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Consumer Perception Change Survey
Ankur Baruah VIKSAT, Ahmedabad
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• Baseline Consumer Survey
• Capacity Building Activities
• Perception Change Survey
• Perception Change Observations
Presentation Outline
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Baseline Consumer Survey
• Quantitative - Survey Method
• Qualitative - Focus Group Discussion
• Districts – Ahmedabad
– Kachchh
– Mahesana
– Patan
Total sample-500
HH, 200, 40%
Farmer, 50, 10%
Comm, 50, 10%
Govt, 50, 10%
Ind, 50, 10%
CSOs, 100, 20%
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Capacity Building Activities • Solar Exposure tour for partner organizations
– CEE Halvad Campus
– SAVE – Solar pump in saltpans
• Five days training workshop
– Recent trends, regulation & consumer participation
– Scenario of renewable energy in India
– Role of consumers in Tariff determination
– Need, Concept and Methods for Energy Efficiency
– Successful use of renewable energy at community level (Case study approach)
– Exposure tour- SPRERI and Muni Seva Ashram
• Consumer Interface Meetings
– 19 meetings- 931 consumers
– Energy Conservation
– EE and RE run appliances
– Consumer feedback
Initiatives by partner organizations–Solar lantern distribution –Biogas installation –Solar streetlight repairing –Farmers awareness for solar pump –General awareness
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Final Consumer Survey Sampling
Stakeholders
BaselineSurvey
CIMs Final survey (planned)
Fromsurvey Fresh Total
CIM & BS CIM BS Total
HH200 79 483 562 79 51 0 130
Farmers
50 10 132 142 10 20 0 30
Commercials
50 7 58 65 7 23 0 30
SME 50 1 44 45 1 29 0 30
Govt 50 0 0 0 0 0 30 30
CSOs 100 34 83 117 34 66 0 100
500 131 800 931 131 189 30 350
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Perception Change Observations
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Perception Change Observations
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Perception Change Observations
94.5
94.6
94.45
94.5
94.55
94.6
Baseline Consumer Survey Final Consumer Survey
Willingness to invest in renewable energy technology
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Perception Change Observations
Response to Cost and Quality for RET
47.5%
34.1%
9.1%
11.8%
0 5 10 15 20 25 30 35 40 45 50
Baseline
FCS
Surv
ey R
esul
ts
%age
Product quality is poor
Initial cost is expensive
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Perception Change Observations
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Perception Change Observations
Use of EE products among HH consumers
56.2%
60.5%
54.0% 55.0% 56.0% 57.0% 58.0% 59.0% 60.0% 61.0%
Baseline
FCS
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Perception Change Observations
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Perception Change Observations
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Perception Change Observations
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Perception Change Observations
Percieved Role of CSOs
84.3%
15.7%
13%
15%
33%
39%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
No idea/non-specificanswers
Generate Awareness
Participate in the processfor tariff determination
Provide appropriateinformation
Present consumer issues inlarger forums
Other
Base
line
FCS
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• The policy gaps • Consumer awareness/participation • Consumer concerns• Market efficiency • Synergy to take ahead
– Policy makers– Consumers – CSOs– Research & Technical Institutions
Where do we stand?
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