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11Copyright © Allyn and Bacon 2003
Core Concept 1-1Core Concept 1-1
• Psychology is a broad field, with many specialties, but fundamentally psychology is the science of behavior and mental processes.
22Copyright © Allyn and Bacon 2003
What psychology is notWhat psychology is not
• mere speculation
• “folk wisdom”
• a pseudoscience
33Copyright © Allyn and Bacon 2003
Roots of the word Roots of the word “psychology”“psychology”
• “psych”--mind
• “ology”--the study of
44Copyright © Allyn and Bacon 2003
Experimental PsychologistsExperimental Psychologists
• Do research on basic psychological processes such as perception, learning, memory, motivation
• Most are university professors
55Copyright © Allyn and Bacon 2003
Teachers of PsychologyTeachers of Psychology
• Primary job is teaching psychology in college or high school.
• Frequently overlaps with experimental psychology as research takes place mainly in universities.
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Applied PsychologistsApplied Psychologists
• Use research findings to solve human problems
• Work in a variety of settings
• Many different specialties
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Clinical/Counseling PsychologistsClinical/Counseling Psychologists
• Diagnose and treat mental disorders and emotional problems
• Work in private practice or agency
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Industrial/Organizational PsychologistsIndustrial/Organizational Psychologists
• Apply psychology to the workplace
• Selection and training of employees
• Improve productivity and morale
• Marketing and Advertising
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Engineering PsychologistsEngineering Psychologists
• Design equipment, controls, and environments for more efficient, safer, easier use
• Also referred to as human factors or ergonomics
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School PsychologistsSchool Psychologists
• Expertise in the problems of learning and teaching children
• Diagnose learning and behavioral problems
• Consult with teachers and parents
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Other Applied PsychologistsOther Applied Psychologists
• Rehabilitation Psychologists
• Neuropsychologists
• Health Psychologists
• Sports Psychologists
• Forensic Psychologists
1818Copyright © Allyn and Bacon 2003
Forensic PsychologistsForensic Psychologists
• Forensic Clinical Psychologist
• Correctional Psychologist
• Police Psychologist• Trial Consulting
1919Copyright © Allyn and Bacon 2003
Clinical Forensic PsychologistsClinical Forensic Psychologists
• Evaluate criminal defendants and civil litigants
• Offer an opinion on legal question-competency, insanity, etc.
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Correctional PsychologistsCorrectional Psychologists
• Work in a prison or jail setting
• Evaluate and treat inmates for mental and emotional problems
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Police PsychologistsPolice Psychologists
• Evaluate police officer candidates
• Fitness for duty evaluations
• Counsel police officers and their family members
• May consult on criminal investigation (profiling)
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Trial ConsultingTrial Consulting
• Jury selection
• Witness preparation
• Trial strategy
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Figure 1.3a Specialties in psychology. Percentages are approximate. The percentages shown here are based on membership in the American Psychological Association. The APA welcomes both scientists and practitioners. However, some psychological researchers belong to other organizations, such as the American Psychological Society. As a result, the percentage of clinical and counseling psychologists working in the United States may be a little lower than shown in chart a. Nevertheless, it is accurate to say that most psychologists specialize in applied areas and work in applied settings.
2424Copyright © Allyn and Bacon 2003
Figure 1.3b Where psychologists work. The percentages shown here are based on membership in the American Psychological Association. The APA welcomes both scientists and practitioners. However, some psychological researchers belong to other organizations, such as the American Psychological Society. As a result, the percentage of clinical and counseling psychologists working in the United States may be a little lower than shown in chart a. Nevertheless, it is accurate to say that most psychologists specialize in applied areas and work in applied settings.
2525Copyright © Allyn and Bacon 2003
Figure 1.3c This chart shows the main activities psychologists do at work. Any particular psychologist might do several of these activities during a work week (APA, 1998). The percentages shown here are based on membership in the American Psychological Association. The APA welcomes both scientists and practitioners. However, some psychological researchers belong to other organizations, such as the American Psychological Society. As a result, the percentage of clinical and counseling psychologists working in the United States may be a little lower than shown in chart a. Nevertheless, it is accurate to say that most psychologists specialize in applied areas and work in applied settings.
2626Copyright © Allyn and Bacon 2003
Psychologist vs. PsychiatristPsychologist vs. Psychiatrist
• Ph.D.• Broad field with many
specialties • Most are clinical
psychologists who diagnose and treat mental disorders
• Lobbying for prescription privileges.
