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Introductions
Nenad Petkovic
Business Development Manager, Eunet d.o.o.
European AppLogic Cloud service provider
Three critical phases: People, Planning, Phases
AppLogic rapid Cloud deployment
Our Cloud business & strategy
AppLogic’s business benefits
Our customers
Comparing service providers & the Enterprise
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2003 - 2008 2008 - 2009
Previous Steady State
Recession & Credit
Crisis
IT Budget
& Resource
s
New Normal
Business IT Demand
BOTTOM LINE: IT Needs a Game Changer
The same story about IT, do more with less.
Innovation starved by 50%-60% operations “tax” Brittle infrastructure Outdated monolithic provider model
Growing Alignment
Gap
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facilitating new Private Clouds
3 critical steps to bypassing those roadblocks:
People
Multi-disciplinary team
Do the AppLogic training
Use available external help
Ongoing knowledge transfer
Planning
Where do you need to be & when?
AppLogic & best design practices
Plan your workflows
Reporting on real-world benefits
Phases
Choose the right project
Rent for development
Move *then* build for Cloud
Hybrids & Cloudspace
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AppLogic rapid Cloud deployment
Hardware
Commodity serversSimple configurationRapidly procure & deploy
Compatibility
Catalog of templatesRapid efficiency savingsRapid app deployment
Mobility
Geographic freedomRe-use of appliancesCentralised admin & updates
1.Choose a template
2.Install your Application
3.Setup virtual infrastructure
template
branch
replicate
migrate
share
scale
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Our background & approach
AppLogic-based since 2008
Pan-European operations: UK & SEE
4 Cloud hosting sites: 2 in UK, 2 in SEE
BGP Level(3), Cogent & Telenor
20 employees engaged in ‘the Cloud’
MoM revenue growth of 10%
Not Amazon: different size & approach
Focused on the ‘Cloudscape’ not just Clouds
Public, Private, Enterprise, Service Providers
Scalability, Price, Efficiency are important now
Interoperability, Mobility, Evolution for tomorrow
AppLogic’s holistic approach to Cloud management 5
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Leg
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rnal
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What are we doing with AppLogic?
• Cloud Servers (VMs)
• Private Clouds
• Virtual Infrastructure
• Applications
• Auto-scaling streaming
• Public Cloud Storage
• Remote Private Clouds
• Applications & Control
• 24x7 support
• Cloud Assist
• Hybrid integration6
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Template & Services examples
• audio streaming • video streaming
• mailing server template
• Linux ili Windows Box
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Software
Hardware
Operating System
Web Server
Operating System
Database Server
Operating System
Layer 7 Code
Router Load Balancer ServersSAN
How do you achieve a revolution?
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How do you achieve a revolution?
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Perceived down-sides
Our benefits Customer benefits
License costs: 25% Increase in hardware utilisation:25%
Reduction in infrastructure costs: 40%Increased versatility
Skills acquisition costs
Increase in support revenues: 100%New revenue streams
On-demand supportBypassing roadblocksKnowledge transfer
Extra Sys/Network admin workload
Overall reduction: 20%Standardisation
Quicker responseLower charges
Commodity hardware limitations
Affects 5% of customersLower stock levels: 75%Increased lifespan: 35%
Freed from hardware investmentsMonthly contracts
Mobility leads to increased Churn
Net inflow increase: 15%Inter-host collaborationApp rental revenue
Less lock-inMobilityMulti-site integration
Business benefits from AppLogic
Loss of control Gain efficiency savings, oversight & accountability for deployed IT resources - more control, not less!
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Why we chose AppLogic
Our mission in 2008 was to get ahead of the crowd, to think beyond virtualisation and envisage the future Cloudscape.
Vision
More than virtualisation
Versatile: Providers, Enterprise, SMEs
CloudWare: the future of Cloud
Abstraction of the datacenter
Technology
Encapsulation of Apps & Infrastructure
Rapid development & deployment cycles
Out-of-the-box resilience
Multi-OS support
Budget
Low investment costs, incremental scaling
Commodity hardware
Immediate commercial benefits
New revenue opportunities
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Customer case study
Web server was connected to corporate RTS network;
Existing web server could not support such number of requests – about 60.000 and upon publishing hot news web server was mainly unavailable;
Whole IT infrastructure was moved to best Data Centre in SEE region with full TIER3 standards;
Infrastructure and web applications was redesigned for AppLogic Cloud platform;
Today web site have about 125.000 unique visitors, for which provides about 900.000 pages and 5.500.000 files. When the important news was published web site supported up to 210.000 unique visitors without any slow-down or down-time; 10
National television network Serbia is strategic national establishment which have important role in social, cultural and political life in Serbia with role of informing, educating and entertaining Serbian public.
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Comparing service providers & the Enterprise
Enterprise IT departments are evolving rapidly under pressure into internal Service Providers – Cloud technology can help facilitate this change
Financial
Minimise costs
Maximise return on investment
Efficiency & oversight
Differentiate from competition
New revenue streams
Operations
Self-service IT
Rapid development/deploy cycles
Standardisation
Custom SLAs
Monitoring & Security
Technology
Scalability
Reliable platform support
Multi-OS capabilities
Template-based development
Multi-site & Hybrid integration
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In Summary
People
Senior-level commitment
Multi-disciplinary team
Do the training
Leverage external expertise
Planning
Where and when?
AppLogic best design practices
Plan your workflows
Reporting on real benefits
Phase One
Choose the right project
Rent for development
Use catalog & templates
Replicated environment
Next phase
Bring Private Cloud in-house
Re-build for Cloud
Self-service IT
Join broader IT processes
Advanced capabilities
Multi-site replication & DR
Hybrids & Cloudspace
Auto-scaling & Cloud-bursting
Nomadic systems
Financial
http://www.eunethosting.com
Maximeturn on investment
Efficiency & oversight
Differentiate from competition
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Closing Thoughts
Evolution or Revolution – it is your choice
Depending on your situation, you may choose one or all
CA Technologies is uniquely positioned, we offer both evolution and revolution
Come by and see for yourself!
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Eunet d.o.o.Dubrovačka 35/III11000 Beograd
www.eunethosting.com