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10/1/2012
1
IPTV Industrial BackgroundIPTV Industrial Background
Contents
IPTV- A Global Review
IPTV In Europe FT OrangeTV IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV
10/1/2012
2
Challenge -Chance for Telecom Operators
Evolution of New operation technologies
Declining Voice & Data Revenues
Convergence of Telecom, Internet, Media and Entertainment
Growing broadband network
Pipe operator or Service Provider, this is a question
IPTV is a Suitable Cut-in Point
Broadband Service enables new service opportunities
Video Services are dominating
Broadband users desires higher QoE on video services
Network operators transfer themselves to a broadband services provider
New Revenue Streams with Minimal Investment
10/1/2012
3
Source: IPTV Forecast MRG 2008/2009
75
100
Mil
lio
ns
Global IPTV Subscribers--2008-2012
0
25
50
Glo
bal
IPT
V S
ub
scri
ber
s©
MR
G, I
nc.
200
8
Source: IPTV Global Forecast © 2008 MRG, Inc. 24mn in 2008 to over 90 mn in 2012
2008 2009 2010 2011 2012
Total 24,006,800 37,363,500 52,016,700 70,891,077 92,800,066
ROW 647,500 1,171,000 1,790,000 2,769,056 3,753,915
North America 4,570,000 6,772,000 9,585,000 13,065,475 17,343,082
Europe 10,728,400 16,008,100 21,537,600 28,310,805 36,285,865
Asia 8,060,900 13,412,400 19,104,100 26,745,741 35,417,204
US$ 9.7bn in 2008 to US$ 25.6bn in 2012
The IPTV Promise
Push - LinearC bl S t llit
Pull -On-demandN C tit
Traditional TV IPTV
Cable or Satellite National & Regional Location-specific services
Time restriction
New Competitors Personal, Social Any content to any device
TSTV and TVoD, Killer application
Triple-play Traditional TV business
models
Enables Multiple-play Enables new business
models
“Schedule-free TV, on your terms”
10/1/2012
4
IPTV is Happening
10.7 Millions
8.4 Millions
4.9 Millions
Source: IPTV Forecast MRG 2007/2008
24 Million subscribers at the end of 2008
Contents
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV
10/1/2012
5
IPTV Market in France
There are five IPTV services providers in France: Orange, Neuf Cegetel, Free, Alice and SFR (Tele2)
Orange TV- Introduction
Achievements Orange TV had 1.9 mn subscribers in France by the end of
2008
Th t l h d t t l f 2 1 TV b ib The telecom had a total of 2.1 mn pay-TV subscribers across its European operations by the end of last year, up 66% from the end of 2007
Orange reports that its content services continued to experience rapid growth in France, with domestic VOD downloads more than doubling in 2008, rising from 5.1 mn in 2007 to 12.1 mn in 2008
Service Model
FTTX-based triple play bundle with speeds of up to 100 Mbps
France Telecom is also deploying a satellite TV service to reach areas where TV is not available via DSL
10/1/2012
6
FT IPTV Technology Ecosystem
Supervision
S itSecurity
Middleware
Platform
STB
FTFTcomponentscomponents
Sofrecom
Int’l d
eplo
Sofrecom
Int’l d
eplo
FT
Integration
FT
Integration
DSLAM
Head-End
oyment
oyment
nn
There are 4 key content areas to address
10/1/2012
7
IPTV International Footprint
UK
Open Markets France,
Spain,
Poland,
Mauritius, Senegal
Ongoing projectsUK Sl ki
FRANCE
POLAND
SPAIN
Ma riti sSenega
Slovakia
UK, Slovakia
Others Mobile presence: Romania, Switzerland, Belgium, …
Countries with no FT presence handled with Sofrecom
MauritiusSenegal
Orange TV Strategy: "Content Everywhere"
differentiate from access competitors
acquire and keep
broadband customers
develop ARPU
develop audienc
e
PCTV
grow advertisement
Grow direct pay content and airtime
mobile phone
revenue
10/1/2012
8
Classification of TV Services Live TV
Full Triple Play Offer
200+ Live Channels
Standard Bouquet: 63 Channels 5 HD
Special Features
- Time Control
Ti Shifti
24/24 Orange VoD 2500 Films
5000+ TV program
Pay per view 63 Channels, 5 HD
Orange Sports Channel
Premium Bouquets
Thematic Bouquets
Internet TV
Orange 15M unique visitors / month
2Bil visited pages / month
- Time Shifting
- PVR
- Multi-Screen
y
Subscription VoD
HD content
Mobile TV (Edge, 3G, 3G+)
Coverage: 95% of the Population
6.3M users
Live TV: 63 Channels 2Bil. visited pages / month
24/24 Video (VoD)
2500 Films
5000+ TV program
High Definition
Orange Sports Channel
Live TV: 63 Channels
VoD: 3000 Video
32.5 M video/TV sessions *
* Semester 1, 2007
IPTV Service Overview
Main services components: Television service
VoD “video store”
Access to HTML pages (web technology)
