Date post: | 19-Jun-2015 |
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Technology |
Upload: | theplatform |
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One File. One URL. Thousands of Screens.
© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc
Introduction: One Easy End-to-End Solution
Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.
© 2014 thePlatform for Media, Inc 3 © 2014 thePlatform for Media, Inc
Introduction: One Easy End-to-End Solution
This has created an enormous opportunity for media companies to expand their reach and increase content consumption, but has also created a very challenging expectation to meet.
© 2014 thePlatform for Media, Inc 4 © 2014 thePlatform for Media, Inc
Introduction: One Easy End-to-End Solution
Consumers expect their device-of-choice to be able to playback whatever premium video they want to watch. This is easier said than done, because many of the popular devices used by consumers do not support the same formatting standards.
© 2014 thePlatform for Media, Inc 5 © 2014 thePlatform for Media, Inc
Introduction: One Easy End-to-End Solution
Over time, the workflows of media companies have had to become increasingly complex in order to address these competing standards.
© 2014 thePlatform for Media, Inc 6 © 2014 thePlatform for Media, Inc
Introduction: One Easy End-to-End Solution
thePlatform’s 1 File, 1 URL solution greatly reduces the complexity of multi-device content delivery in two ways:
Part one in a two part tutorial, this presentation will show you how mpx provides benefit #1.
1. Simplifies workflow 2. One URL for your most popular devices
© 2014 thePlatform for Media, Inc 7 © 2014 thePlatform for Media, Inc
Simplified Workflow Before thePlatform’s 1 File, 1 URL solution, publishing a video to one type of device or browser required a complicated workflow that began with a media company first reviewing the different video format presets in their encoder.
Android Phone (Flash)
Android Tablet (Flash)
Flash High
Flash Mid Flash Standard
iPad Video iPhone Video
MP4 HD
Flash 720p
iPad Mini Video
Flash 1080p
© 2014 thePlatform for Media, Inc 8 © 2014 thePlatform for Media, Inc
Simplified Workflow If the right format for the right device was not present, the media company had to spend a lot of extra time building a new preset.
© 2014 thePlatform for Media, Inc 9 © 2014 thePlatform for Media, Inc
Simplified Workflow Then the media company had to make sure the right video files were sent to the right device, and that the files were processed into the right package for optimal playback (e.g. bitrate, dimensions, frame rate, etc.).
kbps 4:3 16:9
320 x 240 640 x 480 768 x 432 1280 x 720
25p 24p 30p
© 2014 thePlatform for Media, Inc 10 © 2014 thePlatform for Media, Inc
Simplified Workflow This tedious workflow had to be repeated many times over if a media company wanted to publish to multiple screens.
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Simplified Workflow Now, all a media company needs to do is hit the “Publish” button in the mpx Console. The 1 File, 1 URL solution leverages best-in-class transcoding from Elemental to automatically create the optimal files for the most popular devices.
© 2014 thePlatform for Media, Inc 12 © 2014 thePlatform for Media, Inc
Simplified Workflow The following are a few of the many ways that 1 File, 1 URL simplifies workflow: • Persistent URLs allow you to add or remove files to
your media without disturbing the URLs or playback. • Reach your target devices with support for HLS, HDS,
MPEG-Dash, MPEG4, and Smooth Streaming. Automatic transitions to progressive media for devices without HLS support.
• 1 File, 1 URL has the versatility to work with the mpx Accelerate transcoding service, your transcoding farm, dynamic packaging CDN services, or a combination of these.
© 2014 thePlatform for Media, Inc 13 © 2014 thePlatform for Media, Inc
Learn More
One File. One URL. Thousands of Screens.
If you are interested in learning more about our 1 File, 1 URL solution, we invite you to read our solution brief:
Download Solu+on Brief
© 2014 thePlatform for Media, Inc 14 © 2014 thePlatform for Media, Inc
About thePlatform In addition to our 1 File 1 URL solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us:
Toll Free: 1 (877) 436-7940
© 2014 thePlatform for Media, Inc 15 © 2014 thePlatform for Media, Inc
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§ Chat with the video community.
§ See other video management and publishing tutorials on our Slidshare Profile.