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Nick IllsleyNick IllsleyChief ExecutiveChief ExecutiveTransport DirectTransport Direct

2525thth June 2009 June 2009

Nick IllsleyNick IllsleyChief ExecutiveChief ExecutiveTransport DirectTransport Direct

2525thth June 2009 June 2009

DIGITAL TRANSPORT (ESPECIALLY INFORMATION)

DIGITAL TRANSPORT (ESPECIALLY INFORMATION)

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A History LessonA History Lesson

In the nineteenth century the railway caused the adoption of national time and from day one ran to a published timetable

Late twentieth century development of mainframe systems for revenue and operations e.g. TOPS, early beginnings of real-time information systems

Early adoption of the Internet such as Trainline and the Railtrack Information site, development limited to either a single mode or to a single company e.g. NRE and EasyJet

Transport is a form of communication and depends heavily on information and communication for its operations and commercial appeal Internet completes the transition from supplier to customer domination of markets

In the nineteenth century the railway caused the adoption of national time and from day one ran to a published timetable

Late twentieth century development of mainframe systems for revenue and operations e.g. TOPS, early beginnings of real-time information systems

Early adoption of the Internet such as Trainline and the Railtrack Information site, development limited to either a single mode or to a single company e.g. NRE and EasyJet

Transport is a form of communication and depends heavily on information and communication for its operations and commercial appeal Internet completes the transition from supplier to customer domination of markets

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Joining-up the modes ……Joining-up the modes ……

Transport Direct joins up the Modes

Rail

Bus

Coach

Light Rail

Car

Ferry

Air

Walking

Cycling

Building on Individual Systems and Providing the Glue

Transport Direct joins up the Modes

Rail

Bus

Coach

Light Rail

Car

Ferry

Air

Walking

Cycling

Building on Individual Systems and Providing the Glue

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...and location-based travel planning...and location-based travel planning

The complexity of life requires awareness of location and the ability to travel between places

Where I live

Where I work

Where I shop

Where my children go to school

Where I get healthcare

Where my family and friends live

Where I go for leisure

Where we are is inevitably a compromise, and mobility is the key to reducing hassle!

The complexity of life requires awareness of location and the ability to travel between places

Where I live

Where I work

Where I shop

Where my children go to school

Where I get healthcare

Where my family and friends live

Where I go for leisure

Where we are is inevitably a compromise, and mobility is the key to reducing hassle!

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A Truism?A Truism?

We all know where we are?

Great Minster House

76 Marsham Street

SW1P 4DR

Pimlico (nearest tube)

Westminster Borough

London

South East

England

United Kingdom

Europe etc

We all know where we are?

Great Minster House

76 Marsham Street

SW1P 4DR

Pimlico (nearest tube)

Westminster Borough

London

South East

England

United Kingdom

Europe etc

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Locational InformationLocational Information Selecting Origins and Destinations

Select from over 30 million

Address

Postcode

Place

Public Transport Location

Amenity/Attraction/Event

Data Gathering and Maintenance

330,000 bus stops, at 1metre accuracy, unique name and number

Over 1 trillion O & D Pairs

Over 100 billion public transport Pairs, 99% Accuracy = 1 billion wrong

Data Quality Matters – Bad Data = Wrong Answer

Selecting Origins and Destinations

Select from over 30 million

Address

Postcode

Place

Public Transport Location

Amenity/Attraction/Event

Data Gathering and Maintenance

330,000 bus stops, at 1metre accuracy, unique name and number

Over 1 trillion O & D Pairs

Over 100 billion public transport Pairs, 99% Accuracy = 1 billion wrong

Data Quality Matters – Bad Data = Wrong Answer

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EU INSPIRE DirectivesEU INSPIRE Directives Enacted on 14th March 2007

Covers the Infrastructure for Spatial Information across Europe

3 Annexes of Information, Transport Networks in Annex 1

Supports many things including journey planning

Linear Elements with Nodal Connectivity

Intermodal and pan-Nation Connectivity

Freely Available (not necessarily free)

May be followed by an ITS Directive harmonising systems and equipment

Enacted on 14th March 2007

Covers the Infrastructure for Spatial Information across Europe

3 Annexes of Information, Transport Networks in Annex 1

Supports many things including journey planning

Linear Elements with Nodal Connectivity

Intermodal and pan-Nation Connectivity

Freely Available (not necessarily free)

May be followed by an ITS Directive harmonising systems and equipment

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Domestic PolicyDomestic Policy Devolution

Transport is an almost totally devolved responsibility (to Scotland, Wales and Northern Ireland)

Local Transport Act

Devolves power and responsibility to Local Level

Integrated Transport Authorities

Co-ordination of Transport across “regions”

Includes roads for the first time

Power of Information

Independent Report commissioned by Government

Recommends the freeing up of public data, including geography and transport

Encourages data mashing and re-use

Economic Times are Tough, Efficiency is the Norm

Devolution

Transport is an almost totally devolved responsibility (to Scotland, Wales and Northern Ireland)

Local Transport Act

Devolves power and responsibility to Local Level

Integrated Transport Authorities

Co-ordination of Transport across “regions”

Includes roads for the first time

Power of Information

Independent Report commissioned by Government

Recommends the freeing up of public data, including geography and transport

Encourages data mashing and re-use

Economic Times are Tough, Efficiency is the Norm

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What do Users Want?What do Users Want?

