1

Chapter 5

E-business Strategy

2

Different forms of organizational strategy

 Different forms of organizational strategy

3

Relationship between e-business strategy and other strategies

 Relationship between e-business strategy and other strategies

4

A generic strategy process model

A generic strategy process model

5

Dynamic e-business strategy model

 Dynamic e-business strategy model

6

Elements of strategic situation analysis for the e-business

  Elements of strategic situation analysis for the e-business

7

What happens where there is no e-business strategy?

Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side

Fall behind competitors in delivering online services – may become difficult to catch up, e.g. Tesco, Dell

Poor customer experience from poorly integrated channels

8

Adoption steps of e-business services

  Adoption steps of e-business services

9

SWOT analysis for the B2B company (Strength, Weakness, Opportunity, Threat)

  SWOT analysis for The B2B Company

10

Elements of strategic objective setting for the e-business

 Elements of strategic objective setting for the e-business

SMART

-Specific

-Measurable

-Achievable

-Realistic

-Time

11

Elements of strategy definition for the e-business

 Elements of strategy definition for the e-business

12

Assessment of risk for market and product development for the B2B company

  Assessment of risk for market and product development for The B2B Company

13

Elements of strategy implementation for the e-business

  Elements of strategy implementation for the e-business