1

Objectives

• Learn the importance of horticultural products

• Recognize the aesthetic and recreational value of horticulture

• Identify environmental benefits and concerns

• Explore the economic role of the horticulture industry

2

Food Production

• Fruits, nuts and vegetables provide essential vitamins and minerals

• Sold as fresh, frozen, canned or processed

3

Specialty Crops

• Herbs• Coffee• Chocolate• Medicinal Plants

– foxglove is the source of digitalis, a heart medication

4

Aesthetic Value

• Landscape plants enhance our surroundings

• Plants function to improve our physical environment– with shade– with windbreaks

5

Aesthetic Value

• We bring plants indoors for beauty• Indoor plants fill an emotional need• Plants function to define spaces and uses

6

Aesthetic Value

• Flower arrangements add beauty to our homes

• Flowers are symbols of love, celebration, friendship and sympathy

7

Recreational Value

• Gardening provides both exercise and relaxation

• School and community gardens provide educational and social benefits as well

8

Recreational Value

• Vegetable gardens• Orchards• Planting trees & flowers

9

Recreational Value

• Lawns• Golf courses• Sports fields

10

Therapeutic Value

• Convalescent homes• Persons with disabilities• Hospitals

11

Environmental Concerns

• Plants provide shade and cooler temperatures around houses and buildings

• Plants filter air and improve air quality

• Bioremediation – where plants are used to remove or neutralize contaminants in soil or water

12

Environmental Concerns

• Plants prevent erosion• Runoff of fertilizers and pesticides

endanger water sources

13

Economic Value

• Horticulture industry provides employment in a wide range of fields:– landscape designers and contractors– lawn care– golf course management

14

Economic Value

• Vegetable, fruit and nut growers• Processors• Distributors

15

Economic Value

• Ornamental plant production• Garden centers and nurseries

16

Economic Value

• Florists• Interior plant design and maintenance

17

Economic Value

• Biotechnology research

18

Economic Value

• Related products and services– chemicals– fertilizers– insecticides– fungicides– growth regulators

19

Economic Value

• Related products and services– garden tools– power equipment– irrigation supplies

20

Economic Value

• Related products and services– seed companies– greenhouse equipment and supplies– organic soil amendments

21

Economic Value

• Related products and services– transportation and distribution of horticultural

products– sales and marketing

22

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Assessment

Assessment

1. Flowers add beauty to one’s home.A. TrueB. False

2. Which of the following is NOT a specialty crop?A. CoffeeB. HerbsC. ChocolateD. Corn

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Assessment

3. Plants degrade air quality.A. TrueB. False

4. Fruits, nuts and vegetables are classified as which of the following benefits of the horticulture industry?

A. Aesthetic valueB. Recreational valueC. Therapeutic valueD. Food production

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Assessment

5. Biotech research does not benefit from advances in the horticulture industry.

A. TrueB. False

6. Which of the following is NOT a environmental benefit of plants?

A. Provide shadeB. Filter airC. Provide cooler temperaturesD. Increase erosion

26

Assessment

7. Which of the following is known as the process where plants are used to remove or neutralize contaminants in soil or water?

A. RunoffB. ErosionC. BioremediationD. Pollution

8. Which of the following is NOT an aesthetic value of indoor plants?

A. To increase beautyB. To define spaces and usesC. To fill an emotional needD. To provide exercise

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Assessment

9. Which of the following are considered symbols of love, celebration, friendship and sympathy?

A. PlantsB. FlowersC. TreesD. Shrubs

10. Which of the following is NOT considered a recreational value of plants?

A. LawnsB. GolfC. GardensD. Fruits and nuts

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Acknowledgements

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Production CoordinatorSandra Balch

Graphic DesignerMelody Rowell

Technical WriterJessica Odom

V.P. of Brand ManagementClayton Franklin

Executive ProducerGordon W. Davis, Ph.D.

© MMXIVCEV Multimedia, Ltd.