Help with Unfamiliar Journeys

Information to Remove Uncertainty

90% Reassurance, 10% Generative (Inquisitive)

Peer Expectation

Cars – Satnav, Radio, Entertainment, Comfort

Trains – Planned and Real-time information, Comfort?

Buses – Is Real-time Information an Add-on or Part of Product?

Intuitive Services that Work

Multi-channel, multi-modal, multi-purpose, increasingly savvy and self-sufficient in choice-making

Help with Unfamiliar Journeys

Information to Remove Uncertainty

90% Reassurance, 10% Generative (Inquisitive)

Peer Expectation

Cars – Satnav, Radio, Entertainment, Comfort

Trains – Planned and Real-time information, Comfort?

Buses – Is Real-time Information an Add-on or Part of Product?

Intuitive Services that Work

Multi-channel, multi-modal, multi-purpose, increasingly savvy and self-sufficient in choice-making

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Stand Still or ChangeStand Still or Change Stand still and disappear

Change and carry on (grow?)

But not just about Transport Direct etc

It’s about data, processing, channels and products

Ultimately it’s about users and their needs and their ultimate satisfaction

This could be a Golden Opportunity

Can we (are we willing to) grasp it?

Stand still and disappear

Change and carry on (grow?)

But not just about Transport Direct etc

It’s about data, processing, channels and products

Ultimately it’s about users and their needs and their ultimate satisfaction

This could be a Golden Opportunity

Can we (are we willing to) grasp it?

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Towards Digital TransformationTowards Digital Transformation

Online – makes access to some services easier especially for those who are e-friendly e.g. electronic forms, small customer benefits

Interactive – intelligent portals underpinned by intelligent infrastructure e.g. Directgov, improved navigation but unchanged business models, customer time savings

Integration – integrated services around customers or common needs e.g. entitlement cards (?), swift, secure services to customers, business barriers begin to break down

Connected – increasingly self-service and shared with users and employees, open systems, single sign-in, few boundaries e.g.………, users get power and choice, business barriers challenged and broken down

Online – makes access to some services easier especially for those who are e-friendly e.g. electronic forms, small customer benefits

Interactive – intelligent portals underpinned by intelligent infrastructure e.g. Directgov, improved navigation but unchanged business models, customer time savings

Integration – integrated services around customers or common needs e.g. entitlement cards (?), swift, secure services to customers, business barriers begin to break down

Connected – increasingly self-service and shared with users and employees, open systems, single sign-in, few boundaries e.g.………, users get power and choice, business barriers challenged and broken down

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Exploiting Back Office ValueExploiting Back Office Value Virtual Comprehensive Dataset

Make Data Chain fit for 21st Century

Build on National Digital Data Set

Data Repository for Public Transport

Standard Data for Roads

Open Interfaces and Making Data Available to Others

Engage with the Wider Public and Private Sectors

Move from World First to World Class!

Virtual Comprehensive Dataset

Make Data Chain fit for 21st Century

Build on National Digital Data Set

Data Repository for Public Transport

Standard Data for Roads

Open Interfaces and Making Data Available to Others

Engage with the Wider Public and Private Sectors

Move from World First to World Class!

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Public and Private Sector RolesPublic and Private Sector Roles Need to set some general guidelines that foster joint working and

maximise efficiency and effectiveness:

Public Sector

Standards

Collation and audit of data

Addressing market failure

Private Sector

Customer facing services

Customer Care

Revenue Generation

Not fixed but general areas of expertise and interest

Need to set some general guidelines that foster joint working and maximise efficiency and effectiveness:

Public Sector

Standards

Collation and audit of data

Addressing market failure

Private Sector

Customer facing services

Customer Care

Revenue Generation

Not fixed but general areas of expertise and interest

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Analogue and Digital TransportAnalogue and Digital Transport

Analogue

Railways

Timetables

Airlines

Booking Offices

Passports

Fuel Tax

Car Tax

VMS Signs

Analogue

Railways

Timetables

Airlines

Booking Offices

Passports

Fuel Tax

Car Tax

VMS Signs

Digital

Cars

Walking

Multi-modal solutions

Demand Responsive Transport

Real-time information/Satnavs

Dynamic Fares

Road Pricing

Multi-factor decisions

Digital

Cars

Walking

Multi-modal solutions

Demand Responsive Transport

Real-time information/Satnavs

Dynamic Fares

Road Pricing

Multi-factor decisions

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A Few Final ThoughtsA Few Final Thoughts Technology and especially Information provision is a quick win at

relatively low cost (compared to infrastructure)

We can all benefit as users, businesses and government from the provision of better technology-led information services

Engage users and exploit channels by moving to location-based services

But data quality and management is the key to good information provision

Transport Direct is a global first – why not how we travel

Enabling citizens to travel more intelligently could lead to better experience for then and better utilisation of existing infrastructure

The back office potential is at least as important as the customer facing service, engage with third parties

But Government and Transport are in reality very analogue, can we (do we want to) become digital?

Technology and especially Information provision is a quick win at relatively low cost (compared to infrastructure)

We can all benefit as users, businesses and government from the provision of better technology-led information services

Engage users and exploit channels by moving to location-based services

But data quality and management is the key to good information provision

Transport Direct is a global first – why not how we travel

Enabling citizens to travel more intelligently could lead to better experience for then and better utilisation of existing infrastructure

The back office potential is at least as important as the customer facing service, engage with third parties

But Government and Transport are in reality very analogue, can we (do we want to) become digital?