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Developing a continuing training system

14 June 2007

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Promoted by Carried out by and

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What is Continuous Online Training:

• An advanced system of service based on ICT technology

• An innovative learning model on the web

• A complete, updated and contextualized educational approach

Project

Qualify, re-train and develop the human resources that operate in the integrated Education-Training-Job system

Follow the implementation of the job market and training system reform

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Strategic Steering CommitteeREGIONS

Social PartiesMINISTERO DEL LAVORO

E DELLA PREVIDENZA SOCIALEDirezione Generale per le Politiche per

l’Orientamento e la Formazione

Institutional actors

Technical Agencies

Coordination and Control Group MINISTERO DEL LAVOROE DELLA PREVIDENZA SOCIALE

Direzione Generale per le Politiche per l’Orientamento e la Formazione

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Training Contents Development

and Definition Service

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The model: key elements

Expansion of the service field

Innovation of the training model

System opening“beyond” the training

Focus on users, mix of methodologiesself-supported learning

and collaborative learning

New user targets; new requirementswider range of action of the

active policy

The web as an “environment” for learning, communicating, working:

from the learning community to the practice community

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The training operators in the 7 “environments” of the integrated system

• Accreditation and Certification

• Compulsory Training

• Apprenticeship

• Continuous Training

• Permanent Training – CTP

• Employment Service

• Post-diploma and Master’s Training

The target users

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Modular and Personalized Training Paths built on key competencies of operators linked to the processes that see them as key figures

• DIAGNOSIS• PLANNING• DISTRIBUTION• MONITORING AND EVALUATION• PROMOTION• QUALITY AND RESEARCH• COORDINATION AND MANAGEMENT• ADMINSTRATION

eLearning approach

Process/Result

Role/function

Resource

compe

tence

s

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• More than 3000 Training Units

• More than 1000 hours of Internet use

• Personalized and flexible learning paths for the development of competencies aimed and consistent with the European Qualifications Outline (QEQ/EQF)

400.000 potential users

A rich training catalogue

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An integrated learning model

According to the procedures and styles of adult learning (andragogy

model)

Self-supported Learning

Collaborative Learning

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A combined structure of tools and support for learning

Second level Tutoring in

individual support

Second level Tutoring

in group support

Learning community

First level Tutoring

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“Beyond” Training: Collaborate on the Web

SPF contributes in circulating the ICT competencies and the culture of the use of technolgies

Learning CommunityThe users of SPF pursue common interests and knowledge in an online environment

and share the process of learning

Practice CommunityThe users of SPF, informally tied together by a common activity

and by what they have comprehended following the online learning, continue to collaborate, elaborate and share knowledge and experiences

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Educational Monitoring ServiceThe Educational Monitoring Service of Isfol regularly contributes to the quality of SPF online.

It gathers and evaluates the results and gives feedback and pointers to prevent and overcome possible problems.

It is a path aimed to help the performers of the elearning process constantly protect and improve the quality and efficiency of the educational process.

Needs analysis

Intervention planning

Interventioncarrying out

Results evaluation

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Outbound services contractors

Learning Assistance Service

Multimedia Development Lab

Supplier – coordinated by

Supplier – coordinated by

Integrated Communication Plan

Xformare.it

IntegratedCommunicationIntegratedCommunication

VisionVision

XFormare Integrated Communication aims at enhancing and disseminating a culturally-precious message for the growth of countries:

Long Life Learning is essential to increase the skills and employability of workers

IntegratedCommunication

IntegratedCommunication

Ministry of Labour and Social Security

ISFOL

Italia Lavoro

Corporate ImageCorporate Image WEB Communication WEB Communication

Marketing ImageMarketing Image Internal ImageInternal Image

Mass Campaign Web Internal Communication

Integrated CommunicationIntegrated Communication

Learning Assistance

Service

InstitutionalCommunicationInstitutionalCommunication

ObjectivesObjectives

Disseminating project activities and related themes

Conveying the importance of ICT in LLL

(cost-effective value)

Enhancing the capacity of XFormare to contribute in building networks (practice communities)

Conveying the importance of continuous updating as an integral part of work

Emphasizing the route starting from FADOL to SPF

InstitutionalCommunication

InstitutionalCommunication

StrategyStrategy

The strategy of activitiesThe strategy of activities

The strategy aims to enhance the service function that XFormare intends to take on. Thanks also to technological innovation, the project meets the requirements of flexibility and adaptability of training

The communication tools and activities, from different perspectives, underline the importance of this aspect. In this connection, the closeness to the user of languages, graphics and contents, is a strategic tool of absolute importance.

StrategyStrategy

LogosLogos

LogosLogos

The multiplication sign "x" (in Italian "per") has been chosen to create immediate closeness with users and establish a user-friendly and communicative relationship. The graphic concept intends to convey an image attuned to the IT network but, at the same time, to communicate simplicity and consistency. The root of the Italian word "formare" (to train) is related to the word "formazione" (training) but also "informatica" (information technology) and "performance" which are all message keys close to communicative intentions.

