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MEXICOBUSINESS PLAN –2008

Aerocomm/Insight and Logicbus

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Logicbus Technical TeamLogicbus Technical TeamOur goal: Grow Aerocomm Sales in Mexico more than 20% Our goal: Grow Aerocomm Sales in Mexico more than 20%

in 2008!in 2008!

North MexicoCd Juarez Chihuahua

Mexico City South Mexico

Blasioz ValenzuelaFounder/Director/Sales

Teodoro ValenzuelaFounder/ Eng Cons

Daniel FloresSupport Manager

Miguel VelascoApplications Eng

NW MexicoTijuana – Guadalajara

(Mexico Sillicon Valley)

Grisela ZamoraInside Sales Rep North

Anabell SaldanaWebStore

Idalid AlamillaInside Sales Rep South

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Where should we go?Where should we go?OEM .- This channel should represent our main area because these companies actually are using our hardware and they need a good wireless platform to include in some of their products design. We are going to focus in manufacturing plants, R&D centers, logistics, test facilities, automotive design centers and test and validation facilities (Visteon, VW, Delphi, Nissan, Siemens VDO, TRW, TREMEC, VALEO, GASpar, Pegasus, USII Electronics, Benchmark, SCI, Flextronics, etc)

VAR.- LogicBus has an integrator (VAR) network with multiple companies around Mexico, Logicbus will catch new customer for Aerocomm products using these products in conjunction with the other products they are currently using for their projects.http://www.logicbus.com.mx/Mapa_Distribuidores.php

Academic.- Universities in Mexico receive many founds from the government for their labs, this is a great opportunity to start introducing Aerocomm Hardware and development kits in their curricula. Our idea here is the exposure of Aerocomm products to graduated and undergraduate students so in the future they decide in Aerocomm when they have a wireless need.

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OEMsOEMsThis channel is crucial for a healthy territory. Having big OEMS pulls the creation of new VARS and the opportunity of good referrals this is very important in the Mexican market. At the beginning Aerocomm and Logicbus have to be very aggressive with the price and support in order to gain the final customer, even if possible have demo products for test or proof of concepts.

Logicbus will work hard this year to try to double the number of OEMs in the region to grow the sales yearly and have a wider customer base.

Action Plan:-Visit plants and our contacts to show Aerocomm products-Technical presentation to groups of engineer by our Sales Engineers-Open door seminars for any company in the region in our facilities-Give technical literature to prospect customers-Include Aerocomm products in our Biweekly News Email from LogicBus to our customer database >18,000 contacts (http://www.logicbus.com.mx/Email.php )

-RECOMMENDATION: Lots of hardware presentations and some free short training meeting to get the hardware exposure to our current customers.These activities are going to be executed by Blasioz Valenzuela, Miguel Velasco and Daniel Flores upon the geographical location

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Technical SeminarsTechnical SeminarsLogicBus presents many open doors seminars in different cities in Mexico to show all the products that we represent. This is the opportunity for our customer to get to know the products and see them working before they buy them to test them.These seminars are great to catch the attention of possible customers-

We are planning to incorporate Aerocomm demos to these presentations as soon as possibleWe will develop some demo of our hardware working with the wireless radios.

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News EmailNews EmailEvery two weeks, Logicbus tech department writes an email with news and product recommendations. LogicBus will include Aerocomm products in this marketing tool to help promote the brand between our existing database.http://www.logicbus.com.mx/Email.php

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VARsVARsLogicBus has a VAR program where we select the best companies to be published in our web site as VAR and Sub Distributors of all LogicBus products in Mexico, therefore they should receive special support from us and some VAR discounts. It is very important for Logicbus to have great prices and support from the supplier in order to have an excellent and effective VAR program.Currently we have 10 companies in the program.

