1 Marketing & Technical Resources for the Gravure Industry February 2009.

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Marketing & Technical Marketing & Technical

Resources for the Resources for the

Gravure IndustryGravure Industry

February 2009February 2009

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Gravure Association of America Gravure Association of America Mission StatementMission Statement

The mission of the Gravure Association of The mission of the Gravure Association of America, Inc. is to promote the use of the America, Inc. is to promote the use of the gravure printing process for publication gravure printing process for publication printing, package printing and product printing, package printing and product (specialty) printing. GAA resources are (specialty) printing. GAA resources are dedicated to the collection and dedicated to the collection and dissemination of the state-of the-art, as dissemination of the state-of the-art, as well as historic, information pertaining to well as historic, information pertaining to gravure technology, marketing, gravure technology, marketing, environmental issues, government environmental issues, government regulations, education and training. regulations, education and training.


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Gravure Association of AmericaGravure Association of America

What is Gravure?What is Gravure?Gravure is an intaglio printing process. The imageGravure is an intaglio printing process. The image

carrier has the image cut or etched below the carrier has the image cut or etched below the

surface of the non-image area. On the gravure surface of the non-image area. On the gravure

image carrier (usually a copper cylinder), all the image carrier (usually a copper cylinder), all the

images are screened, creating thousands of tiny images are screened, creating thousands of tiny

cells.cells.


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What is Gravure?What is Gravure?During printing, the image carrier is immersed in fluid During printing, the image carrier is immersed in fluid

ink. As the image carrier rotates, ink fills the tiny cellsink. As the image carrier rotates, ink fills the tiny cells

and covers the surface of the cylinder. The surface of and covers the surface of the cylinder. The surface of

the cylinder is wiped with a doctor blade, leaving thethe cylinder is wiped with a doctor blade, leaving the

non-image area clean while the ink remains in the non-image area clean while the ink remains in the

recessed cells.recessed cells.


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What is Gravure?What is Gravure?Substrate is brought into contact with the image carrierSubstrate is brought into contact with the image carrier

with the help of an impression roll. At the point of with the help of an impression roll. At the point of

contact, ink is drawn out of the cells onto the substrate contact, ink is drawn out of the cells onto the substrate

by capillary action.by capillary action.


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Where do you find Gravure?Where do you find Gravure?Gravure is used for publications, catalogs, Sunday Gravure is used for publications, catalogs, Sunday

newspaper supplements, labels, cartons, packaging,newspaper supplements, labels, cartons, packaging,

gift-wrap, wall and floor coverings and a variety of gift-wrap, wall and floor coverings and a variety of

precision coating applications.precision coating applications.

Samples of Gravure:Samples of Gravure:


Gravure Market SegmentsGravure Market Segments

Gravure Three PPP’s

Publishing Packaging

Product

February 2009February 2009 77

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Publishing MarketPublishing MarketThree companies with printing plants in the Three companies with printing plants in the

United States.United States.

Process of choices for long run, high quality Process of choices for long run, high quality publication printing.publication printing.

Gravure has strengthened its position of Gravure has strengthened its position of dominance in the long run US consumer dominance in the long run US consumer magazine market (15% of market, 25 of top magazine market (15% of market, 25 of top publications)publications)




Publishing MarketPublishing Market

Gravure printing includes flyers, direct mail pieces, brochures, magazines, and advertising inserts.

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Packaging MarketPackaging Market Packaging has been experiencing a very competitive market over the years. We are Packaging has been experiencing a very competitive market over the years. We are

seeing reports of a strengthening gravure market coming from both equipment seeing reports of a strengthening gravure market coming from both equipment suppliers and trade shops.suppliers and trade shops.

