1 Introduction

Contribution of small and medium-sized enterprises

How to expand and strengthen small and medium-sized enterprises

Why do we expand enterprise? The aspect to expand enterprises should be

compound

2 Scale

How big to expand an enterprise? The bigger, the better The critical point of scale Success experience always twists because

of enlargement We mustn’t be eager for quick success and i

mmediate gain Not to mention breaking objective limit and p

ursuing ‘indefinite large’ blindly.

3 Culture

Two ‘eye diseases’ Current epidemic disease of small and

medium-sized enterprises

3.1 Managers’ red eyes

Staff-based, popularized and socialized; the must to enterprises’ longevity

Common vision Communication, understanding and

harmonious relation between entrepreneurs and talents

Conceited managers envy talents Substitutive promotion

3.2 Enterprises’ myopia

Producing bureaucracy similar to government system

Difficult coordination between departments ‘Quick money’ hard to ensure ever-green Myopia in business might lead enterprises

into impasse dilemma Have to pay price for growing, but some

tuition is too costly to afford.

4 Control

Vying between shareholders Unexpected but frequently happened result One part leaves in a huff with his

investment, as makes the enterprise even smaller.

Codes of Corporation To share skin with tiger To profit, offer first

5 Strategy

One step retreat, two steps gains More haste, less speed Withdrew fist hits more strongly Winter might not be too long or too cold

6 Enterprises in owners’ eyes

What do owners regard enterprises as? Fact needs practitioners and thinkers of

each country to seek their own path of corporate governance.

6.1 Wife Doctrine

Even if the owner were made by steel, how many nails could be produced by him?

‘Wife Doctrine’ pays attention to control power the most.

Couldn’t really enter and compete in market Not to mention its grand expansion

blueprint.

6.2 Son Doctrine

‘Son Doctrine’ is a progress to ‘Wife Doctrine’

Not to let go the target too early Technology of occasion choosing is not sim

ple

6.3 Pig Doctrine

The most commercial & revolutionary Neglection of target enterprises’ own strateg

y orientation Sharpness of ‘Pig Doctrine’

7 Conclusions

A progressive course; impossible to accomplish in one action

‘Son Doctrine‘ surmounts ‘Wife Doctrine’ ‘Pig Doctrine’ is a concept we must face and

need to treat cautiously in the commercial society.

Conclusions

reasonable scale, harmonious culture,

peace talk of control and strategy in steps

From appearance The face of

enterprises’ expansion

From the essence The base of

enterprises’ expansion