1

Kosmas KitsosHewlett Packard Greece and CyprusSeptember 2010

Design and deployment of Clouds:

a view of practices, challenges and experiences

2

Cloud computing defined

“Cloud computing is a style of computing where scalable and elastic

IT-enabled capabilities are delivered as a service to external

customers using Internet technologies”

Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010

Dedicated delivery

Infra

App

Data

Platform

Infra

App

Data

Platform

Infra

App

Data

Platform

App

Data

Platform

IaaS

Infra

App

Data

Platform

App

Data

Infra

App

Data

Platform

Data

PaaS SaaS

Infra

App

Data

Platform

SaaS

User 1

User 2

User 1

User 2

User 1

User 2

User 1

User 2

User 1

User 2

3

Cloud IaaSUtility

computingOutsourced,co-location

Provisioning Minutes Minutes Hours to days (2-3) Weeks (4-6)

Service ordering

On-line/self provisioning

Online/self provisioning

Portal once agreement established - manual

Purchase order - manual

Processors Virtual X86Virtual or physical X86

Virtual or Physical x86/Itanium/RISC based

Any choice

Scale up/scale down

Automatic – minutes

Plus in minutes/minus monthly

Plus in days (2/3)/minus monthly

Your choice (4-6 weeks)

Application types

Multi-tenant (virtual hosting)

Single tenant or multi-tenant users(Dedicated or virtual hosting)

Single tenant user, parallelized or not(dedicated hosting)

Your choice

Data transfer Internet Internet Internet or physical Dedicated

Payment By actual usage Per month Per monthAt order or per month

As simple comparison of Delivery models

4

One cloud community, many requirements

ENTERPRISE ITHybrid service environmentCost and value transparencyControl + security

SERVICE PROVIDERSStandardized servicesQuality of service Predictable growth

APP DEVELOPERSOpen scalable apps Full lifecycle managementAgile growth environment

HP

5

HP offerings for the enterprise

ENTERPRISE IT

APPDEVELOPERS

SERVICE PROVIDERS

CREATEHP CloudStart

HP Cloud Discovery Workshop

PROVIDEHP Cloud Roadmap Service

HP Cloud Service Automation

CONSUMEHP Business Process as a Service

HP Infrastructure as a ServiceHP Software as a Service

HP

6

HP Cloud Services

Traditional Offerings still exist: Adaptive Infrastructure as a Service, Utility Services

77

Companies and gov rely on HP

– 7

8 ©2009 HP Confidential8

Some references

Scope:– 4,000,000+ users– 13 facilities– 445,000 sq ft raised floor– 34 mainframes– 6100 servers– 3800 terabytes of Storage– 2,800 application /

database instances– 215 software vendors

Benefit:– Reduced costs &

simplified processes– Improved time-to-market

from 6 months to 24-hours (test/dev)

– 72 day SLA for production system time-to-market will soon be 72-hours

– 99.99% uptime since inception

– Security accreditation process reduced from 80 days to 40

Scope:– Deploy and manage1,500

servers during 9-months project window with zero hours from infrastructure team required

Benefit:– Saved 12,000 man hrs – from

8 hrs per server to ZERO– Reduced the delivery time

from 5 months to 2 hours– Saved 5,000 man hours and

reduced timeline by 1 month during data center migration

– Broke “server hoarding” culture

• 500 servers reclaimed at the end of their lease period

• Saving approx $750,000 CAPEX

– Utilization in the new environment is up to 80% from as low as 3% before

Scope:– Provide a highly resilient, on-

demand computing infrastructure for the business

– Improve the cost to management ratios

– Deploy capacity on demand to meet changing business requirements

– Provide high availability configurations to meet capacity

– Information transparencyfor cost management and chargeback

Benefit:– New revenue generating

product capability delivered to the business

Global BankGovernment Agency Telco

99

Delivery models: the customer perspective– IaaS: for administrators or

tech savvy consumers

– PaaS: for development aware consumers

– SaaS: for all consumers

Shared SOFTWARE services

Shared PLATFORM services

Shared INFRASTRUCTURE services

SERVERSNETWORKSTORAGE POWER &

COOLINGMANAGEMENT

SOFTWARE

1010

The problem: use the existing or go for new ?Scalable Cloud Solutions for any business needs

