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m.Net Facilitating the Development and
Commercialisation of Applications
Professor Reg CouttsUniversity of Adelaide
[email protected] Director, Technology Strategy
m.Net Corporation
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m.Net Consortium
ADELAIDEUNIVERSITYAUSTRALIA
Medical Communicatio
ns Associates
chimo
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Stimulating Broadband Mobile Applications Industry
Infrastructure
Developer Programs
Market BasedPrograms
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Incubating Application Developers
• Network(s) to trial applications with customers– 3G WB-CDMA “precinct”– Citilan WiFi Operational Network
• Aggregation Gateways– SMS and MMS gateway– 3G Portal
• Club for Developers - Gallery 4– Development platforms
• Nextenzo, Brew• Seminars, technology support, access to seed $• Channels to the carriers
• University Sponsored Applications
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WB-CDMA (3G) Network
3G Network
Coverage
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The Extended Network
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Wi-Fi Hotspot Network
Commercial Launch
17 September 2003
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SMS Gateway
Charging Proxy
Telstra
Optus
Vodafone
House Price
Coastal Watch
Tarot
WI FI Access
MinTran
HT
TPSMPP
SMPP
SOAP/XML
Premium SMS Aggregation
O/S
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3G Concept Portal
News/wx
Games
Local Content
Videos
Cartoons
Training
3G Portal
Loca
l and
Ove
rsea
s Co
nte
nt P
artne
rs
User Behaviour Research
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Gallery 4
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Gallery 4
HealthSpringHealthSpring
House PriceHouse Price
MiniTranMiniTran
Used Car Used Car FinderFinder Virtual Virtual
TouristTourist
LBSLBS
GamesGames
TarotTarot
Market Market ResearchResearchAppApp
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Rich Media Applications
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m.Net 3G Portal
• Choice Magazine • Steve Whitham Media • Australian Film Corporation • SA Museum, • Botanic Gardens
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Case Examples
• MiniTran - Kukan Studios (Adelaide)
– Focus: “innovation mobile (location based) applications” – m.Net role: Channel to clients
• Healthspring - MDA (Adelaide) – Focus: “mobile clinician”– m.Net role: Consortium member, development support with Telstra
• Amnesia (Sydney) – Focus: “innovative mobile networked games”– m.Net role: Contract development
• Monkey Physics (Adelaide)– Focus: “3G games”– m.Net role: Industry links, Government grants
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Sponsored Applications Development by Students
• Exploits GPS location in taxisExploits GPS location in taxis
• User has 3G and able to Follow ProgressUser has 3G and able to Follow Progress
• Complete User ControlComplete User Control
• Avoids Operator peak time “Bottleneck”Avoids Operator peak time “Bottleneck”
• Evolution from SMSEvolution from SMS
• “ “Pull” coupons from addPull” coupons from add
• “ “Push” coupons from data basePush” coupons from data base
• Have trialed at Uni Cafeteria Have trialed at Uni Cafeteria
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Summary• m.Net - A Consortium for Collaboration to
Foster Application Development– Convergent Infrastructure
• WLAN Operational Network • 3G Test bed
– Application Developers in Gallery 4• Development and Aggregation platforms
– Premium SMS Gateway– 3G Portal– Nextenzo and Brew
– Innovation Applications by University Students