presentation portal, service related data
Main features: 3000 on demand films & programs
250 live TV channels in HD & SD
2,37M LiveBox users
Exclusive Sport (e.g. 7 R. Carros channels)
Dedicated Music channels (e.g. Madonna)
10/1/2012
9
Contents
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV
U-Verse Service Model
AT&T U-Verse TV Up to 360 channels, includes local 105 HD programming channels and growing Total Home DVR service Store up to 233 hours of SD or 65 hours of HD shows AT&T U-Verse High Speed Internet Wireless Internet router, wireless networking service Downstream speeds up to 18 Mbps available Voice Digital home phone serviceg p AT&T U-verse Messaging (SM) Broadcast voice messages Call History On PC Screen and Incoming calls on TV
10/1/2012
10
U-Verse Ecosystem
Head-End
DRM
Middleware
DSLAM
SetTop-Box
U-Verse Statistics
AT&T reported a record 284,000 AT&T U-verseSM TV subscriber net additions in the first quarter to drive the U-verse TV subscriber total above 1.3 million in 2009million in 2009
U-verse TV is now available in 93 markets across 19 states
AT&T U-verse fiber network passes nearly 18 million living units
Customer demand is growing as AT&T expands availability and introduces service enhancements
10/1/2012
11
U-Verse Subscriber Trend
Nearly 50 percent of AT&T U-verse TV subscribers take one of the two largest video packages
More than 90 percent of U-verse TV customers bundle with High Speed Internet
More than 75 percent of U-verse TV customers have a triple- or quad-play
U-verse Voice services are now available in 80 markets.
U-Verse Features
Mobile Remote Access to DVR,any Internet-connected computer or compatible wireless device
Built-in Picture-in-Picture You can channel surfing without missing a minute of the program you are watching by using the Picture-in-Picture browse feature
AT&T U-bar The U-bar allows you to access customizable stock, weather, sports and traffic information on your television screen, based on preferences set through the AT&T portal
Four stream DVR recording You can record up to four shows at once
10/1/2012
12
U-Verse Features
Local Yellow Pages search, YELLOWPAGES.COM TV gives you an intuitive new way to search your local Yellow Pages directory on your television screen
Yahoo! Games You can play your favorite games on your television screen, including Sudoku, JT’s Blocks, chess, and so on
Advanced program guide, easy access of programs including title, time remaining in the current program, cast and crew. Parental control, etcetc.
AT&T Online Photos You can simply and conveniently watch slideshows and browse your online photos right from the comfort of your couch, on your U-verse TV screen
Contents
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV
10/1/2012
13
NowTV Info
NowTV, launched in 2003 and widely regarded as one of the world's most successful commercial deployments of IPTVIPTV
NowTV is the largest pay-TV Service in Hong Kong with 927,000 subscribers at the end of 2008
Viewers may choose from more than 160 channels
Watch now TV programming not only on a TV set, but also on a mobile phone, an online PC, or on fixed-line home multimedia device, branded PCCW eye
AGENDA
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV Shanghai Telecom (BesTV)
Jiangsu Telecom (BesTV)
User Analysis
10/1/2012
14
Evolution of China IPTV
Sprout Breaking i
Frustration Progress Turning to b tt
2005 2006 2007 2008
• Globally, IPTV service is evolved from experimental stage to commercial use stage.
2004 2005
ice better
• Issue the first IPTV license
• Commercial trial in Harbin and
• IPTV commercial services are started by the most of the main operators in
• The size of China IPTV subscribers increased greatly, over 800,000 users
• After years of development, there is a large amount of IPTV subscribersg
And at the end of the year, PCCW has 480,000 IPTV subscribers
• There are over 10 million broadband users in China and IPTV goes to experimental stage
in Harbin and Shanghai
Europe
• Only three IPTV licenses issued in China
•IPTV service was banned by regional administrations in different areas
• The regional administrations request that IPTV service should notbe banned by SARFT. And there is fast development in digital TV switching
•The 2008 Olympic Games in Beijing provides opportunities for IPTV
•Telecom operators reformation, a new pattern formed
.
