1 Nestle Swapnil Ambre

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NESTLE





INTRODUCTION

Ńestléµ is a Swiss-German word which means´Little Nestµ which is its trademark

Nestlé is the worlds number one food company

5th largest company of the world according to its turn over

2 million 31 thousand people employed from all over the World

Present in 81 countries of the globe having 522 factories

Over 700 products renovated or innovated in the past five years, with wellness inmind



MISSION STATEMENT

"Nestle is the largest food company in the world.But, more important to them is to be theworld's leading food companyµ.



PROFILE

Nestle India Ltd. is a 51% subsidiary of Nestle SA, the largest processed foodcompany in the world. In India, the company dominates the coffee, infant food,weaning cereals and noodles markets. It has very strong brands like Ńescafeµ,´Maggieµ , Ćerelacµ and ´Milkmaidµ.

Nestle primary lines of business are beverages, infant foods, confectioneries,culinary and milk products

Beverages: Beverages account for 38% of the company·s turnover and Nestle isa market leader in instant coffee with its Nescafe and Sunrise brands

Milk Products : Nestle manufactures and markets a range of milk products likedairy whiteners, sweetened milk, infant foods , weaning cereals under theEveryday, Milkmaid, Lactogen, and Cerelac brands. Milk products form 34% of the company·s turnover and are the cash generators for the company. Thesesegments are growing at a very slow pace.



PROFILE CONTD

Nestlé world-famous brands include Nescafe, Kit Kat and Perrier, among manyothers. The group also owns a large shareholding in cosmetics company L'Oreal.As with other food companies, recent years have seen a greater concentrationon a focused food and beverage business. In particular Nestlé has leveraged itsperformance in sectors such as ice cream and petfoods with an aggressiveacquisition strategy. Advertising Age estimated global measured advertising expenditure of $2.3bn in 2008, making Nestlé the world's #10 advertiser

Some of the Brands of Nestle are Nescafe, Gervais Extreme, L'Oreal, MaggiNestlé, Rowntree, Maxibon, Nestlé Purina / Friskies, Galderma, Nestea, Buitoni,

Cereal Partners, Herta, Dreyer's Ice Cream, Gerber, Nestlé Waters, Nespresso,Baerenmarke, Alcon Laboratories, Nesquik, Jenny Craig, Baci, NestléProfessional, Nestlé Baby, Food Willy Wonka



HISTORY

Food is a core element of our daily lives. It enables us to survive as well as abalance and good quality food also help to ensure a better standard of living.

HENRI NESTLÉ (The Founder of Nestlé) said:

´T hey thought that my invention could save the lives of so many children.

Counted enormously, the financial gain was not the prime motivation.µ

Nestlé was founded in 1866. In 1905 the two companies Nestlé and the Anglo-Swiss Condensed Milk Co. merged. They not only unite their worldwidedistribution and production network but also their milk-processing expertise. If we talk about taste and pleasure, many customers think 1st and foremost of therange of chocolate products that has belonged to Nestlé since1905 and was

expanded significantly in 1929 with the taste over of Swiss chocolate makersPeter, Cailler and Kohler the acquisition of Rowntree (Kit Kat, Smarties).

The expansion of their activities into the area of performance nutrition withthe take over of Power Bar in 2000 follows this trend. With the expansion of food services division and takeover of Chef America in 2002, Nestléacknowledgment the growing trend for eating out-of ²home.



HISTORY CONTD

With the acquisition of carnation in 1985, they entered the pet food businessbecoming a joint world leader via mergers with Spiller (1985) and Purview(2001).

Since 1947, Nestlé has also held an indirect participation in L·Oreal. Following the 1989 joint venture, Gal derma, in dermatology, the 2002 joint ventures,´Laboratories Inneovµ combine the competencies of Nestlé in nutrition researchwith those of L·Oreal in cosmetics. This creates access to a further dimension of nutrition, that of promoting beauty and wellness via specific nutritionalsupplements.

The success of the 1977 move into the pharmaceutical companies with the

takeover of Alcon was highlighted with the partial IPO (around 25%) in 2002.

´W ith over the hundred years of experience, we know that the trust of our consumer is based on the quality and safety of our products. W e also know thatwe must continue to deserve this trustµ.



