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Mary Beth Lech, Lifetime CFCM, Fellow

NCMA Chapter Relations Manager

Crystal Glenn, CPCM, Fellow

President-elect, Tysons Corner Chapter

What’s in YOUR chapter playbook?

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Team Expectations

• Sports teams will play the game to win, make the playoffs and expand the brand.

• NCMA teams are our chapters.

• NCMA expects the chapters to participate in the profession and professional development, be recognized through the awards programs and expand the NCMA brand.

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How Chapter Teams Can Meet and Beat NCMA Expectations• Provide educational opportunities

• Provide networking and social opportunities

• Provide business opportunities

• Provide career enhancing and career matching opportunities

• Provide leadership opportunities

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Draw up the plays

Think Outside

The Box

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Let’s discuss examples of plays and strategies and how to incorporate them in to your playbook

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Types of “plays”

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How to Execute the Plays

• Time Budget

• Resource Budget

• Financial Budget

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Set your goals

• Two minute drill

• What team members are involved?

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Financial Goals

• How do we pay the bills?– Break even?– Build reserves?– Create wealth to support and expand

initiatives?

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What are your pricing strategies?

• Member / non member

• BOGO

• Student / retiree discounts

• Early bird discounts

• Block or group pricing

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What are your chapter’s pricing policies?

• Credit cards– Every event?– Selected events?– Refunds?

• Refund or cancellation policy– Is it publicized– Do you always collect?– Do you have a 3 strikes policy?

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Understand the Components

• Fixed, variable and semi-variable costs

• Cost + Profit = Price– PROFIT is NOT a bad word– Chapters are allowed to make a profit on their

events.

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Let’s Price a NES• First step?

• Next steps?

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Create Value—That’s What Should Be in Your Playbook

• For the member

• For the chapter

• For NCMA

• For the profession

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Meet your new chapter member—Mr. Benjamin Franklin

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