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BRAND VISION

Vecton is the brand of choice for smart truckers, who want more to achieve more. It gives them the ability to go beyond protection with performance benefits that

enhance productivity

ROLE OFTHE BRAND

Double annual GM to $100 MN by 2017

GROWTH ASPIRATION

CASTROL VECTON

Drive growth in core and new CVO

markets through technology leadership

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WHAT IS UNIQUE ABOUT VECTON

THE RTBSystem5 Technology adapts to changing conditions and improves engine performance in 5 areasa) Fuel consumption b) Oil consumptionc) Oil change interval d) Power e) Component life

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THE PROBLEM SET-UPModern engines operate in constantly changing

conditions which impacts engine performance01

Smarter engine oil that adapts to maximize performance

THE USP 03

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(Castrol Vecton’s) System 5 technology

Adapts to the changing engine conditions

And thus the competitive edge in your business

Brings the product story and the consumer mindset together.

Helps meet market challenges for the brand

too.

Adapt: differentiates the product, as well as

connects to the reality of trucks, roads, business

and consumers.

Smart: is versatile and malleable can evolve to describe newer product stories going forward.

Attribute (technology)

How it works

Benefits & payoff

Source of authorityCastrol It’s smart to adapt

Campaign IdeaCampaign InsightBrand Ladder

It is not how a business is doing today but how it responds to tomorrow that determines its enduring success.

Thus improving engine performance in 5 key areas

1. Fuel consumption, 2. Oil consumption, 3. Power, 4. Oil drain, 5. Component life

So you get the maximum productivity from your truck(s)

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The idea

Be adaptive. Be smart!

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What does that mean?

Why is it important?

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Constant use and operating conditions impact performance - Fuel and oil consumption tends to go up,

- Oil needs changing more often,

- The vehicle/ engine needs servicing more often

- Components need frequent replacing,

- The engine is less responsive

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Most truckers accept it as inevitable but ‘Smart Truckers’ know there is more to it...

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That the real reason for performance loss is inability to adapt to usage induced changes to the engine like:

- Oil Thickening, - Piston Deposits, - Contaminants, - Abrasive Soot and - Corrosion.

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Castrol Vecton with advanced ‘System 5’ technology adapts to changing conditions & ensures maximum engine performance at all times.

Introducing

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How does it help business?Savings on fuel, oil, maintenance and the fact that the trucks spend less time in the workshop and more time on the roads ensuring the business makes the most of every opportunity.

Thus Vecton enhances business productivity through superior engine performance.

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Key Consumer Takeouts

Technologically Superior

Adapts to changing conditions

Resulting in superior engine performance

Hence the smart choice that enhances productivity

Complements ambitious growth desires

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Thank You