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Hasan RizviSenior Vice PresidentFusion Middleware Development

Customer Challenges

Process Optimization

Unified Intelligence

Operational Efficiency

Enterprise 2.0

Security and Risk Management

Complete

Open

Integrated

Oracle Product Strategy

• Fundamental Principles• Complete and integrated family of best-of-breed

products• Hot-pluggable architecture

• Infrastructure for Agile & Intelligent Business Applications

• Optimized for Modern DataCenter Architectures

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Oracle Fusion MiddlewareProduct Strategy

Oracle Fusion MiddlewareComplete/Best-of-Breed, Hot-pluggable, Integrated

Oracle Fusion Middleware

• Aggressively Growing Market Share• #1 and fastest growing revenue• #1 and fastest growing customer base

• Continued Investment and Focus Going Forward• Significant business for Oracle• Unifying platform for Oracle

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I N T R O D U C I N GI N T R O D U C I N G

The Foundation for InnovationThe Foundation for Innovation

• Flexibility and Agility• Declarative design• Automation

• Analytics Driven• Sophisticated analysis across large volumes of data• Available in-context to operational workflows

• End-User Empowerment• Self-service/Pervasive access• Collaborative environment

Oracle Fusion Middleware 11gR1Designed to solve Important Business Requirements

• Systems Capabilities• Multi-core processors• Very large memories

• Data Center Architecture• Consolidation• Virtualization

• Services-based Delivery• ‘Cloud’• Software/Platform as a service

Oracle Fusion Middleware 11gR1Designed to exploit Technology Trends

1. Continue to Deliver on Core Product Strategy• Complete, Integrated, Best-of-Breed, Hot-Pluggable

2. Market Leading Products and Rapid Innovation• Significant new functionality in every area continuing Oracle’s

technical leadership in Middleware

3. BEA Product Integration Milestone• As laid out in July 08 11gR1 delivers on the BEA integrations

Release 11gR1 Key Themes Across All Product Areas

4. Major Emphasis on Ease-of-Upgrade from 10g• Automated tools to upgrade, including from OC4J to WLS

5. Continue Delivering Value to Oracle Applications Customers• Rapid Certification with Horizontal and Vertical Applications• Foundation for Fusion Applications

6. No Major Pricing or Packaging Changes• Continue to deliver suites for each product family

Release 11gR1 Key Themes Across All Product Areas

Oracle Fusion Middleware 11gR1

• More Complete, More Integrated, More Hot pluggable

• New Innovations and Capabilities Across All Areas

• Ready for Adoption Today• Battle tested by customers, Fusion Applications• Partner eco-system ready

Development Tools

• Declarative Development• Speed with protection from underlying technology/changes

•Heterogeneous Rich Client Rendering• AJAX, Flash, Portlet content integrated in the same

page

• Single Integrated Design Time• Customers spending less time and money as 60% of the IDE

remains constant

Application Grid

• Innovation at the Foundation• Improve utilization, performance, reduced human capital• Leveraged by customer and Oracle solutions

• Proven to Outperform the Competition• Reliability, Availability, Scalability, Performance, Management

SOA and BPM

• Integrated SOA Environment• Unified SCA design and runtime – significant reduction in

development and management cost• Best-of-breed and unified adapters, service bus,

orchestration• Across human, systems and document centric processes

• Dynamic and Adaptive • Declarative model makes it easy to react to change• Built-in business process intelligence

Web Center

• Convergence • All content and services - Composites, Portals, Web-sites• Pervasive across all channels

• Personal/Group Spaces and Social Networking• In-context of business

• Incremental Adoption• Leverage/extend/modernize existing assets

Identity Management and Security

• Most Integrated, Best-in-Class Suite• Access, Identity, Directory, Governance, Analytics

• Declarative Framework Available to Application Developers• Delivers on the next level of application centricity

Customer Input to Fusion MW 11gR1Sample Customer Examples

Oracle Fusion Middleware 11gR1

• More Complete, More Integrated, More Hot pluggable

• New Innovation and Capabilities Across All Areas

• Ready for Adoption Today• Battle tested by customers, Fusion Applications• Partner eco-system ready

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