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1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ...

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1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency
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Page 1: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

1

Divide and ConquerYour User Base

GOVIS – 20 June 2011

Craig SoutarChief Information OfficerNZ Transport Agency

Page 2: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 2

Our User Base – 4 simple segmentsM

ob

ilit

y R

eq

uir

em

en

ts

Application Complexity HigherLower

Hig

her

Low

er

Power Users- Line of Business Applications

(200 Desktops)

General Users- Standard Productivity tools

(800 Desktops)

Special Users- Specialist mobile roles

(200 Laptops)

Defacto Users- Sometimes need to be

mobile, so I need a laptop!

(400 Laptops)

Page 3: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 3

The Opportunity

• Our Users (the customers of IS) are demanding better technology experiences

• Our Stakeholders are demanding improved services to citizens / customers

• Our Business needs better value for money services

• We believe most of these 400 Users don’t have to be served by traditional devices or services . . .

• and we had to prove it ... so was born the NZTA iPad Proof of Concept project (Aug to Nov 2010)

Page 4: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 4

iPad Proof of Concept Project - Scope

# User Profile Description

1 Challenged with the current technical complexity – laptop is “overkill”

2 Very mobile user who currently uses a laptop and 3G data card.

3 Dissatisfied user / customer where work technology is ‘yesterday’’

4 A user / customer who needs information NOW

5 A very technical-savvy user / customer who needs everything

6 Bring our own iPad and connect to business apps

Page 5: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 5

iPad PoC Project – end user perspective

View / annotate anything

View / edit any Office doc

Record any meeting

Connect to approved NZTA systems

Exchange Integration for

Calendar

Exchange Integration for

Email

Page 6: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 6

iPad PoC Project – User Stories

Liz – Group Manager People and Capability

Before

• Used a laptop and never seemed to work efficiently – took average 5 mins to log on

• Wouldn’t take overseas as connections didn’t work well

• Laptop heavy and extra bag required

Now

• Instant on - Can use time productively

• Flexible time, can read document any time

• Using overseas – purchased a local sim which was cheap to buy and could email while travelling etc

• When working with Board Chair or staff can make changes to documents and send back

• Good work/life balance

• Not giving it back!

Page 7: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 7

iPad PoC Project – User Stories

Colin – Group Manager Highways & Network Operations

Before

• Used a desktop computer

• and had a laptop for mobile needs

Now

• All conversations are now recorded on the iPad and can follow them up and email them to staff

• Can keep working while on the move

• Now can be faster, focused and more efficient

• Does not have a desktop computer, everything is done in the iPad

• All reading documentation is stored at easy reach and saves time

Page 8: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 8

iPad PoC Project – User Stories

Ian – Acting State Highway Manager Dunedin

Before

• When out of the office only responded to emails if had 30mins spare.

• Taking out a laptop to reply to emails would take to long when travelling/out of the office. Battery life wasn’t long enough when on the go

• Took notes by hand and found it hard to locate notes taken

• Printed off reference material to take home and read, which was usually a lot!

Now

• Access to emails instantly

• Installed a task/to-do App, which allows me to keep easily set tasks

• Take notes on the iPad and file the notes using an App and can search for notes easily. Can also send someone the notes of any meeting at any time

• Have frequently used the iPad as a pass around a visual in a meeting with great effect

• All reference and reading material now on the iPad (not in folders or boxes anymore)

• Spends more time on higher value work.

Page 9: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 9

iPad PoC Project – further perspective

• NZTA Confidential Information is segmented off away from the Mobility devices

• We accept there are risks (now & future) with “MEbility” – a pragmatic approach

• Virtually no IS support needed to User post set up

• Pilot grew from 7 to 12 to 40 (scope creep we didn’t mind)

• Included was an external deployment to Environmental Protection Authority

• Significant inter agency interest – had over 20 visits / enquiries

• Potentially no need for Mobile Device users to have MS Licensing in the future

Page 10: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 10

iPad PoC Project – Lessons Learnt

• Starting even when you don’t have all the answers or unified support

• Stopping Mobility initiatives is a hard thing to do

• Great for marketing IS - creating relationships and smoothing issues

• Great for developing meaning and substance around an innovation culture

• There is payback e.g. $30 application suite vs over $1,000 if Windows based

• Most User Profiles satisfied – very technical savvy / power user – unlikely to be

• The biggest surprise – low support need (4 Calls in 4 months)

Page 11: 1 Divide and Conquer Your User Base GOVIS – 20 June 2011 Craig Soutar Chief Information Officer NZ Transport Agency.

Page 11

Mobility Strategy – what next

• Further 40 iPads being rolled out (in addition to 40 already in production)

• Pilot of Mobile Device Management platform (in the cloud) by July 2011

• Board Member iPad rollout from July 2011

• Wireless to be implemented into 2 CBD (AKL / WLG) buildings from August 2011

• Open to investigating / evaluating other Mobility Devices (Android / Windows)

• Next large scale Mobility steps, dependent on G2012 negotiations

• Finalising what User segment to conquer next ...


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