HP Heterogeneous Cloud Solution (IaaS/PaaS/SaaS)•Encompasses comprehensive reference architecture•Highly customizable for complex needs•Integrates HP and 3rd party software for holistic solution

HP Cloud Service Automation (IaaS/PaaS)•Tuned Software and services to run your applications•Enables integrated infrastructure and platform services•Focused cloud solution in your infrastructure

HP BladeSystem Matrix + CloudStart (IaaS)•HP Converged Infrastructure and Technology on HP hardware •Services to deliver the ideal foundation for shared infrastructure •Built for speed. IaaS Now.

11

Example: HP Enterprise Services Labs

The Enterprise Services Labs (esLabs) service is designed for hosting non-production infrastructures for engineering, development and testing environments.Our charter is to support a standardised product development lifecycle with high quality, cost effective capabilities that deliver quantifiable value.

Enterprise LabsInfrastructure-as-a- Service

SecurityVirtualServerFarms

DBMS Services MidrangeServers

BackupNetwork

Remote AccessMonitoring

Automation

Storage

1212

Money: are there benefits of scale in “small scale” ?

Cost Leadership

– Optimize your presence

• Hardware

• Optimize cost of individual datacenter components

• Economies of scale

Differentiation

Move to

virtualization/cloud services

• Service• Optimize return of entire datacenter

• Flexibility & elasticity

Business requirements

Absolute lowest CapEx and OpEx Instant time to market Direct B2T connection Global scalability Flexible demand support

Technology requirements

Massive datacenters Large orders Intense energy focus Elastic on global scale Intelligent storage Resiliency in software only

13

Traditional Costs vs Cloud (no bandwidth)

TraditionalCosts

1:50 Admin1000VMs

Cloud Initial Setup

Storage ThinP

Servers

Networking

Storage

Cost BenefitMostly from automation

CompetitiveDifferentiati

on

PowerCooling

AdminMaintenance

SW

Servers

Networking

Storage

PowerCooling

AdminMaintenance

SW

Servers

Networking

Storage

PowerCooling

AdminMaintenance

SW

Aggressiveconcurrenc

y

Economies of scale

Use intelligent

SLAs

Servers

Networking

Storage

PowerCooling

AdminMaintenance

SW

Low cost Servers

Servers

Networking

Storage

PowerCooling

AdminMaintenance

Servers

Networking

Storage

PowerCooling

AdminMaintenance

Intelligent sourcing

Benefit from technology

changes overtime

The only way to accurately track cost changes in

components

14

COST OPTIMIZATION EXAMPLES

HP Utility Ready Computing Service: www.hp.com/go/utilityreadycomputing

Density optimized for the data centerDensity optimized for the data center

Extreme scale out

datacenters with lean

management

Extreme scale out

datacenters with lean

management

Shared infrastructure for accelerated service

delivery

Shared infrastructure for accelerated service

delivery

Purpose built scale-out product lines: example servers

1515

Time: how long does it take ?

– Component lifetime is1/3 of DC expected lifetime.

– At least 1 or 2 technology refreshes must be planned during the lifetime of the project.

– The most frequent reason of financial model failure is the absence of MLU (Middle Life Upgrade)

– B2T model: Business to Technology

– HP: Interoperability, Planning.

– According to existing trends:

– 12 months to begin

– 12-24 months to accumulate usage (utilization)

– Utilization is what counts, so lack of utilization magnifies the apparent cost of the service

1616

From bare floor to cloud within 30 days, users can:

1. Request a compute service via a portal

2. Have service provided immediately

3. Use the service without worrying about security, management, etc

4. Scale or cancel the service

5. Get a regular report on consumption or chargeback

Service DeliveredService

Delivered

Service Requested

Service Requested

* Based on typical duration time after hardware and software installation as well as consulting service terms and conditions

Industry’s most complete, turnkey cloud solutionsExample Solution: HP CloudStart

1717

Know-how: the cloud ecosystem

– Who has the know-how ?

– Normal selling motion and purchasing motion is disturbed

– New SLAs negotiated

– “Moving to the cloud” competencies

– Redefine competencies. Time element.