• M.D.• Physicians who
specialize in the medical treatment of mental disorders
• Authorized to prescribe medications
• Now the least popular specialty in medical school
2727Copyright © Allyn and Bacon 2003
Core Concept 1-2Core Concept 1-2
• Modern psychology developed from several conflicting traditions, including structuralism, functionalism, Gestalt psychology, behaviorism, and psychoanalysis.
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PsychologyPsychology
• Long history• Ancient Greek
Philosophers
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SocratesSocrates
• Rejected the study of the external world
• Focused on individual thinking
• “Socratic Method”--cross-examination of the individual
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PlatoPlato
• Student of Socrates• Rejected existing
philosophy of the nature of the external world
• Focused on the thoughts and opinions of the individual
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AristotleAristotle
• Student of Plato
• Believed purpose of man is to pursue knowledge
• Use senses and intelligence to acquire knowledge
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Middle AgesMiddle Ages• After the Fall of the
Roman Empire and before the Rennaisance
• Roman Catholic Church in control of Europe
• Held that the mind and soul do not operate according to any laws of nature but rather are mysteries of God
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DecartesDecartes• 17th century
mathematician and “father of modern philosophy”
• Proposed that human sensations are based on activities of the nervous system
• States of the brain led to states of the mind
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DualismDualism
• Decartes proposed that the mind and body are separate--but they interact.
• Thought the interaction took place in the pineal gland--the “seat of the soul”
3535Copyright © Allyn and Bacon 2003
The ThinkerThe Thinker• Cognito ergo
sum• I think therefore
I am.
3636Copyright © Allyn and Bacon 2003
Huge Step for ScienceHuge Step for Science
• In the mid-1800s, a Russian chemist discovered the Periodic Table of Elements
• Led to the beginning of scientific psychology
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First Psychological LaboratoryFirst Psychological Laboratory
• Established by Wilhelm Wundt in 1879 in Germany
• Based on structuralism
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StructuralismStructuralism
• Historic school of psychology
• Devoted to discovering the basic structures of mind and thought
• Used introspection as method
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IntrospectionIntrospection
• The process of reporting one’s inner conscious experience
• Method found harsh criticism in America
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FunctionalismFunctionalism
• Emphasized how the mind works to adapt to the environment
• Important in the history of American psychology
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Functionalism and American Functionalism and American PsychologyPsychology
• John Dewey--progressive education movement
• William James (1842-1910)--”father of American psychology”
4545Copyright © Allyn and Bacon 2003
Gestalt PsychologyGestalt Psychology
• Studied perception to understand how the brain works.
• Gestalt--”a meaningful whole”, what you perceive is more than the sum of its parts
4646Copyright © Allyn and Bacon 2003
BehaviorismBehaviorism
• Sought to make psychology an objective science by focusing only on behavior--not mental processes.
• This historical school remains a modern perspective in psychology.
4747Copyright © Allyn and Bacon 2003
B. F. Skinner (1904-1990)B. F. Skinner (1904-1990)
• Most influential behaviorist
• Studied mainly laboratory animals
• Used “Skinner Box”
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PsychoanalysisPsychoanalysis
• Focuses on mental disorders
• Unconscious needs and desires--sex and aggression
• Early childhood experiences
• Mental conflicts
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Sigmund Freud’s Psychoanalytic TheorySigmund Freud’s Psychoanalytic TheoryMost influential of psychodynamic theoriesMost influential of psychodynamic theories
5151Copyright © Allyn and Bacon 2003
Core Concept 1-3Core Concept 1-3
• Seven main perspectives characterize modern psychology: the biological, developmental, cognitive, clinical, behavioral, trait, and sociocultural views.
5252Copyright © Allyn and Bacon 2003
Biological ViewBiological ViewSearches for causes of behavior in genes, Searches for causes of behavior in genes,
nervous and endocrine systemsnervous and endocrine systems
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Evolutionary PerspectiveEvolutionary Perspective
• Behavior and mental processes are genetic adaptations for survival.
5454Copyright © Allyn and Bacon 2003
Developmental ViewDevelopmental View
• Emphasizes changes that occur across the lifespan.
• Nature or nurture?• Not just childhood
changes but “womb to tomb”.
