PowerPoint Presentation

Connect Beyond the Network

Extreme Networks: OneFabric Control Center (NetSight with NAC) for unified management, visibility and control. Even beyond the network - a broad range of third party IT tools (MDM, Firewalls, UC, web filtering, etc) are integrated to provide an intelligent combined overview as well as more intelligent dynamic policies based on the context of the entire IT spectrum.

Cisco has confused customers and gotten stark criticism even from Gartner for their constantly changing and confusing series of Prime products and updates, combined with the wireless tools (NCS/WCS) required, plus the ever complex ISE required for any kind of intelligent BYOD. Plus, any BYOD management value requires ISE Advanced which is both complex and extremely expensive (annual recurring subscription). Even the Meraki solution which promised everything in the cloud now is integrated and requires Cisco ISE for solving BYOD problems.

Is the network both future proof AND backwards compatible? Can my network grow and adapt as my business changes while protecting legacy investments? Extremes Summit series switches can not only stack but they can stack across models. When a new model is released, customers can add it to their current/older stack to leverage new features while still retaining older investments. The Summit X460-G2 also comes with an optional 40 Gigabit Ethernet uplink module so the option for 40 GbE uplinks is available in the future if not needed immediately.

Extreme is the most committed to approaching mobility from an end-to-end perspective that focuses on simplifying the entire deployment and management of network policies and enables future growth from not just performancebut also power and future-proof needs. Regarding PoE, while Extreme Networks is one of the few suppliers whose 802.11ac wave 1 access points do not require the newer PoE+ to operate at full performance, other vendors do and this will be increasingly the case the next generation of access points deploying 802.11ac wave 2 so the Summit X460 is loaded with up to 1668 Watts of PoE+ power. The Summit X460 has the performance, power requirements, and unmatched flexibility for future growth (see cell above about platform independent stacking) to ensure networks support not only the mobility needs of today but also tomorrow.

Ciscos Catalyst stacks require that all models match within a stack. This means that customers that grow with Cisco must replace and start their fixed switch stacks from scratch each time a new model comes out, forcing the customer to ultimately buy more and not protect current or older investments. Also none of the Catalyst 3000 series have the option for 40 GbE uplinks.

110/11/2016Jeff Greens Point-of-View Pitchjgreen@extremenetworks.comSlide

Why Extreme?

An experience is a personal and emotional event we remember. Every experience is established based upon pre-determined expectations we conceive and create in our minds. Its personal, and therefore, remains a moving and evolving target in every scenario. When our experience concludes and the moment has passed, the outcome remains in our memory. The network plays a critical role in establishing a consistent and high quality user experience. The network must provide more than basic connectivity; it must transform to become a strategic business asset. Similar to a television, radio or telephone, we expect technology to just work and deliver a great experience. For instance, if the network or technology does not allow us to share our experience socially, we are left with a negative perception; the expectation for what constitutes a great experience is different for each person. It is up to IT to keep up and deliver excellent experiences.

The Mobile and Application Economies

A few years ago, we were in the midst of an exploding Mobile Economy. Consumerization of IT drove a new wave of devices into our hands and into our hearts. At that time, IT was challenged to provision and control company-owned devices within the managed network. The Mobile Economy quickly escalated into bring your own device (BYOD) where user demand forced IT to accept a more complicated form of user and device provisioning. Centralized management systems and network access control (NAC) evolved to control these devices in the workplace while mobile device management (MDM) systems were born to provide control of these devices when away from the company-managed network.

The growth in the Mobile Economy has continued. Per IDC, in 2013, about one billion new smartphones were sold, outpacing the number of feature phones sold for the first time in history. This trend is only expected to continue. As BYOD and device provisioning matured, a new inflection point was established based on adoption, i.e., the Application Economy was born. With 102 billion application downloads in 2013 per Gartner, todays Application Economy allows users to do almost anything while sharing and collaborating via various social networks. Ultimately we want to share our experiences wherever we go, and this is driven by our mobility and the applications running on our devices.

210/11/2016Jeff Greens Point-of-View Pitchjgreen@extremenetworks.comSlide

Deliver Better OutcomesInitiativesSecure the infrastructure Move to the cloud Use big data and analytics

OutcomesGet customers to buy moreAttract the best partners Please shareholders

How can Extreme deliver better business outcomes?

Youre looking to develop and run a reliable, high performing network to support your companys business goals. But the demands on your network are rapidly increasing as new technologies are being introduced, and users have higher-than-ever expectations for their network experience. Extreme will flatten and simplify the network - Legacy networks unsuitable going forward they are too complex.Avoid legacy complexity support Converged infrastructurepackages multiple information technology components into a single, optimized solution. Server terminology is in need of revisions as data centers evolve from silos and isolated hosts to fabric infrastructures, integrated and converged infrastructures. To complicate this further, your network is overtaxed by the proliferation of all kinds of devices and applicationsthe digital onslaught. You have many devices that are connecting to your network at the wired and wireless edge and those devices are accessing both enterprise and consumer applications in the cloud and in the data center. Reduce complexity end manual configuration. Virtualization means to create a virtual version of a device or resource. Virtualized networking software enables: Resource management, Isolation & Security.Introduce scale with an enabling Fabric - fabrics that enable greater availability and scalability to move away from component-level technology innovation, such as processors, and more toward system. Simple, fast, and reliable has become the minimum user expectation, and if youre not able to deliver that experience for them anywhere anytime, it becomes ITs fault.

You need to take a new approach. To position your network as a strategic business asset, you need to streamline your day-to-day management, and unify your network into a single, consolidated system that reduces maintenance and easily interoperates with third-party technologies. Finally, you need visibility into the full context of your network traffic to inform both tactical and strategic decisions with real-time data and application analytics without degrading network performance. Rather than ripping and replacing your current infrastructure every couple of years, you need to be able to adapt, automate and strategically add to your network to make the most of the investments youve already made. Despite this exponential growth, users still expect a high quality experience

3Jeff Greens Point-of-View Pitchjgreen@extremenetworks.comSlide

Disrupt and Innovatederail Cisco gravy train

My Moto for 2010 is to Disrupt and Innovate to derail Cisco gravy train Many people look at Ethernet Switching as just a key sustaining technology. Extreme technology will help organizations to make measurable improvements in what they are doing. While many customers require only gradual change and pretty much retain the status quo of their network operation. In comparison, Extreme can interrupt the normal sustaining technology buying decision by changing the game and delivering a new level of network design, value and simplicity. Simplicity might be the most important factor driving a customer to deploy Extreme technology. To Disrupt Status Quo, Extreme ,the new network agitator , can bring disorder by becoming a credible value based alternative to HP and Cisco! Through Innovation, Extreme can interrupt the normal default decision to a purchase HP or Cisco by changing the game and delivering a new level of simplicity.

To win against Cisco we must do both! Bring new value and change the game.

To start what does it mean to Disrupt a market. Looking for Definition? Function: transitive verb Etymology: Latin disrupts, past participle of disrumpere, from dis- + rumpere : to break apart to throw into disorder