Development of China IPTV Users
There are about 2.2 million IPTV users in 2008. There will be 2~2.5 million more users in 2009.
10/1/2012
15
Construction of FTTx Based on EPON Guaranteed Bandwidth China Telecom
Deployed more than 10 million EPON user ports in 2008: Most ports are FTTB and a few portion of FTTHMost ports are FTTB and a few portion of FTTH ports, providing 8M and 20M typical bandwidth options
In 2009, China Telecom will go further in broadband-accelerating strategy and related constructions based on EPON
China Unicom In 2008 China Unicom only applies a small scale of EPON In 2008, China Unicom only applies a small scale of EPON
In 2009, China Unicom starts the "Broadband-accelerating" strategy based on EPON. In June, it purchases 11 million EPON lines totally.
Construction mode and service capability are consistent with China Telecom.
Wireless Broadband Pushes forward IPTV Service
January 2009, China releases 3G license. March~June, China Telecom, China Unicom and China Mobile Communications Corporation start 3G commercial application. The competition for the wireless service will become the key point between the three main operators.
Based on IPTV platform, China Telecom will provide mobile handset video services through 3G wireless broadband.
The three-screens-in-one (PC screen, TV screen and mobile handset screen in one screen) service will become the most popular operation mode among China operators.
10/1/2012
16
AGENDA
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV Shanghai Telecom (BesTV)
Jiangsu Telecom (BesTV)
User Analysis
China Telecom is the world’s largest wireline telecommunications and broadband services provider,with about 210 million fixed line subscribers and over 40 million broadband subscribers.
Shanghai Telecom is a subsidiary of china Telecom, contains about 3 million broadband users.
Launched in Sep 2006 Total 800 000 IPTV subscribers (Jan 2009)
Shanghai, Shanghai Telecom Introduction
Shanghai-------Largest city and economic center of China
Launched in Sep.2006. Total 800,000 IPTV subscribers (Jan 2009)
10/1/2012
17
Shanghai IPTV Eco System
Head-End
Middleware
DSLAM
SetTop-Box
Tele-votingKaraokeGaming
TV Shopping
Web portalsTV yellow Pages
StockWeather
Government Online
Launched IPTV Services in Shanghai
Key Focus:Video service
QoERevenue opportunity
VOD (PPV)TVOD (3 Days)
NVOD
Government OnlineTV-Bank
Remote Education
Live TV (108 ChannelTSTV (60 Min.)
Olympic Game Column
Video Phone/ConferenceUnified Message
Hotel IPTVHotel IPTVGlobal Monitoring
ZTE STB
10/1/2012
18
IPTV Enables Premium $Content$
39%38%40%
收视比例传统电视 IPTV的节目Traditional TV IPTV
Percentage of Viewers
7%
25%
16%14%
8% 8% 8% 10%10%
20%
30%
Data from Shanghai Media Group - SMG
2%4%
2%5%
2%0.02% 0.36%1%
8%
0 0.10%0%
10%
电视剧 电影 少儿 娱乐 纪实 财经 体育 法治 游戏 新闻
Comparison of Traditional TV and IPTV Viewers
Sitcom Movie Kids Entertainment Social Financial Law Sport Game News
IPTV Value-Added $Service$
Example: Dance Competition 2006
Voting rate of IPTV viewers (with remote controller)
was 25 times as high as that of cable TV viewers (using
SMS to vote)
Same viewing period:
100 000 i 000 %100,000 IPTV viewers: 5,000 votes 5%
20,000,000 CATV viewers: 40,000 votes 0.2%
Data from Shanghai Media Group - SMG
10/1/2012
19
Revenue Sharing with CP and SP
SMG Shanghai Telecom
SP
•IPTV service provider provides network infrastructure, service provision, and hosts all value-added services;
• Content provider converts video formats and manages all video contents (including media sharing part)
Data from Shanghai Media Group - SMG
IPTV Charge Strategy of Shanghai Telecom
Phase III
Phase II
Phase I
2007, IPTV binding with broadband: Users focus on broadband.
2008, sales-promotion on IPTV charge: charge free for over 8 times usage within a month together with
2009, monthly payment pre-paid: cultivate a good payment habit ,it is nearly one million IPTV users
Although the number of IPTV users increases fast, the usage ratio of IPTV STBs is very low.
month, together with VOD and TSTV ,achieve quite positive reputation from IPTV users.