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Cognitive PerspectiveCognitive Perspective
• Emphasizes mental processes
• Information processing
• Interpretation of experiences
5656Copyright © Allyn and Bacon 2003
Clinical ViewClinical View
• Emphasis on mental health and mental illness.
• Variations include psychodynamic psychology and humanistic psychology.
5757Copyright © Allyn and Bacon 2003
Behavioral ViewBehavioral View• Explains behavior by
principles of learning• Behavior shaped by
and individual’s history of rewards and punishment
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Trait ViewTrait View
• Behavior and personality are the products of long-lasting characteristics.
• Example: introversion-extroversion.
• Research has identified five personality traits to be the most important--”Big Five”.
5959Copyright © Allyn and Bacon 2003
Socioculutural PerspectiveSocioculutural Perspective
• Emphasizes the importance of culture, social norms, and social learning
• Cross-cultural studies of behavior
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Core Concept 1-4Core Concept 1-4
• Psychologists, like researchers in all other sciences, use the scientific method to test their ideas empirically.
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The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
Developing a hypothesisDeveloping a hypothesis
Performing a controlled testPerforming a controlled test
Gathering objective dataGathering objective data
Analyzing the resultsAnalyzing the results
Publishing, criticizing, and Publishing, criticizing, and replicating the resultsreplicating the results
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Developing a Developing a hypothesishypothesis
Performing a controlled test
Gathering objective data
Analyzing the results
Publishing, criticizing, and replicating the
results
Hypothesis –
Statement predicting the outcome of a scientific study
Operational definitions –
Descriptions of how conditions of a study are produced and concepts are measured.
The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
6363Copyright © Allyn and Bacon 2003
Developing a hypothesis
Performing a Performing a controlled testcontrolled test
Gathering objective data
Analyzing the results
Publishing, criticizing, and replicating the
results
Independent variable –Variable manipulated by the experimenter
Dependent variable –Changes caused by independent variable
The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
6464Copyright © Allyn and Bacon 2003
Developing a hypothesis
Performing a controlled test
Gathering Gathering objective dataobjective data
Analyzing the results
Publishing, criticizing, and replicating the
results
Empirical information gathered by researcher to test hypothesis
The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
6565Copyright © Allyn and Bacon 2003
Developing a hypothesis
Performing a controlled test
Gathering objective data
Analyzing the Analyzing the resultsresults
Publishing, criticizing, and replicating the
results
Based on statistical analyses of results, the hypothesis is accepted or rejected
The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
6767Copyright © Allyn and Bacon 2003
Developing a hypothesis
Performing a controlled test
Gathering objective data
Analyzing the results
Publishing, Publishing, criticizing, and criticizing, and replicating the replicating the
resultsresults
Click to continue on to Click to continue on to Types of Psychological ResearchTypes of Psychological Research
The Five Steps of the Scientific MethodThe Five Steps of the Scientific Method
6868Copyright © Allyn and Bacon 2003
Types of ResearchTypes of Research
• Experiments
• Correlational Studies
• Surveys
• Naturalistic Observations
• Case Studies
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ExperimentsExperiments
• All conditions are controlled and compared by researcher
• Experimental group--exposed to special treatment
• Control group--no special treatment
• Determines cause-effect
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Figure 1.9 Experimental control is achieved by balancing extraneous variables for the experimental group and the control group. For example, the average age (A), education (B), and intelligence (C) of group members could be made the same for both groups. Then we could apply the independent variable to the experimental group. If their behavior (the dependent variable) changes (in comparison with the control group), the change must be caused by the independent variable.
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Correlational StudiesCorrelational Studies
• Relationship between variables studied
• Correlational coefficient-statistic that measures degree of relationship
• Cannot conclude cause-effect from a correlation
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SurveysSurveys• Asks people for
responses to a prepared set of questions
• Advantage--easy to survey large numbers of people
• Disadvantage--accuracy of self-report
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Naturalistic ObservationNaturalistic Observation
• Behavioral assessment of people or animals in natural environment
• Advantage-real world
• Disadvantage-lack of control
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Naturalistic Observation StudiesNaturalistic Observation Studies
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Case StudiesCase Studies
• In-depth study of one person or a few people
• Unusual problems or talents
7979Copyright © Allyn and Bacon 2003
Research BiasResearch Bias
• Personal-long standing beliefs
• Observer-fail to see forest for the trees
• Expectancy-find what looking for