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What if there was as much intentionality around culture as design?

Culture is a key driver of innovation & creativity

"What we can do is construct an environment that nurtures trusting and respectful relationships and unleashes everyone’s creativity.”

Ed Catmull, PresidentWalt Disney Animation Studios & Pixar Animation Studios

Designing an intentionalenvironment

Look within.

“Your ability to learn faster than your competition is your only sustainable competitive edge.”

Dr. Morgan GerardVP Chief Resident Anthropologist, Idea Couture

Competing Values Framework McKinsey’s Org Health Index Building Blocks of Design Studio Culture

Cameron GrayVice President, Engineering, Mindflash

Lynne WalderaFounder & CEO, InMomentum

Sarah NelsonPrinciple & Founder, Tapir & Tine

Today:Culture assessment + design a new practice.

“How did you become you?”Lynne Waldera

Founder and CEO, InMomentum

“Have an ideal dynamic in mind.”Cameron Gray

Vice President, Engineering, Mindflash

Cooper U values

1 Be people, first.

2 Make time for play.

3 Create work spaces that nurture.

4 Actively celebrate success.

5 Get curious about critique.

DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 143

DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 144

Activity1. List companies & environments you are inspired by. Think outside of your industry.

2. List specific attributes or practices.

“Culture is generated from ongoing contributions and discoveries from both studio owners and employees.”

David SherwinSuccess by Design

“Every time you add a person to the group, the dynamic changes.”

Sarah NelsonPrinciple & Founder, Tapir & Tine

“Social interactions are places where you can introduce and sustain change.”

Lynne WalderaFounder and CEO, InMomentum

Source: Debaird, Flickr

Source: Odonata98, Flickr

ActivityReflection: List three rituals or practices that your company or team is doing TODAY that embody the group’s values.

“Level the playing field.”Cameron Gray

Vice President, Engineering, Mindflash

Now YOU!

ActivityBrainstorm a new practice.

ActivityBrainstorm a new practice...that would get you fired.

ActivityNow, how do you bring that idea down to earth?

Environments happen.Make them intentional.

Thanks!Teresa Brazenteresa@cooper.comwww.Cooper.com

@TeresaBrazenwww.TeresaBrazen.com