1

Comics, Illustration, Games and More

uclick 2007 Mobile Product Offering

2

About uclick

• uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices

• We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons

• uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide

• uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America

• Visit www.uclick.com for more information

3

About uclick – mobile

• uclick is a full service mobile publisher and distributor– Applications

– Games

– Video

– Graphics

– Handset themes

– Greetings

– Ringtones

• Our catalog features top comics, cartoons, illustration and media icon brands

• We offer distribution through carriers, distributors and our GoComics direct-to-consumer Web and WAP sites

– US and North America

– Worldwide

4

About uclick – online

• uclick’s online syndication includes more than 140 top creators of comics, puzzles, games and text features

• Our content catalog includes such brand names as Bloom County, Garfield, Doonesbury, Cathy, FoxTrot, Ziggy, The Boondocks, Pat Oliphant, News of the Weird, Universal Crossword, Dear Abby and more

• We offer distribution to more than 200 online newspaper and 100 non-newspaper web sites, including NYTimes.com, WashingtonPost.com, AOL, Yahoo.com , MSNBC.com, CBSNews.com

• Over 14 million monthly unique users with over 100 million page views visit our network of sites which include Garfield.com, Doonesbury.com, GoComics.com, uPuzzles, MyComicsPage, and more

• uclick delivers over 350,000 subscription comics via email each day

5

About Andrews McMeel Universal

• Universal Press Syndicate– Largest global independent syndicate– 37 year history of top syndicated content –

Doonesbury, Garfield, The Boondocks, The Far Side, Calvin and Hobbes and many more

• Andrews McMeel Publishing– Largest U.S. calendar publisher and distributor– Book division is publisher of top 10 NY Times best

sellers, including The Complete Far Side, The Complete Calvin and Hobbes, Anne Geddes, Princess Diana, Bradley Trevor Greive, and more

– Greeting card and gift division develops products distributed by Recycled Paper Products

• Visit www.amuniversal.com for more information

6

Our Products

7

Comic Book & Manga Applications

• First North American mobile comic books and manga

• Top fan-favorite titles from major brands

• Subscription-based “anthology” titles

• Comics fed through XML offer a constant stream of new titles and promotional opportunities

• TOKYOPOP exclusive version

8

Comic Strips – Applications

EASY NAVIGATION 7-DAY ARCHIVE

• Multiple comic application SKUs

• Branded comic packs for specific target audiences

• Current, color comics updated 6 days a week in scrollable format

• New version in Q2 – all comics for one price

Note: To view animation, put in slide show mode.

9

Comic Strips – WAP

• All comics delivered daily via WAP

• Subscription and advertising models supported

• Titles constantly added

• Broad support for any WAP enabled handset

• Garfield Daily also available as single title

• English and Spanish language available

10

Games

• Focus on casual games

• Classic puzzles

• Unique formats

• Top licenses– USA Today– Pat Sajak– Jumble– TMNT– Garfield– And more

11

Video

• uclick offers a collection of videos for distribution in US and International markets

• Video resources include television episodes, Web animations, and new production

• Variety of product types:– Complete streaming episodes– Screensavers and messages– Short downloads

• GoComics TV cartoon channel on major US carriers

12

Storefronts

• Applications

• Web and WAP

13

Graphics

• Wallpapers

• Animations

• MMS greetings

• Monthly updates

• Seasonal collections

14

Handset Themes

• Top brands as themes

• Formatted for Nokia, Sony Ericsson, Motorola and uiOne

Note: To view animation, put in slide show mode.

15

Our Brands

16

Comic Books, Manga & Cartoons

• Comic books and cartoons

• Manga and anime– TMNT– Yu-Gi-Oh!– TOKYOPOP– PvP– GODLAND– MegaTokyo– Guilstein– eigoMANGA– Many more

17

Comic Strips

• Classic comic characters

• Up-and-coming stars

• Spanish language

• Regional stars– Garfield– Foxtrot– Cathy– Ziggy– Opus– Boondocks– Doonesbury– Lio– Many more

18

Illustration & Design

• “A” list licensed titles– Paul Frank Industries– Domo– Wyland– Mary Engelbreit– Thomas Kinkade– Pin-Up Toons– Olivia– Zelda Wisdom– Blue Day Frog– Many more

19

Photography

• Jupiter Images

• Extreme Machines

• Travel

• Seasonal

• Conceptual

20

Promotion & MarketingExamples

21

TMNT

• Complete marketing program– Movie, cartoons, comics– Trade advertising– Consumer advertising– Toy inserts– Comic books– Collateral materials

• Cross-promotional partnerships– 4Kids Entertainment– Warner Brothers– Ubisoft– Playmates Toys– Mirage Comics

22

Garfield

• Mobile products in every format

• Movie, cartoon, comic strip content

• Mobile exposure in all media– Web site– Consumer Web and WAP

mobile content portals– Short codes

• Consumer advertising– In-line comics– DVD inserts– Calendars– Events

23

USA Today

• uclick supplies Sudoku games, crosswords and puzzles to USA Today on 3 platforms

– Print– Web– Mobile

• Puzzles are supported by cross marketing initiatives for all placements

– Promotion currently running in print and online for USAT

– Promotions running on uclick game sites

– WAP advertising

24

Thank you!

Chris Pizey

CEO and President, uclick

Tel: 001-816-300-6590

pizey@uclick.com

Jeff WebberDirector – Content

Tel: 001-816-300-6558

jwebber@uclick.com

Aaron Kirby

Director – Sales

Tel: 001-816-360-6987

akirby@uclick.com