Z30
Slide 38
Z30 TSTV,Alwin, 10/25/2010
10/1/2012
20
Shanghai Telecom's IPTV and Broadband Users Penetration Rate
IPTV Penetration Rate19%
2008.3
2008.5
2008.7
2008.919%
8%
Broadband user IPTV user
2008.1
8%
Relationship of Shanghai Telecom and SMG
User
Shanghai Telecom
SMG
CP/SP of non-Video VAS
CP/SP of Video VAS
CP/SP of Video Service
STB Provider
Content Service Access Service STB Order
10/1/2012
21
• Broadband Penetration• Large broadband user base: 3 million subscribers with high loyalty
• Sufficient bandwidth: up to 4 Mbps on average
Shanghai IPTV Success Factors
• Sufficient bandwidth: up to 4 Mbps on average
• Content Variety and Appeal• Win-win partnership with SMG on content acquisition
• Compelling and competitive content to attract users
• Different contents including TV programs from Hong Kong, new release movies
• Convenience with TSTV & TVOD: watch TV at any time
• Value added services increases the profit• Value-added services increases the profit
• Marketing Promotion• Annual pay (only pay for 10 months- 2 months free)
• Discount when bundling with E-Home services
• Free STB for two-years contract
AGENDA
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV Shanghai Telecom (BesTV)
Jiangsu Telecom (BesTV)
User Analysis
10/1/2012
22
Jiangsu & Jiangsu Telecom Introduction
Rank in China(Population)
Administrative Division
PopulationComparable
country
— China 1,301,531,000China 1,301,531,000
5 Jiangsu 76,245,000 Egypt
Rank in China(GDP)
Administrative Division
In million RMB In million US$
— China 20,940,700
3 2,556,010 335,964
Jiangsu Telecom, a subsidiary of publicly-listed China Telecom, thelargest fixed-line telecom operator in China, has become a major playerin broadband services, serving more than 3.3 million broadbandsubscribers
Project Profile
I 2006 j t t d l dIn 2006, project covers most developed cities in Jiangsu province, and it has about
100,000 subscribers
In the first half of 2007, the project was expanded to cover 13 cities of the province
Nov, 2005 ZTE beats UTStarcom, Alcatel and Bell
ZTE is a sole provider
Z35
Slide 44
Z35 province, and Alwin, 10/25/2010
10/1/2012
23
Jiangsu IPTV Eco System
Head-End
Middleware
DSLAM
SetTop-Box
Launched IPTV Services in JiangsuVAS
KaraokeInformation
B
System Functions
Multiple CP/SP Access
Customized EPG
Video & Audio
Services
Live TVVOD Browser
Tele-votingGame Hall
Online/Offline Game
Video SurveillanceVCS Live
Advertisement Insertion
… …
Customized EPGVCDN
Live Relay Group User
FunctionRe-operationChannels Mix
Integration with hotel’s system
Hotel’s Solution
VODTSTVTVODNPVRNVOD
ITVVirtual
Channels
… …Self-care Service…
10/1/2012
24
Contents
IPTV- A Global Review
IPTV- In Europe- FT OrangeTV
IPTV-In America- AT&T U-VerseTV
IPTV- In Asia- PCCW nowTV
IPTV- In Asia- China Telecom BesTV
China Telecom is the world’s largest wireline telecommunications and broadband services provider,with about 210 million fixed line subscribers and over 40 million broadband subscribers.
Shanghai Telecom is a subsidiary of china Telecom, contains about 3 million broadband users.
Launched in Sep 2006 Total 800 000 IPTV subscribers (Jan 2009)
Shanghai, Shanghai Telecom Introduction
Shanghai-------Largest city and economic center of China
Launched in Sep.2006. Total 800,000 IPTV subscribers (Jan 2009)
10/1/2012
25
Jiangsu & Jiangsu Telecom Introduction
Jiangsu is a province of the People's Republic of China, locatedalong the east coast of the country.
Rank in Chi
AdministrativP l ti
ComparableChina
(Population)
Administrative Division
PopulationComparable
country
— China 1,301,531,000
5 Jiangsu 76,245,000 Egypt
Rank in China(GDP)
Administrative Division
In million RMB
In million US$
— China 20,940,700China 20,940,700
3 2,556,010 335,964Jiangsu Telecom, a subsidiary of publicly-listed ChinaTelecom, the largest fixed-line telecom operator in China,has become a major player in broadband services, servingmore than 3.3 million broadband subscribers
Behavior Analysis of China IPTV Subscribers
10/1/2012
26
Attraction of Different IPTV Contents
Will you recommend IPTV to your friends?
10/1/2012
27
Marks of IPTV User's Satisfaction
Global Summary
Large Number of subscribers shows successful IPTV deployment
Huge Revenue is generating and expected to be more in the future
Future Plans are aggressive
10/1/2012
28