1

Capturing, Managing and Using RFID Information

RFID and Telecommunication Services Workshop

May 25th, 2004

Allen AtwellVice President, EMEA Telecom & Wireless, Oracle

2

Why is RFID Hot Now?A Convergence of Developments

Falling RFID Falling RFID Tag CostsTag Costs

Global NumberingGlobal Numbering(EPC) and Catalogs(EPC) and Catalogs

(UCCNet)(UCCNet)

UbiquitousUbiquitousConnectivityConnectivity

Supply ChainSupply ChainCollaborationCollaboration

VMI and VMI and ConsignmentConsignment

XMLXMLMessagingMessaging

Compliance Compliance InitiativesInitiatives

Wal-Mart, DoD, Wal-Mart, DoD, Metro, Tesco, Metro, Tesco, JC Penney, JC Penney,

Albertsons… Albertsons…

Technology/Standards Enablement

Business ProcessEvolution

Broad-Based RFID Market Interest

3

Retail - Product Lifecycle AwarenessBusinesses with Intelligent Items

Manufacturing plant Manufacturing DC Retail DC Retail Warehouse – Retail Store

Consumer

Degree of Collaboration

Labor SavingsLabor Savings• Automated data

collection with RFID tags/readers.

• Increased product handling efficiency.

Supply VisibilitySupply Visibility• Accurate, real-time

inventory visibility.• Inventory location.• Inventory history.

Demand VisibilityDemand Visibility• Quantity and frequency

of product purchases.• Date, time and locations

of purchases.

Product IntelligenceProduct Intelligence• Analysis of aggregate

data over time.• Supply trends.• Demand trends.• Key performance

indicators.

Incr

easi

ng

Ben

efit

s

4

Another example : Healthcare

Estimate shows about 100,000 people die every on year in US due to medication error. (source Institute of Medecin, Washington DC)

Experiments using RFID wristband for patients show a 86.6 % reduction in medication errors (US Veterans Health Administration, 173 facilities, 2002/2003)

Hospital assets management through RFID and Mobile devices allows control of asset and costs limitation

5

Real-Time Enterprise Challenges

Analyze

Collect Respond

Manage Access

6

Applications

BusinessIntelligence

Business ProcessMonitoring

PortalAlerts

Database Application Server

Scalable Data Archive, Aggregration, Dissemination

Security, Integration,Developtiont Tools

Oracle Sensor-Based Services

Event Sources Edge ServerSensors, RFID,System Events

Data Collection,Cleansing, Dispatch

MANAGE

Grid InfrastructureEvent Storage and Distribution

ANALYZE

Business ProcessesE-Business Suite

Embedded Analytics

Event-Based Architecture

ACCESS

Information Access/

VisibilityUnified Workspace

Real-Time Collaboration

Responsive Enterprise

CAPTURE

RESPOND

7

Where is the Data Coming From ?Multiple point solutions are complex and costly

Temperature Moisture Cellular Magnetic Field RFID US

RFID-Enabled Applications

RFID Asia

8

Manage RFID as part of unified approach …Single Platform, Flexible, Scalable, …

Application Server Middleware

Temperature Moisture Cellular Magnetic Field RFID US

RFID-Enabled Applications

RFID Asia

This presentation does not reflect a commitment to deliver.Product directions can be modified without explicit notice.

9

… and “Edge” to “Intelligence” IntegrationCommon support for range of events

Visibility Layer:Portals, BAM & BI Portal

Alerts

Middleware & Applications

ApplicationServer 10g ApplicationsBPM

EventSources

SensorsSystem Events RFID

Event Storage& Distribution

10g Database

StreamsStreamsAQAQ

This presentation does not reflect a commitment to deliver.Product directions can be modified without explicit notice.

Oracle Edge Services

Fixed RFIDReader

Handheld RFIDReaders & Barcode

Scanners

DriverFramework

Alien

Enterprise ManagerEnterprise Manager

Device ManagerDevice Manager Filter ManagerFilter Manager

LED Displays& Alarms

EMS

FEIG

Intermec

Matrics

Zebra

Other

Data Dispatcher

Streams/AQ

JMS

Web Services

HTTP

Other/Custom

FilterFramework

Base

CrossRead

Pass

PalletPass

Shelf

PalletShelf

Other

PL/SQL, Other Queues, AQ/JMS, etc

JMS Client

Web Services (WSDL)

Servlet, JSP, etc

Custom Applications

Development KitDevelopment KitRFID Printers

11

Oracle Edge Services:Device Management

12

Managing Privacy & Security

Co

st of A

dop

tion

Point of Sale

Retail

Distribution

Manufacturing

CommercialSecurity

PersonalPrivacy

Broad adoption at POS is in the future– Need standards, education and shared value proposition– Service has good value proposition, but also privacy concerns

Important current concern is Commercial Security– Syndication - Who has access to which data?

Becomes most critical with open-loop systems With 10g, Oracle’s VPD offers row level access control and masking,

independently from the application

Item / Shelf

Pallet /Dock Doors

13

Oracle E-Business Suite

Immediate access to sensor-based information and intelligence throughout the supply network

Develop

Market

Sell

OrderPlanProcure

Make

Fulfill

Service

MaintainFinance Projects

HR

CustomersCustomersCustomersCustomers

ProductsProductsProductsProducts

SensorsSensorsSensorsSensors

14

Oracle Sensor-Based ServicesEnabling the Real-Time Enterprise

15

About Oracle …

Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company

Oracle has capabilities to support RFID in its Applications, Application Server and Database products

For more information about Oracle, visit our Web site at rfid.us.oracle.com