ProductsProducts

ProductsProductsInstitutional LeafletInstitutional Leaflet and cards and cards

ProductsProducts

Plastic folder and cd-shellPlastic folder and cd-shell

ProductsProducts

Coordinated image productsCoordinated image products

ProductsProducts

The various features of productsproducts and the different messages they convey take take into accountinto account:

stakeholders

the different phases included in the project

progressive activation of services

Participation at fairsand important eventsParticipation at fairsand important events

Participation at fairsand important eventsParticipation at fairsand important events

Launch event

International Workshop

Closing event

Attendance at leading fairs and sector exhibitions

Mass communication campaignand external communicationMass communication campaignand external communication

Mass communication campaign

and external communication

Mass communication campaign

and external communication

Work in progress…Work in progress…

Communication campaign through tv commercials

Communication campaign through radio commercials

Press campaign

Magazine

Constant media relations and press office activities

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Communication and trainingmarketing services of the LASCommunication and trainingmarketing services of the LAS

Corporate ImageCorporate Image WEB Communication WEB Communication

Marketing ImageMarketing Image Internal ImageInternal Image

Mass Campaign Web Internal Communication

Integrated CommunicationIntegrated Communication

Learning Assistance

Service

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Learning Assistance ServicePlan, develop and implement communication and training marketing services for users interested into the Permanent Learning Service

Provide on-line assistance, on both technical and learning issues, since the guidance step on individual learning solutions up to the step of service exploitation, collaborative learning and conclusion of the on-line experience

Promote and animate on-line practical communities, i.e. network of professional communities

Tasks of the LASTasks of the LASTasks of the LASTasks of the LAS

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Communication activitiesFoster the use of ICT as the tool most suitable to implement life-long learning policiesPromote confidence attitude towards on-line learning methodologies/toolsMotivate the final users and professional context by high-lighting the value of a dedicated and high-quality offerMake aware of the value of learning as a sort of investment to enhhance one own’s professionality, skills and relationsPromote the Permanent Learning Service on-line as a service assisted, dedicated, personalised, public and freeImprove the value of access and use ease

Goals andGoals and strategiesstrategiesGoals andGoals and strategiesstrategies

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Communication target is represented by the practitioners of public and private

bodies within the

Target - 1Target - 1Target - 1Target - 1

Integrated system of training-education-labour

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Target - 2Target - 2Target - 2Target - 2

Learning agencies and schoolsTraining and educational practitionersLocal BodiesPractitioners of the employment services and local networksEnterprisesHR involved into training processes

Dealing with the following sectors orareas of supplychain (envisaged by law)

Accreditation and

certification

Compulsory

education

Continuing training

Life-long learning

Employment services

Post-university

degree and higher

education

Dealing with the following sectors orareas of supplychain (envisaged by law)

Accreditation and

certification

Compulsory

education

Continuing training

Life-long learning

Employment services

Post-university

degree and higher

education

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Communication toolsCommunication tools

E-Newsletter Electronic forwarding of a standardised newsletter to usersusers, istitutionsistitutions, organisationsorganisations and notewithstanding leadersnotewithstanding leaders

Web Promotion Announcements inserted into news groupnews group; on-line events spread among practical communities

Portal – public section Support to web-designweb-design and contents writingcontents writing

Fairs and exhibitions Experts part-taking seminarsseminars; support to the organisation secretary; distribution of information and promotionalinformation and promotional documentationdocumentation among hosting stands; dedicated meetingsdedicated meetings for presentations and simulations

Printed documentation

Production (planning, writing and printing activities) and distribution of brochuresbrochures, leafletleaflet and pamphletspamphlets

Media relations Press officePress office and media relations ( technical staff SPF-LAS)

Video Implementation of videos in formats of 15”, 30” and 60” for screen and web. Video-projection during fairs andfairs and exhibitionsexhibitions, presentations of conferencesconferences, seminarsseminars and institutional meetings

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The communication stylestyle is informative, clear and authoritative

The languagelanguage adopts the second person singular to foster thesense of belonging to a community and the Italian third personsingular for the bi-directional channels as a form of professionalregard

Personalised communication according to different ranges ofusers is made possible by the Customer RelationshipCustomer RelationshipManagementManagement (CRM)(CRM)

Communicative choiceCommunicative choice

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MarketingMarketing tools - 1tools - 1

The CRM ““Customer Relationship ManagementCustomer Relationship Management ” ” is:

a marketing instrumentmarketing instrument oriented to one-to-one relation

a methodologymethodology to rule and share knowledge and relations with users

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Marketing tools - 2Marketing tools - 2

Tool Action Activity

Customer Relationship Management

Creation of Profiles and users consolidation

Create a single structured and integrated data base to carry out a census of possible users (contacted people) and real users (subscribed into courses)

Make the segmentation of users through the marketing chain

Create the users profiles with the support of web

questionnaires, e-learning platform and the project partners

Understand and build Support, plan and implement effective communication and

marketing campaigns

Automatize the communication customisation with bi-directional channels, for instance through direct-mailing

Make added value Import, process and file the data on users under training

Implement monitoring reports on use states

Quota management Produce statistical data on the state of the art of the activities