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Introduction to Address ObjectAn affordable, effective address management solution

ANYTECH Corporation

June 28, 2007

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Presentation Points

• Mission/Vision of Melissa Data• Company Background• Current Challenges• Front-End/Back-End Address

Management• Address Object in Action• Development Process• Key Partnerships• Data Quality Management Team

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Melissa Data’s Vision/Mission

Our VisionTo be your partner in data quality

Our MissionMelissa Data is focused on being the best resource for address verification and data quality solutions. We utilize innovative tools combined with extensive experience to provide our customers with the right products and services to clean, verify, enhance and maintain high quality contact data.

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Who We Are

• Melissa Data was founded in 1985• Over 100 employees, consisting of programmers,

software developers, data specialists and technical support staff.

• Customers in a wide variety of industries, including:

- Direct Marketing/Mailing Operations- Government/Municipalities- Universities/Colleges- Insurance/Financial- Real Estate/Mortgage- Food/Retail- Automotive- Telecommunications

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Melissa Data Customers

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How Much Does Bad Data Cost You?

• Inaccurate and low quality data cost U.S. businesses over $600 billion annually.

• Data quality problems lead to a host of business pains:

– Lost profits– Impaired decision making/erroneous forecasts– Customer dissatisfaction– Increased fraud potential– Disjointed sales and marketing efforts

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Address Object: The Data Quality Solution

• Address Object provides a complete front-end and back-end address management solution.

• Integrates quickly and easily with almost any established or custom-built database program.

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Front-End Validation

Address Object validates any address against the latest USPS® address data file at the point of data entry.

Benefits:• Accurate Address Validation

Verifying addresses and entering into database in standardized format

• Improved Customer RelationsEnsuring bills, mail and shipments reach their destinations keeps customers happy

• Savings Shows immediate returns in reduced returned mail and undelivered shipments

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Front-end Validation at Point of Entry

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Back-End Cleansing

• Address Object also cleans, completes and verifies existing records in a database or list.

• Frequent address cleansing helps prevent data decay by keeping the address database correct and up to date.

Benefits:• Up-to-date addresses

Updates ZIP + 4® codes against USPS actual point of delivery databases• Postal discounts

CASS Certified™ for barcoding discounts• Easy deduplication

Format all records accurately and consistently to find duplicates easier

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Standardize

Validate

Update

Is Your Database on a Solid Foundation?

Standardize with CASS-Certified solution which provides ZIP + 4® codes.

Update with EWS to flag addresses not yet in the USPS database.

Validate with DPV™ and LACSLink™ data to ensure the address is truly deliverable.

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• CASS™ stands for Coding Accuracy Support System

• CASS provides a common measure to test the quality of address matching software

• CASS software is tested annually in these specific areas:

– ZIP + 4® coding (minimum passing score is 98%)– Delivery point coding (minimum passing score is 100%)– Carrier route coding (minimum passing score is 98%)– Five-digit coding (minimum passing score is 98%)

Standardizing Addresses

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Data Submitted Address Data Returned

CASS Certifying an Addresswith Address Object

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• DPV™

Improves mail deliverability by definitively confirming whether a particular address is deliverable via the USPS®

• LACSLink™ Corrects addresses changed by local communities due to 9-1-1 renumbering and other changes

– Address changes average 300k to 400k per year

• DPV and LACSLink are now included as part of the CASS process

Validating Addresses

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33741 Golden Lantern St Apt A

Dana Point, CA 92629-5377-992

Status Code = V

Suite Status = V

33741 Golden Lantern St

Dana Point, CA, 92629-5377-992

Status Code = V

Suite Status = M

Primary address DPV verified but Suite missing

Primary address and Suite verified

Delivery Point Validationwith Address Object

• Test case with missing suite

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Before LACS Conversion

• Automatically updates the address• LACS flags the change and LACSLink

updates

1845 Countryside Rd

Mytown, ST 35489-1254

LACSLinkIndicator = Y

RR 3 Box 458

Mytown, ST 35489-1254

After LACS

LACSLink Validationwith Address Object

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• Early Warning System (EWS) warns when addresses are missing from the USPS database and will be updated in the next release.

• Weekly updates• FTP Download

10601 Rhodenda Ave

Marlboro, MD, 20772-4713

Errorcode = W

10601 Rhodenda Ave

Marlboro, MD, 20772-4713

StatusCode = V

Early Warningwith Address Object

Current update Next update

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Address Object Add-ons

• Canadian Address ObjectVerify, correct and standardize Canadian addresses to SERP (Canada Post) requirements

• RBDIIdentify delivery type as residential or business prior to shipping

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Address ObjectCompatible Platforms

- Windows98, ME, NT, 2000, or XP

- LinuxSUSE Enterprise 8-9, Red Hat 7.2 or 8, or compatible enterprise versions (32/64 bit)

- Solaris7, 8, 9, 10. SPARC platform (32/64 bit)

- AIX5.2, 5.3. POWER, rs/6000, PPC (32/64 bit)

- HPUX11.11-11.23, PA-RISC, Itanium (32/64 bit)

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– Windows Platform COM ObjectAccess, ASP, C#, C++, Cold Fusion, Delphi, Javascript,

FoxPro, Oracle Forms, PERL, Progress, MSSQL Stored Procedures, Visual Basic, Visual Basic.Net, VB Script

– Windows Platform Standard DLLC, C++, Java, PHP

– Linux PlatformC, C++, Java, PHP, PERL

– Solaris PlatformC, C++, Java, PHP, PERL

Address ObjectSource Code

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Key Partnerships

The value Melissa Data brings to our customers extends beyond our data quality experience. Melissa Data has an extensive network of partners we work with to ensure our products evolve to meet ever-changing needs:

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Testimonials

“We wanted a web-based solution to check customer information in real time without the burden and expense associated with having to create and maintain our own database. The product is not only incredibly accurate, but our typical response time remains at one second or less.”

Scott Barstow, Chief Software Developer, Bandwidth.com

“I am really happy with what Melissa Data is doing with their tools. The product is easy to work with and the documentation is good. These are people you want to work with. They want to fulfill your every need.”

Ray Grauberger, Systems Engineer, New Summit Media

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Do You Have an Address Management Need?

Melissa Data is a cost-effective data quality solutions provider that can help you succeed.

• Web service and API solutions available• Unlimited technical and customer support• Sample source code available• 30-day money back guarantee

Download a free trial of Address Object today: http://www.melissadata.com/ao

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For more information please contact:

Bud Walker DQT Product ManagerPhone: 949-589-5200 x159Email: bud@melissadata.com

Rick Brusca Sales SpecialistPhone: 949-589-5200 x139Email: rick@melissadata.com