Below are numbers on packaging market shares:Below are numbers on packaging market shares: Gravure market share worldwide in packaging:Gravure market share worldwide in packaging:

Japan 85% Europe 25% Asia 50% North America 18%

Gravure market share in flexible packaging worldwide:Asia 80%Europe 50%North America 20%

Print processes used by brand-name manufacturers:Gravure exclusively 50%Gravure & Flexo 30%Flexo 20%

Sources: GFK GroupERA



Packaging MarketPackaging Market


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Product MarketProduct Market Housing related products growth has slowed but no sign of Housing related products growth has slowed but no sign of

a recession.a recession. US Automotive related products losing market shareUS Automotive related products losing market share Gift wrap business is generally flat. Gift wrap business is generally flat. Floor covering:Floor covering:

• Carpet market decliningCarpet market declining• X & Y generations prefer hard surfaces X & Y generations prefer hard surfaces • Price is key as we continue to experience strong competition Price is key as we continue to experience strong competition

from Asia.from Asia. Postage Stamps (government outsourcing)Postage Stamps (government outsourcing)


Gravure Market SegmentsGravure Market SegmentsProduct MarketProduct Market


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Gravure ServicesGravure Services

Technical ServicesTechnical Services Marketing ServicesMarketing Services Event & Conference ServicesEvent & Conference Services IT ServicesIT Services Online ServicesOnline Services Publishing ServicesPublishing Services Administration ServicesAdministration Services Gravure Education FoundationGravure Education Foundation


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TECHNICAL SERVIESTECHNICAL SERVIES ConsultingConsulting

Bruce Beyer, GAA technical director, provides a valuable Bruce Beyer, GAA technical director, provides a valuable "outside" perspective to help you sharpen your focus. He's "outside" perspective to help you sharpen your focus. He's nationally recognized throughout the gravure industry as an nationally recognized throughout the gravure industry as an expert troubleshooter who can spot the problems and expert troubleshooter who can spot the problems and deficiencies, then help you frame and execute the best deficiencies, then help you frame and execute the best solution, case by case.solution, case by case.


Bruce Beyer

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TECHNICAL SERVICESTECHNICAL SERVICES

Operator CertificationOperator Certification An online textbook-based technical course that An online textbook-based technical course that

enables individuals to proceed at their own pace, enables individuals to proceed at their own pace, before completing online self-testing to obtain a before completing online self-testing to obtain a grade instantaneously and move through eight grade instantaneously and move through eight modules.modules.


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TECHNICAL SERVICESTECHNICAL SERVICES

Technical AssistanceTechnical AssistanceHelp is just a phone call away when you need Help is just a phone call away when you need assistance in solving your gravure related assistance in solving your gravure related dilemma.dilemma.

Call Bruce Beyer 254.366.0467Call Bruce Beyer 254.366.0467


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TECHNICAL SERVICESTECHNICAL SERVICES TextbookTextbook

Comprehensive textbook covering all aspects of Comprehensive textbook covering all aspects of gravure printing.gravure printing.

Technical ManualsTechnical ManualsSpecialized reference manuals on specific technical Specialized reference manuals on specific technical areas such as doctor blades, engraving and ink.areas such as doctor blades, engraving and ink.


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MARKETING SERVICESMARKETING SERVICES

GAA is continuing the process of growing our marketing GAA is continuing the process of growing our marketing strategy in these economic difficulties. We are:strategy in these economic difficulties. We are:

CommittedCommitted

RespectedRespected

ResponsiveResponsive

InnovativeInnovative

to reaching the global gravure industry by using our to reaching the global gravure industry by using our marketing & technical resources.marketing & technical resources.


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2009 EVENT & CONFERENCE SERVICES2009 EVENT & CONFERENCE SERVICES GAA Basic Gravure SeminarGAA Basic Gravure Seminar

• March 16March 16thth – 20 – 20thth @ Western Michigan University @ Western Michigan University

GAA Spring Board of Directors MeetingGAA Spring Board of Directors Meeting• April 14April 14thth – 16 – 16thth @ Arizona State University @ Arizona State University

Sustainability & Process Control in Gravure Sustainability & Process Control in Gravure Packaging Printing SeminarPackaging Printing Seminar• June 10June 10thth – 12 – 12thth @ Rochester Institute of Technology @ Rochester Institute of Technology

GAA Environmental WorkshopGAA Environmental Workshop• June 16June 16thth – 18 – 18thth @ Toronto, Canada @ Toronto, Canada


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2009 Conference & Event Services2009 Conference & Event Services GAA Basic SeminarGAA Basic Seminar

• September 14September 14thth – 18 – 18thth @ Western Michigan University @ Western Michigan University

Advanced Pressroom Technology SeminarAdvanced Pressroom Technology Seminar• Week of October 26Week of October 26thth @ Western Michigan University @ Western Michigan University

GAA Fall Board of Directors Meeting GAA Fall Board of Directors Meeting • October 2009 @ Keswick Hall, Keswick VAOctober 2009 @ Keswick Hall, Keswick VA

GPC ConferenceGPC Conference• November 17November 17thth – 20 – 20thth @ Naples Beach Hotel & Golf Club, FL @ Naples Beach Hotel & Golf Club, FL


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IT ServicesIT Services

Need help navigating the new online Need help navigating the new online magazine? Contact Team GAA magazine? Contact Team GAA member Allen Krusenstjernamember Allen Krusenstjerna

for login assistance.for login assistance.