FINANCIALS

´ SALES IN MILLIONS 2010 2009

´ FOOD AND BEVERAGES- ZONE AMERICA 7634 7487- ZONE EUROPE 5336 5241- ZONE ASIA,AFRICA 4120 3744

´ NESTLE WATERS 2036 2068´ NESTLE NUTRITION 2512 2420´ OTHER FOD & BEVERAGES 2632 2338

´ NESTLE FOOD AND BEVERAGES 24270 23298´ PHARMA 2008 1876

´ TOTAL GROUP 26278 25174



PRODUCTS

NestleMilkmaid Ice Cream Syrups Jams Homey

Huckleberries Candies Nestle freshand Dahi

Nestle slimMilk Maggi sauces

Maggi pizzamazza

MaggiPichkoo Nescafe Nescafe

cappuccino

Nestle icedtea with

Green Tea

Nestle Milosmart plus Nestle sunrise Nestle Munch



PRODUCTS CONTD

´ Milk Products and Nutrition



PRODUCTS CONTD

´ BEVERAGES



PRODUCTS CONTD

´ PREPARED DISHES AND COOKING ADS



PRODUCTS CONTD

´ CHOCOLATE AND CONFECTIONARY



PRODUCT PORTFOLIO IN INDIA

Milk Product

and Nutrition47.3%

Dishes andcooking Aid

10%

Beverages23.2 %

C hocolate19.5%



PRODUCT PORTFOLIO CONTD

´ Nestle India Ltd (NIL)Nestle India Ltd a 59.8 per cent subsidiary of NestleSA,Switzerland, is a leading manufacturer of food products in India. Its productsinclude soluble coffee, coffee blends and teas, condensed milk, noodles (81 percent market share), infant milk powders (75 per cent market share) and cereals(80 per cent market share). Nestle has also established its presence in

chocolates, confectioneries and other processed foods. Soluble beverages andmilk products are the major contributors to Nestlé's total sales. Some of Nestlé's popular brands are Nescafe, Milkmaid, Maggi and Cerelac. Thecompany has entered the chilled dairy segment with the launch of Nestle Dahland Nestle Butter. Nestle has also made a foray in non-carbonated coldbeverages segment through placement of Nestea iced tea and Nescafe Frappevending machines. Exports contribute to 29 per cent of its turnover and thecompany reported net sales of US$ 650 million in 2009.



PRODUCT WIDTH AND DEPTH

Chilled Meats

- Franfurter classics 10s and 4s

- Frankfurter Jumbos

- Chicken Franfurter 10s

Breakfast Cereals

- Nestle Cheerios

- Nestle Honey Nut Cheerios

- Nestle Honey Oat Cheerios

- Nestle Shredded Wheat

- Nestle Shredded Wheat Bitesize

- Nestle Honey Nut Shredded Wheat

- Nestle Fruitful Shredded Wheat



PRODUCT WIDTH AND DEPTH CONTD

- Nestle Shreddies

- Nestle Froasted Shreddies

- Nestle Coco Shreddies

- Nestle Honey Shreddies

- Nestle Golden Nuggets- Nestle Cinnamon Grahams

- Nestle Fitnesse

- Nestle Fitnesse and Fruit

Drinks

Coffee

- Nescafe Original




- Nescafe Gold Blend

- Nescafe Black Gold

- Nescafe 37

- Nescafe Decaf

Water

- Vittel Bonne Source

- Perier

- Buxton natural Mineral Water

Hot Choclate

- Aero

- Skiny Cow




Confectionary

Choclate Bars

- Aero

- Milkybar

- Heaven- Kitkat

Choclate Sweets

- Rolo- Smarties




Sugar Confectionery- After Eight

- Black Magic

- Dairybox

Cakes

Ambient Cakes

- Smarties celebration Cake

- Smarties Gift Cake

- Funtastic Traybake- Smarties Cup Cakes

- Jellytots Cup Cakes

- Smarties Mini Bites

- Smarties Cake Bars

-




- Rolo Valentives Cake

Instore Bakery

- Smarties cookies

- Smarties Mini Cookies- Quality street Matchmaker

- Rolo Cookies

- Toffee Crisp Cookies

- Yorkie cookies- Rolo Doughnuts

- Marties Iced Ring Doughnuts

- Smarties Mini Doughnuts

- Toffee Crisp Doughnuts




Cake

- Smarties Party Cake

- smarties Funny Faces Cup Cake

- Rolo Choc Brownie

- Yorkie Choc Cookie- Milkybar my First Baking Mix



M ARKETING MIX

Product

Price

Promotion

Placement



STPD ANALYSIS

STPD Analysis Segmentation:- Based on lifestyle and habitsof urban families

Targeting:- Kids, Office goers

Positioning:- With statements such as ´2 minute noodlesµand Éasy to cook, good to eatµ

Differentiation:- Taste, Flavours, Packaging



CUSTOMERS

Every person, of any age group, gender etc is the target customer of Nestle

Nestle target its customers by knowing customer needs & demands. For thispurpose it made customer profile.

Customer profile based on two criteria:

Qualitative research

This involves setting up small focus groups of consumers who express their ideasand opinions about their needs and views on different products.

At one level, this might involve asking groups of athletes to talk about theirlifestyles, dietary habits and training regimes.

At another level, it could involve a consumer focus group discussing the quality of the nutritional labeling on a yogurt drink.



CUSTOMERS CONTD

Quantitative research:-

This involves only relatively few people like professional market researchers mayinterview thousands of people through postal or telephone interviewing.

Nestlé regularly uses both forms of research to gain a clear idea of consumeropinions and trends.

Using these customer profile techniques, Nestle developed its different productstrategies to target the customers.



CUSTOMERS CONTD

Quantitative research:-

This involves only relatively few people like professional market researchers mayinterview thousands of people through postal or telephone interviewing.

Nestlé regularly uses both forms of research to gain a clear idea of consumeropinions and trends.

Using these customer profile techniques, Nestle developed its different productstrategies to target the customers.



SEGMENTATION

Segmentation of world in three zones

US

Asia

Oceania & Africa



THANK YOU

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