.6%
22.4%
33.0%
Own Luxury watch(US$2,000+ per item)
Own Luxury watch(US$1,000+ per item)
Phoenix InfoNews viewersIpsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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廣告客戶Advertisers
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