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Oil & Gas Financial JournalFilling a financial information void
Mikaila AdamsEditor, OGFJ
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Professionals seek credible information to make decisions
Many factors influence oil and gas prices, decisions
Oil & Gas Journal
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Recognizing a marketplace need Oil & Gas Journal, PennWell conducted a readership survey
Professionals interested in the financial side of the industry were analyzing the technical focus of OGJ for use on the business side.
An audience for a petroleum industry publication targeting operational decision-makers in the oil and gas business
Oil & Gas Financial Journal was created to serve those familiar with OGJ, but not part of target audience
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OGFJ Today
Oil & Gas Financial Journal provides executives, analysts, investors useful information about financial developments in the oil and gas industry
15,602 subscribers — the largest circulation of any publication serving finance and investment professionals in the oil and gas industry
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The Beginning • Quarterly issues, March 2004• First monthly issue, April 2005• BPA Worldwide
• Verified circulation data
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Evolution Over the years, technology has played a large role in the evolution of both the industry, and OGFJ.
First, advances in technology helped unlock previously uneconomic hydrocarbon reserves, starting The Shale Revolution
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Unconventional Resources
Center• Area maps• Infrastructure maps• News• Analysis
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Digital Availability/Content Consumption
• Complete website upgrade incorporating responsive design • Site detects user’s access environment (laptop,
smartphone, tablet)• 660,000 more page views in 2014—growth of over 40%
• Interactive digital edition of monthly publication• Apps
• Over 15,000 OGFJ mobile app downloads• Social Media
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22,700
6,472
1,743
OGFJ Social Media Audience May 1, 2015
TwitterFacebookLinkedIn
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Filling the information voidNeed for publication to cover energy finance:• Risk management• Portfolio optimization• Project finance• Accounting issues• and beyond
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Expanding coverageIn the beginning, OGFJ primarily covered news related to the small- to mid-cap companies in the upstream sector.
As time went on, our audience grew, and we expanded to include• Large independents, supermajors• Regulatory developments• Midstream • International news and developments
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