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EWMD Project „WomenONBoard“

TopicsTopics

1.1. Objectives of the ProjectObjectives of the Project

2.2. Project OrganisationProject Organisation

3.3. Project PlanProject Plan

4.4. Status on Work PackagesStatus on Work Packages

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1. Objectives of the project – business case

Women are still playing a minor role in filling of top positions in Women are still playing a minor role in filling of top positions in management and board of companies – despite management and board of companies – despite

• The contribution of The contribution of men and womenmen and women based on their economic based on their economic and social education, competence and experience for companies and social education, competence and experience for companies and organisations has – per se – an added value. and organisations has – per se – an added value.

• The demand has increased to assign more The demand has increased to assign more qualified and qualified and performance oriented peopleperformance oriented people to the supervisory body to the supervisory body

• A coherence between gender diversity on executive level and the A coherence between gender diversity on executive level and the economic successeconomic success of companies is obvious of companies is obvious

• Due to the demographic development, organisations will and Due to the demographic development, organisations will and must must enhance their attractiveness for womenenhance their attractiveness for women with their with their steadily increasing qualification steadily increasing qualification

• Companies still ignore the fact that women are the Companies still ignore the fact that women are the decision decision makers for consumer productsmakers for consumer products or household investments or household investments

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1. Objectives of the project

• To leverage experience, best practices and successful To leverage experience, best practices and successful “women on board” projects in Nordic countries & UK for “women on board” projects in Nordic countries & UK for Germany, Switzerland, Austria. Germany, Switzerland, Austria.

• Initiative for Initiative for – pushing women to executive positions and pushing women to executive positions and

– makingmaking companies and the society aware of the mixed companies and the society aware of the mixed leadership potentialleadership potential

The evolution of authority

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1. Objectives of the project – Work Packages

WP 1: StatisticsWP 1: Statistics– Women on Board and Executive level in the top 100 companies in Women on Board and Executive level in the top 100 companies in

Germany, 50 companies in Switzerland and Austria. Germany, 50 companies in Switzerland and Austria. – Press release on “Women on Board census” Press release on “Women on Board census”

WP 2: WP 2: Best practices (key success factors & barriers)Best practices (key success factors & barriers) – To collecting kTo collecting key success factors and barriers for women on board ey success factors and barriers for women on board

and executive leveland executive level– To verify these results with selective interviews (8-10).To verify these results with selective interviews (8-10).

WP 3: WP 3: Contact Program and Award ConceptContact Program and Award Concept – To increase transparency for the nomination process for members To increase transparency for the nomination process for members

on Boards by collecting nomination criteria. on Boards by collecting nomination criteria. – To raise awareness of companies and nominations committees to To raise awareness of companies and nominations committees to

nominate women for exec positions (contact program with an award nominate women for exec positions (contact program with an award for companies making progress in nominating women on Board).for companies making progress in nominating women on Board).

WP 4: Qualification programWP 4: Qualification program – To develop a qualification program for women for board position (lTo develop a qualification program for women for board position (l ist ist

of qualification standards, training / mentoring concept)of qualification standards, training / mentoring concept)

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2. Project OrganisationP

roje

ct T

eam

Project Steering Board

Advisory Board

Project schedule,payment flow

Review work packages,recommendations

Advice to project content,

Interview representatives

Controlling BoardDoris Upton JeckleDoris SubeitBianka Lichtenberger

Claudia SchmitzAnke DomscheitChristine RaemyUrsula BöhleEWMD PR Reps

recommended

Overall responsibility: Gabriele Hantschel,Project Manager: Carola Eck-PhillipResearch: University Cologne, Helga Stödter FoundationAdministration and additional support: Helga Stödter Foundation

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3. Project Plan

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Work Package 1: Press releases (2008)

Women on....Women on.... Exec BoardExec Board Advisory BoardAdvisory BoardGermany: Germany: 1,3% 1,3% 9.6%9.6%Austria: Austria: 2,3% 2,3% 8,4%8,4%Switzerland:Switzerland: 3,7% 3,7% 7,6%7,6%

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Work Package 2: Best practices (key success factors & barriers)

• Consolidate findings of international studies (last 3 years)Consolidate findings of international studies (last 3 years)• Interviews with selected influencing women (8 - 10) to verify Interviews with selected influencing women (8 - 10) to verify

success factors and barrierssuccess factors and barriers

++ Extension of project scopeExtension of project scope:: Interviews and collected questionnaires of women on Board Interviews and collected questionnaires of women on Board in Management of WP 1 in Management of WP 1 (sent out beginning of June):(sent out beginning of June):

– 39 letters in Germany 39 letters in Germany – 35 letters in Austria 35 letters in Austria – 17 letters in Switzerland17 letters in Switzerland

First Feedback within two weeks – which is excellent:First Feedback within two weeks – which is excellent:– Bertelsmann AG: letter of Brigitte Mohn with suggestion to Bertelsmann AG: letter of Brigitte Mohn with suggestion to

interview the HR director of Bertelmanninterview the HR director of Bertelmann– Nestlè: telephone interview with Elke StrathmannNestlè: telephone interview with Elke Strathmann– TUI: completed questionnaire backTUI: completed questionnaire back– Freudenberg & Co: personal interviewFreudenberg & Co: personal interview– Three cancellationsThree cancellations

Corporate Members: interviews with women who are Board Corporate Members: interviews with women who are Board Members or are working closely with them. Contact should Members or are working closely with them. Contact should be established through CM contact personbe established through CM contact person