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BACKGROUND
Verizon was founded as Bell Atlantic,which was one of the seven Baby Bells that were formed after AT&T Corporation was forced to breakup.
1997, Bell Atlantic expanded into New York and the New England states by merging with fellow Baby Bell NYNEX.
In 2000 Bell Atlantic merged with GTE.
BACKGROUND
He combined company elected to change its name to “Verizon“, a portmanteau of veritas (Latin for "truth") and horizon.威訊無線是目前美國最大的無線通訊服務供應商
MISSION
To be the global market leader in delivering innovatine,integrated communications solutions to customers at home,at work and on the go.
To mobilize and empower the millions of individuals and organizations –employees,retirees,customers and nonprofits –that comprise the Verizon community.
MISSION
To promote employee and community volunteerism through matching incentives that recognize their dedication and time.
To build a strong and lasting infrastructure To optimize returns for shareholders by
leading a competitive integrated communications process that focuses on continuous improvement in service, quality, technology, process and cost.
VISION
To be a customer-valued, world class, strategic and integrated communications provider that continually enhances Verizon’s competitive position globally.
SUCCESSFUL STRATEGY
Droid X VerizonNot having enough
devices in stock
Different operating
system
Support
A robust line-up of devices
Provide choice to customers
Verizon’s
Droidfamily
Offer
Verizon
2007 decided to develop LTE
2008 released programs
2009 started to deploy
2010 100million people coverd
2011 200million people coverd
2013 285million people coverd
More than 97% of people
America’s largest LTE network
SUCCESSFUL STRATEGY
• May 21, 2002• Metromedia Fiber Network Inc., a
telecommunications company, provided broadband connections in American.
• Verizon invested nearly $2 billion in Metromedia.• Verizon provided Metromedia with $50 million of
secured debt.• Finally, Metromedia Fiber Files for Bankruptcy
FAILED STRATEGY
• July 27, 2012• Watch movies online at Redbox Instant• Top four reasons for Redbox Instant failure• Redbox Instant's website had been used by
criminals to verify credit card numbers.• Oct 7, 2014, Redbox Instant is not available
outside the US.
FAILED STRATEGY
REFERENCES
http://www.mobilemarketer.com/cms/news/carrier-networks/6896.html
http://www.cww.net.cn/manufacture/html/2014/8/28/20148281020471124.htm