– Learn to live in the new world where the service consumer knows more that the service seller…about the service

Adapted from Gartner 2009

Customer Defined

Service

Application Infrastructure

Technology

Carrier Defined

Application Provider

Technology ProviderUtility

ICT Enabler/ Provider

1818

Where is the real know-how (examples)– Statistical multiplexing of VMs (place them where…, move

them when…)

– VMs versus bandwidth allocation techniques

– Different sourcing mechanisms

– Different sourcing mechanisms for bandwidth

– Application transformation for Intelligent SLA creation

– User control : the notion of VPC (Virtual Private Cloud)

– SLA definition Cost contribution

19

Affordable, on-demand testing solution available on Amazon EC2

HP LoadRunner in the Cloud

– On-demand

On-demand software increases agility in performance testing, even in unplanned, ad-hoc situations

– Affordable

Leverage market leading technology with affordable hourly rates to optimize application performance

– Expandable

Self-service access to flexible, scalable testing infrastructure – no waiting for hardware, no capital investment

Storage

Controller + Vugen + Analysis

Load Generators

On-Premise Application Under Test

(AUT)

Tester

Cloud- BasedApplication Under Test

(AUT)

2020

Competition and Content ?

– Content– Standardization is a requirement

for cloud.

– If you can “process-describe” it then you might be able to “cloudify”. Otherwise you cannot.

– Fight the tendency to define application hosting as “Software as a Service”.

– Get ready for brokering

– Burst to other clouds

– Expand SLAs to other providers

– Unique solutions from HP

– Competition– Is there any competition in G

Clouds ?

– In what form ?

– Co-opetition in agencies.

– Comparison of cost models versus commercial offerings (see apps.gov)

– There is nothing free (although it appears to be).

– As you define “stricter” SLAs you move away from cloud into “utility computing”

2121

Comparison of models

Networkservice providers

Cloudservice providers

Internal private services

Hosted service providers

Managed

service providers

Business

ITHybrid Service Portfolio

Your Customers

…

You will be brokering

Who use these…

Must use these…

But they have other

options too…

22

Designing based on “competition” 2

Size to getMarket Price

for SLA

TotalMarket

GovMarket

Min size to get scale benefits

Size To get

Price for SLA

Movable

Non Movable.Old and movable To Cloud

Non Movable

Resistance To

Move

New<2 years

New

Min size to be

“competitive”

Define yourCompetition

Define yourfinancials

TargetMarket

SUSTAINABLE Size

23

Example: HP Aggregation Platform for SaaS

Telco’s Cloud

Services

SaaS Provid

er

SaaS Provid

er

SaaS Provid

er

SaaS Provid

er

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Unique customer experience for

ordering services

Pay one invoice forIT and Com.

Services

Give employeedetails once

Increase Security

Quality Assuranceb-b SLA b-c SLA

Activate

Billing & Management

Catalogue

24

GS1Community private cloud development

Difficult, costly and error-prone track and trace systems

Difficult, costly and error-prone track and trace systems

Standardizes the recall form and process improving speed, accuracy, effectiveness and compliance

Ensures only authorized & approved recalls are issued

Real-time messaging & look up of current status

Provides self registration/payment for receivers

Subscription based model for users

Standardizes the recall form and process improving speed, accuracy, effectiveness and compliance

Ensures only authorized & approved recalls are issued

Real-time messaging & look up of current status

Provides self registration/payment for receivers

Subscription based model for users

A cloud-based recall service that traces and removes potentially harmful food products from the supply chain

A cloud-based recall service that traces and removes potentially harmful food products from the supply chain

25

HP is your partner in bringing all of the pieces together

Service portfolio and catalog

Sourcing and governance

Shared services and service management

Utility-based services, metering and reporting

Training and professional services

Support strategy

Service portfolio and catalog

Sourcing and governance

Shared services and service management

Utility-based services, metering and reporting

Training and professional services

Support strategy

HP provides

Scalable cloud solutions that include hardware, software and services

BUT MOST IMPORTANTLY

Is your consulting partner for real world cloud problems:

Advanced Delivery and Deployment ModelsQuick Time to DeploymentAdvanced Cost OptimizationsCompetitive know-howCloud ecosystem awareness and usage

2626