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NCLCA InstituteMarketing Your Center Activities

Presented By:Mark F. Daddona, Ph.D., L.P.C.

Interim Associate Vice PresidentEnrollment Management

Assistant Professor of PsychologyClayton State University

Morrow, GAmarkdaddona@clayton.edu

(678) 466-4095

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Session OutlinePart 1: Warm-up – What are your needs?Part 2: Center Contacts and Service GoalsPart 3: Tracking Student Usage and ContactsPart 4: Basic Center InformationPart 5: Center Marketing Ideas and

SuggestionsPart 6: When You Reach Your Goal, What

Next?Part 7: Begin Your Marketing Plan

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Part 1: Warm-Up

What would you like to know about learning center marketing?

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Part 2: Center Contacts and Service Goals

a. List the major services offered in your center.b. What is the total enrollment of your institution? If your center

can only serve a portion of the total student population, what is that approximate number? Approximately how many students does your center serve each academic year?

c. What is the approximate percentage of students you are serving?d. What percentage of your student population would you like to

serve?e. How did you determine this goal?f. Is this percentage realistic considering your current space, staff,

and other resources? If not, what else would you need to meet your student projection?

g. For which specific programs in your center do you want to target more students? Why?

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Center for Academic Success GoalGoal: Increase student contacts in all services

provided from 17% to 30% of the total number of students enrolled.

Outcome: Data reported for CAS student contacts, total contacts and services used. During FY2008, 2,391 students used CAS services for 15,835 total visits, representing ~33% of the student population.

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Part 3: Tracking Student Usage and Contacts

a. How do you track the students using your center and what services they are using?

b. Is this approach effective? _______ If not, what are your plans to change it? 

c. What do you do with the data?

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Sample Center Data Total Student Contacts: FY 2006 = 7,006 total contacts; 1,617 individual student contacts FY 2008 = 15,835 total contacts; 2,391 individual student contacts FY 2009 = 19,652 total contacts; 2,701 individual student contacts

CAS Services & Contacts

5455 126

329 250

928

2,795

882343

794 785426 624 677

5234

4639

4068

1229 972 904392

3,768

1,055

4,801

3,708

688 666860

0

1,000

2,000

3,000

4,000

5,000

6,000

Services

Stud

ent C

onta

cts

FY 2006

FY 2008

FY2009

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Contacts- Four Year ComparisonCenter for Academic Success

1,709 1,992 2,384 2,560

7,6538,432

16,293

18,435

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

2005-2006 2006-2007 2007-2008 2008-2009

Academic Year

Stud

ent C

onta

cts

Individual Students

Total Visits

Monthly Contacts

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CAS Monthly Contacts - 2 Year Comparison

15781790

1282

1850

184

1118957

1356

2595

2813

1786

677

1605

2376

1868

2182

293

11421016

1097

2425

2819

2156

731

0

500

1000

1500

2000

2500

3000

Jan Feb March April May June July Aug Sept Oct Nov Dec

Tota

l Con

tact

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Part 4: Basic Center InformationName: Center for Academic Success

Motto/Slogan:

Helping ALL Clayton State Students Reach Their Academic Potential

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Part 5: Center Marketing Ideas and Suggestions

1. What marketing techniques am I using now that seem to work?

2. What ideas have I heard from others that I might like to try?

3. What can I implement or try this fall semester?

4. What do I want to try and implement during another semester?

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Promoting Services at Campus Meetings and Events

Faculty Meetings (campuswide, colleges/schools, individual departments)

Campus Open House for potential studentsAdmitted student programs and receptionsNew student orientationActivity FairsCARE Fairs – focus is on all departments

supporting academics

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Promoting Services in ClassesTypes of Courses

First Year Experience CoursesProbation CoursesOther Core Courses

Provide Overview of ServicesConduct academic success workshop in classBring peer tutors with youBring promotional materials

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Promotional ActivitiesFall Open HouseCandy Corn Counting ContestFall Finals Tutoring BlitzWinter Warm-UpsMardi Gras CelebrationJelly Bean Counting ContestPopcorn DaySpring Finals Tutoring BlitzIce Pops

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Promotional LiteratureBrochuresBookmarksSemester-at-a-GlanceHandout FlyersBook: How to Get Good

Grades in CollegeH&H Publications

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Promotional TechnologyWeb Site:

http://adminservices.clayton.edu/cas/Flat Screen TVFacebookTwitter

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Promotional Logo ItemsPencilsPensHighlightersNote PadsPost-It NotesKey HooksTutor T-ShirtsOthers???

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Part 6: When you reach your goal, what next?

a.Quality controlb.How do you know if you’ve reached your

saturation point? What are the signs?c.How will you determine student satisfaction?d.How will you determine if your center is

really helping students?e.How will you spread the word of your

success?

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Part 7: Begin Your Marketing PlanBegin your action plan

at the Institute

Get Ready for Fall Semester