Action Plan:

-Promote Aerocomm Products for their future projects and developments-Put an advertisement in our webpage-Give FREE support to our VARs-Invite some new contacts

This activities are going to be handled by Blasioz Valenzuela

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VARs ProjectsVARs ProjectsThese are some examples of their jobs:

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WebPageWebPagewww.logicbus.com.mxwww.logicbus.com.mx

Our Webpage is a very powerful tool to drive existing and new customer to buy LogicBus products. More than 5500 visits on November 2007!Logicbus is very well positioned in google there many customer will see Aercomm products in our WebPage

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WebStoreWebStorehttp://www.logicbus.com.mx/catalog/http://www.logicbus.com.mx/catalog/

Our NEW webstore, it is the most complete store for Automation and Control projects. We will include Aercomm products ASAP http://www.logicbus.com.mx/catalog/

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TradeshowsTradeshowsLogicBus always tries to be present on the most important shows through all Mexico. We request literature and financial support from the brands that will be presenting at the show to help pay the booth expenses. i.e. Booths at previous ISA and Mexitronica shows.

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AcademicAcademicThe Universities and Research Centers that we need to start visiting and promoting Aerocomm products are:

-ITESM with 28 campuses through out Mexico (Best Private university in Mexico)-UdeG (Second Largest public university in Mexico 300K students based in Guadalajara-Mexican Silicon Valley)-Universidad Tecnologica (University with multiple campus in Mexico oriented to technology)-UNITEC (University oriented to technology with campus in Mexico city and Guadalajara)-UAG Private university located in Guadalajara-Tecnologicos Regionales Public regional universities many “maquila” engineers graduated from these universities.

Action Plan:

-Visit professors with Aerocomm Demo Kits-Onsite presentation for professors and students

These activities are going to be executed by Blasioz Valenzuela, Daniel Flores and Miguel Velasco depending in the university geographical location

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Top Mexico CitiesTop Mexico CitiesThe 10 cities where main effort is going to be applied are:

1.- Guadalajara (Mexico Silicon Valley, pharmaceutical, beer factories, food, research centers) Logicbus Headquarters2.- Queretaro (Automotive and appliances) 1 VAR3.- Mexico City (all type of industries and research labs) 4 VARs4.- Guanajuato (Automotive-GM, Food, chemical plants, oil and gas ) 1 VAR5.- Aguascalientes (Automotive- Nissan, wineries, etc)6.- Tijuana (Electronics and aeronautics) Logicbus office in San Diego7.- Monterrey (All types of industries) 8.- Reynosa (Maquiladoras) 1 VAR 9.- Veracruz (oil and gas)10.- Hermosillo (Food , Beer, Automotive)

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Sales 2008 – Aerocomm new brand for Sales 2008 – Aerocomm new brand for LogicbusLogicbus

Quarter Quarter  Sales 2007Sales 2007 GrowthGrowth Quota 2008(USD)Quota 2008(USD)Q1Q1 25,000*25,000* 15%15% 28,75028,750Q2Q2 25,000*25,000* 20%20% 30,00030,000Q3Q3 25,000*25,000* 22%22% 30,50030,500Q4Q4 25,000*25,000* 25%25% 31,25031,250

$0$0 $120,500 USD$120,500 USD

In the following table we can see the expected amount sales of Aerocomm Products in Mexico by LogicBus this new year. *These numbers are open to discussion with Aerocomm and Insight Directors to better decide the future of Aerocomm in Mexico with the partner Logicbus, because we don’t have previous real number just estimates

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Components for SuccessComponents for Success• Sign a contract with Aerocomm and Insight for the distribution of the brand in Mexico in order to have good prices and good support• Logicbus 6 years of experience in the Mexican Market• Logicbus experience in the Mexican Automation and data acq. Market• Excellent time of Logicbus Admin dept to process a PO from a new Customer, less than 1 day• Local Sales, local support, local mkt and local products delivery with all the importation paperwork•Local contacts in Guadalajara, Mexico City, Tijuana, Reynosa and other important Mexican cities.• 2 Tech support guys • Logicbus will have good stock level of the best seller products in order to offer better delivery time to our customers• Good lead time, less than 5 days if the product is not in stock• Brochures and literature from Aerocomm to deliver to our customer• Continue positioning www.logicbus.com.mx webpage to have more hits for Aerocomm products• Be listed in the http://www.aerocomm.com/ web page as your sales channel in Mexico• Good margin % discount in the products• Training material from Aerocomm for our sales and support engineers• Develop a Marketing campaign in Mexico with the help of Aerocomm and Insight• Lots of sales visits and presentations by LogicBus

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Your best partner to sell in Mexico is Your best partner to sell in Mexico is Logicbus!Logicbus!

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