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Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism

2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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Methodology

Aim of research:

To undertake investigation of tourism safety factors in order to optimize safety considerations in services offered by tourism enterprises.

To further develop existing training modules by elaboration of tourism safety guidelines for general tourists’ safety during travel and to introduce them in professional and higher education programmes.

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Hypothesis

• International tourism development trends and forms of global threats initiate changes in strategic management of tourism organizations.

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Explanation of subject “ safety”

“Forms from many security factors having important role in personal, society and country life.”

“ Is a basic condition for development of social, economic and biological systems.”

“Directly influences theoretical aspects of development of systems related to society life. ”

“ A warranty for existence of security level of each individual, family, local society, national organizations, society and national safety .

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ASPECT OF TOURISM SECURITYTourism security importance -which target group faces it most: operators, agencies, clienteles ?

• Tourism security aspect and its importance

• Role of information in client security questions

• Evaluation of route, aspect of conformity

• Indicators of quality

• World practice

• Latvian experience

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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TOURISM OPERATORS AND SAFETY ISSUESDoes tourism safety aspects are considered in charter operators programmes?

• Safety aspects of programmes offered by tourism operators

• Tasks of tourism operators

• Importance of professionality of advisers

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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IMPORTANCE OF SKILLS AND KNOWLEDGE Which knowledge and skills are crucial for

providing of quality information regarding tourism safety aspects to clienteles?

• Information safety

• Experience

• Standards and guidelines of provided information

• Activities of informing of customer

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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CLIENTS AND ITS INTERESTSHow would you describe the interest of clients about the

aspects of safety of their trip: their physical security, formalities regarding the trip etc.?

• Clients interests

• Role of tourism operator responsibility

• Client’s image about tourism operator and its services

• Statistics

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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INFORMING THE CLIENTWhich client groups should be particularly consulted

about the aspects of safety of their trip?

• Client groups

• Aspect of informing in advance

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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IMPORTANCE OF STATE PRIORITIESWhy there is a need for defining new priorities and

aspects of tourism safety, in order to ensure the quality of tourism service and products?

• Licensing of tourism companies and its impact in Latvia

• Legal aspects regulating business of tourism agencies TF

• Introducing of standards of quality of Tourism products and services in Latvia

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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TOURISM COMPANIES CARE ABOUT CLIENTS SAFETY SERVICEWhat do tourism organisations (tourism agencies, tourism operators, etc.) do for the protection and safety of tourists’ rights?

• Development of programmes

• Importance of world experience

• Feed-back from customers

• Force majeure and importance of adequate reaction in these situations

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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ASPECT OF TOURISM FROM STATE PERSPECTIVEHow can the aspect of tourism safety improve the

image of the country?

• Positioning of country image

• Safe and secure tourism product as attractor of international interest

• Question of security in business practice

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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TOURISM SECTOR CONTRIBUTION TO THE ECONOMICAL DEVELOPMENT

In what way the contribution of the tourism industry to the country and its economics could be improved?

• Emphasizing of tourism aspects

• Role of tourism sector in country economics

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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PERSPECTIVE OF LATVIA AS A TOURISM COUNTRYWhat perspective do you see for Latvia as the final

destination of a trip?

• Competitiveness of Latvia

• Risk factors and its role

• Importance of governmental support

• Experts evaluation

• Importance of legislation and guaranties in offering of secure service

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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Experts’ reports

• Significant factor in choice of trip is need for physical safety ( safety about life, health, property e.g. factors), which satisfies man’s basic need for physical comfort.

• Next significant indicator is quality of service offered by tourism enterprise.

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TOURISM SECTOR FORECASTHow will tourism destinations and client behaviour

change in the nearest future, in your opinion?

• Financial aspect

• World trends

• Customer aspect

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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International tourism development trends Changes of traveler’s habits

People travel less Increased quality demands Influence of new technologies to the sector New choice of low cost destinations Demand for culture, nature, active tourism Demand for safe tourism product’s and

services offer.

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International tourism development trends Global threat forms in tourism

Climate changes International terrorism Internal and interstate conflictsNew diseases and epidemics Unpredictable nature catastrophes Declining of crime situation

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Subject tourism safety can be considered as Quality of product and service

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How do you see the development of the tourism industry in Europe in the current economic situation?

• Wish to travel

• Type of the trip

• Tourism segmentation

Anita Ozoliņa2009.g.

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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IMPACT OF COUNTRY’S IMAGE ON TOURISM DEVELOPMENT

How does the image of the country affect the behaviour and the sense of safety of the client when choosing the

destination of the trip?

• Physical and psychological safety

• Environment and lodging quality

• Dominating stereotypes

Leonardo da Vinci programmeLeonardo da Vinci programmeProject Training Satefy and Security in TourismProject Training Satefy and Security in Tourism2008-1-BGI-LEO05-004372008-1-BGI-LEO05-00437

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Conclusions

• Customer can make choice more easy when he receives proper information about service and product offered by a company and its quality and safety,thus achieving confidence effect.

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Risks of tourism organizations

Lack of information :Superficial knowledge of personell regarding

customer’s personal safety and protection. Non- effective interpersonal communication Use of non-effective information channels for

communication with customer

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Awareness of tourism customers about tourism safety issues

Sufficient- families traveling with children, elderly people and those having particular health problems.,

Tourists suffering from lack of information- undertaking individual trips, not using services of tourism agencies.

To conceal the information- most important is to sell the trip rather than possibly ‘frighten’’with possible threats in clients selected final destination. I

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Basic conditions of traveler’s safety

Awareness:Risks of nature catastrophes Climate and nature peculiarities Social and culture peculiarities Flora and fauna, dangerous plants and animals Travel service for disabled persons Safety aspects in country holidays homes etc.

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Basic conditions of traveler’s safety

Awareness:

Consular informationPersonal safety informationPolitical situation in travel destination Points of first medical aid Possible ways of transportation, specification of

roads. Overnight opportunities, specification of

lodgings.

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Management tasks of tourism organization

To acknowledge importance of information resources in organization

To secure quality communication process To secure quality of information To secure individual customer approach within

company commuication policy. To promote safety factors considerations in

tourism company offerings of products and services.

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Thank you for your attention!

Lets manage safe tourism together!

Latvia Culture college

International projects’ department

Bruņinieku 57, Riga, LV1011

www.kulturaskoledza.lv