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Faith Based Marketing Capabilities 2011

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Our Background

SingleSource Consulting Inc.Holding Company

A multi-disciplined, marketing and advertising services company specializing in the

development of successful innovative techniques that turn global consumer demand

into measurable sales activation.

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“We strive to treat your business like it’s our business. Strategic thinking is at the core of

everything we do, and we are focused on driving measurable results for our clients. We’re also committed to bringing superior

service back to the marketing services sector.”

Gwendolyn SingletaryPresident/CEO

• A lifestyle marketing and promotional engagement firm specializing in:

– Branding– Integration– Lifestyle & Events

Marketing– Faith-based Marketing– Celebrity Brand

Management

Who We Are

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What We DoAccount

ManagementInteractive

Services

Media Services

Celebrity Brand Management

Lifestyle & Events

MarketingPublic Relations

Faith-based Marketing

Brand Integration

Strategic Planning/Consumer Research

Creative Services

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Our Approach…The E Principle™

Engage the consumer with a relevant

Experience that will create a lasting impression via

Entertainment and Educate to Extend the interaction,

Enhance the brand and

Expand market share.

Given the current business environment we understand the importance of acquisition and retention programming that enhances brand/customer dialogues while ensuring a sizeable return on investment is achieved...more streamlined work...less marketing fluff!

The Way We Do It

ROI

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Our Model for Faith-based Marketing

We conduct research and profile the audience to garner segmentation statistics that determine the best vehicles to use to reach them

We secure this niche business opportunity using a fail-proof strategic approach:

• Take full advantage of marketing programs that establish a mutually beneficial relationship and trust with this segment

• Exhibit working knowledge of church systems: culture, infrastructure, protocol

• Develop programs that are broad enough and sustainable: Networks vs. One Church

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Leverage the Right Faith-based Contacts

Jeff “Jazzy" Jordan Sr. VP, GM, + Gospel

Music Industry

James RobinsonPresident, Light Records

Founder GospelFlava.com

Don JacksonCentral City Production/CEO

Founder of the Stellar & Trumpet Awards

Event Production

Melanie FewPresident

Results, Inc.Super Bowl Gospel Celebration

Bishop Albert Jamison, Sr.Chairman, Board of Directors

Gospel Music Workshop of America, Inc.

Tyler Perry Writer, Producer

Bobby JonesTV host

“Bobby Jones Gospel Hour”

TV/ Radio Personalities

Demetrus StewartPresident

PureSprings Gospel

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Media Leaders

Jimmy Stewart Charisma Magazine

Paul Crouch President, TBN

Mike Chandler President

Urban Choice Media

Leverage the Right Faith-based Contacts...

Lisa CollinsPublisher/Editor

L.A. Focus Newspaper

Shelia BelleOwner

The Belle Report

Elroy SmithSVP Programming

Gospel/InspirationalRadio One

Veda BrownFounder

Black Gospel PromoMelanie Clark

Co-Founder/CEOGospelflava.com

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Clients

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• Increase intent to purchase among target via How Sweet the Sound (HSTS) family-friendly program that aligns with the key pillars of the culture: Music, Community, Church. Increase (HSTS) registration and ticket sales/expand brand affinity

Our Strategy

The Results

• In 2011 increased choir registration within 3 months vs. 6 month total registration period in 2010

• In 2011 50% of registrations were from returning choirs vs 23% in 2010• Grassroots activations drove ticket sales messaging at all events/programs contributing

to the significant increase in sales in 2010 --7 markets sold out in 2010 • 180 local grassroots events conducted• Achieved $14MM value with over 400MM impressions through local and national media

efforts

Client Challenge

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Urbanforce Created HSTS Extension Programs

2010 HSTS National Grassroots Events 2010 Community Arts: the Mural Program

2011 HSTS/Stellar’s Choir Boot Camp 2011 One Love Cruise

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Increase viewership and create a turn-key application to grow database by demonstrating NBC’s commitment to issues among targeted communities

• Utilized roundtable discussions that addressed issues that were appealing, relevant and empowering to the AA community and invited prominent AA pastors that would draw a significant audience base to NBC --showcasing their significant relationship and support

• Created content “tool kits” that would be used by small churches, community organizations and individuals in action in their local communities

Our Strategy

Client Challenge

The Results

• Client viewership goals exceeded with 2.5 million impressions during the series

• The online series created for MSNBC.com was measured as successful with database growth

• ROI goals achieved with media coverage: Jet magazine, Times Square, NBC “Positively Black”

• Grew AA brand affinity over the course of the roundtable initiative and beyond

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Participants

Bishop C. Blake Bishop T.D. Jakes Bishop A.R.

BernardPastor John

BordersBishop Sedgwick

Daniels

Pastor /leader of the Holy Redeemer COGIC and Educational Complex. He also holds the office of Bishop, Wisconsin First Jurisdiction, with more than 90 churches, and continues to provide innovative ministries that address contemporary issues.

Serves as Presiding Bishop of the 7-million member COGIC. He is also the Jurisdictional Prelate of the First Jurisdictional Southern California, comprised of more than 250 churches.

Pastor of the Potter House in Dallas,Texas with over 30,000 members. In addition, he is a best-selling author, movie producer and television personality. He is seen weekly on TBN, Daystar, BET and The Word Network.

In addition to his duties as Sr. Pastor of the 30,000-member Christian Cultural Center (CCC), Bernard is also the President of the Council of Churches of the City of NY, representing 1.5 million Protestants, Anglicans and Orthodox Christians.

Pastor of the Morning Star Baptist Church in Boston, Mass. He founded the Institute for Christian Living and co-authored The Ten Point Strategy, galvanizing the religious community to lead a pastor-run revolution to stop teen violence.

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Media Coverage

Times Square Jumbotron

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Client Challenge

Our Strategy

The Results

Launch and drive brand awareness for the “The Light at Brookhaven”, a Christian-based community established to increase affordable homeownership within an exclusive, amenity-filled community

• Highlighted and built campaign launch around financial empowerment theme by leveraging spokesperson’s foundation to provide down-payment assistance in the form of grants— at absolutely no cost to qualified buyers.

• Conducted a Grand Opening Celebration– Building tours– Sales staff on-site to answer questions and facilitate

purchase– Food and family fun– Entertainment

• Dinner with Pastors and other community leaders

• Full media schedule• Production of TV, radio and print creative• Press conference• Two concerts at local churches as

awareness builders

130 Home Applications60 Approved Applicants2.5 Million Impressions

CeCe Winans, Spokesperson

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“The LIGHT” Media Coverage

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Thank You

For more information please contact:

Urbanforce™ Inc.

247 West 35th Street – 11th Floor

New York, NY 10001

212.564.9173

Attn: Gwendolyn Singletary

info@urbanforce.biz

www.urbanforce.biz