E: E: [email protected]

585.385.1807585.385.1807


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Online ServicesOnline Services

Whether it is shopping for Whether it is shopping for products, registering for an products, registering for an

event, or browsing the pages of event, or browsing the pages of GRAVURE magazine, you can do GRAVURE magazine, you can do

it all at www.gaa.orgit all at www.gaa.org


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Publishing ServicesPublishing ServicesGravure is the bimonthly journal of the Gravure Association Gravure is the bimonthly journal of the Gravure Association

of America, Inc. and the official voice of the gravure industry of America, Inc. and the official voice of the gravure industry

in the USA and abroad. It is distributed to all GAA members in the USA and abroad. It is distributed to all GAA members

and to selected gravure buyers and customers, educators and and to selected gravure buyers and customers, educators and

students. It is also available to nonmembers through students. It is also available to nonmembers through

individual subscriptions.individual subscriptions.

If you’re interested in advertising If you’re interested in advertising

contact GAA.contact GAA.


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Administration ServicesAdministration Services

Team GAA is available to assist Team GAA is available to assist with locating technical with locating technical

assistance, placing an order or assistance, placing an order or registering for an event. Contact registering for an event. Contact

GAA at 201.523.6042GAA at 201.523.6042


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Gravure Association of AmericaGravure Association of America Gravure Education FoundationGravure Education Foundation

In 1979, the founding trustees of the GEF recognized that ensuring In 1979, the founding trustees of the GEF recognized that ensuring technological change would continue to accelerate. New technology technological change would continue to accelerate. New technology became a catalyst for changes in customer needs and demands and in became a catalyst for changes in customer needs and demands and in competition in the print communication and marketplace.competition in the print communication and marketplace.

These founding trustees agreed that the industry’s next generation These founding trustees agreed that the industry’s next generation would require specialized education in order to manage and produce would require specialized education in order to manage and produce in the new business environment. Their foresight gave rise to the in the new business environment. Their foresight gave rise to the Gravure Education Foundation.Gravure Education Foundation.

The GEF is dedicated to promoting and supporting educational The GEF is dedicated to promoting and supporting educational development in gravure technology. In order to meet and exceed the development in gravure technology. In order to meet and exceed the demands of an ever-changing marketplace, we encourage and support demands of an ever-changing marketplace, we encourage and support programs that include extensive instruction in gravure technology.programs that include extensive instruction in gravure technology.

The Foundation has made steady progress since its inception in 1979, The Foundation has made steady progress since its inception in 1979, and we are proud of the support we provide for educational and we are proud of the support we provide for educational development in gravure technology. As we embark upon our third development in gravure technology. As we embark upon our third decade, the Foundation is strengthening its support by implementing decade, the Foundation is strengthening its support by implementing new educational initiatives and expanding its support of existing new educational initiatives and expanding its support of existing programs.programs.


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Gravure Education FoundationGravure Education Foundation

The mission of GEF is to promote and The mission of GEF is to promote and support educational development in support educational development in gravure technology by raising and gravure technology by raising and properly distributing money and resources properly distributing money and resources to deserving educational institutions and to deserving educational institutions and students. The foundation will motivate students. The foundation will motivate and develop individuals with technical and develop individuals with technical proficiency and leadership skills for the proficiency and leadership skills for the print communication industry.print communication industry.


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Meet GAA’s Meet GAA’s PRESIDENT & CEOPRESIDENT & CEO

BILL MARTINBILL MARTIN


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Where our marketing & technical Where our marketing & technical resources meet the gravure resources meet the gravure

printing world!printing world!

www.gaa.org E: E: [email protected] 201.523.6042201.523.6042


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1 Marketing & Technical Resources for the Gravure Industry February 2009.

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