Date post: | 30-Dec-2015 |
Category: |
Documents |
Upload: | irma-haynes |
View: | 212 times |
Download: | 0 times |
1
Pathways to MembershipGrowth andEngagement
Pathways to MembershipGrowth andEngagement
2
3
2RE = Reach, Recruit, and Engage2RE = Reach, Recruit, and Engage2RE = Reach, Recruit, and Engage2RE = Reach, Recruit, and Engage
4
2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage
5
2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage
6
2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage2RE = Reach, Recruit and Engage
Engage – participation in SkillsUSA
7
8
9
MembershipMembership
10
3 Paths1Mission
Membership
Assist teachers in recruiting and retaining membersAssist teachers in recruiting and retaining members
11
Assist State Associations in Membership/Chapter Development Assist State Associations in Membership/Chapter Development
12
National InitiativesNational Initiatives
13
14
State Profile – #1Background Information
State:
State Director:
State Director:
Membership Affiliation Program:
High School Membership
High School Rank
2007-2008 4378 2007-2008 21
2008-2009 7706 2008-2009 12
2009-2010 6476 2009-2010 14
2010-2011 7738 2010-2011 12
2011-2012 8609 2011-2012 9
2012-2013 10464 2012-2013 8
Post SecondaryMembership
Post SecondaryRank
2007-2008 98 2007-2008 39
2008-2009 79 2008-2009 40
2009-2010 119 2009-2010 37
2010-2011 122 2010-2011 34
2011-2012 87 2011-2012 39
2012-2013 102 2012-2013 37
Total Membership Total Rank
2007-2008 4476 2007-2008 22
2008-2009 7785 2008-2009 15
2009-2010 6595 2009-2010 16
2010-2011 7860 2010-2011 15
2011-2012 8696 2011-2012 13
2012-2013 10566 2012-2013 10
15
Graphic Representation
ForecastingForecasting
• Each state’s membership for 2012-2013 was predicted using an Excel forecasting formula.
• Forecasting allows the data to indicate how the increases and decreases are actually affecting the state’s overall membership, as opposed to a simple average or trending model.
• Forecasting also better disregards a fluke year, where calculating an average or a trend gives equal weight to each year.
.
16
ForecastingForecasting • The five previous years of membership are averaged to create
a comparison point.
• The forecasted membership for 2012-2013 is then compared with the overall average of the past five years and a percentage indicating change is then calculated.
• After reviewing the data, the margin of variation was calculated.
17
States Percentage ChangeStates Percentage Change
18
Forecasting – State Profile #1 Forecasting – State Profile #1
19
Actual 10,464
Forecasting – State Profile #1 Forecasting – State Profile #1
20
Actual102
Forecasting – State Profile #1 Forecasting – State Profile #1
21
Actual10,566
Observations of Membership ProjectionObservations of Membership Projection
• As we continue to gather additional years worth of data the prediction numbers should become more accurate, unless they are influenced by other factors.
• For the 2012-2013 prediction, we correctly predicted 66%, with a +/- 10% variation. Meaning if the prediction was within 10% of the actual membership number, it was considered a successful prediction.
22
Observations of Membership ProjectionObservations of Membership Projection
• Even though some states may have actually declined this year, they still fall into the growth category.
• On the same note, there are states who gained membership, however they are still labeled as at-risk.
• This is due to using a forecasting model, which compares the data throughout the time frame and adjusts for outlying years or anomalies.
• If any of these states continue on this path, the forecast will adjust.
23
HS Discoveries HS Discoveries
24
At-Risk (15)28%
Steady (26)48%
Growth (13)24%
2011-2012 High School State Membership
HS Discoveries HS Discoveries
25
At-Risk (18)33%
Steady (22)41%
Growth (14)26%
2012-2013 High School State Membership
•High School – The projections was nearly perfect, only -.75% difference. •High School membership overall remains on a steady pattern.
26
At-Risk (21)39%
Steady (22)41%
Growth (11)20%
2011-2012 Post Secondary State Membership
C/PS Discoveries C/PS Discoveries
At-Risk (27)50%
Steady (11)20%
Growth (16)30%
2012-2013 Post Secondary State Membership
•C/PS – the projection was almost exact with only a -5% difference. •However C/Ps continues to decline. •C/Ps was on the at-risk/steady bubble for 2012-2013 so they have now moved to at-risk for 2013-2014 projections.
C/PS Discoveries C/PS Discoveries
Discoveries in MembershipDiscoveries in Membership
28
At-Risk (16)30%
Steady (27)50%
Growth (11)20%
2011-2012 Combined HS & PS State Membership
Discoveries in MembershipDiscoveries in Membership
At-Risk (16)30%
Steady (26)48%
Growth (12)22%
2012-2013 Combined HS & PS State Membership
•Again, actual vs. projected was very close. •Total membership projection is slightly lower for 2013-2014, than it was for 2012-2013 due to the decline in membership, but overall holding on to very steady.
National MembershipNational Membership
30
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
High School 259,027 259,276 260,268 261,527 268,067 265,731
Post Secondary 40,010 41,353 43,799 39,458 34,995 34,609
Total 299,037 300,629 304,067 300,985 303,062 300,340
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Mem
bers
hip
National Membership
National ForecastNational Forecast
31
What now?What now?
Where
do we go from
here?
32
What now?What now?
What are we going to do differently?
How are we going to think about membership differently?
33
Georgia 11 Year HS MembershipGeorgia 11 Year HS Membership
34
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
High School 6,298 7,327 6,561 6,677 7,537 7,045 6,222 6,394 6,909 8,048 7,962
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Mem
bers
hip 2009 first
STORM held
2010 first SkillsUSA University
2004 Director Retired
2007 Health Occ.
Mandated to HOSA
2007 DCT Disbanded
•2008–2012 CMI Training Held•2008-2012 New Teacher Institute•2008-2011 Three State Certified Trainers •2009-2012 LeadOn Training with Local Chapter Officers/Members
2009 Friday Flash/
Advisor Update
2004 -2006 Two Yr. Director
2010 first Champions
Rally
Highest membership in 21 years!
2006 Director
Hired
35
Construction 13,537
Broadcast/Video Production 13,230
Transportation/Logistical Support 10,396
Transportation/Logistical Operations 9,430
HVAC 9,210
Architectural Drawing & Design 8,958
Law and Justice 8,572
Graphic Communications 8,302
Graphic Design 7,979
Metals 4,254
Flight Operations 596
Collision Repair 575
Aircraft Support 196
Homeland Security 160
92%
8%
SkillsUSA Potential Membership Georgia
2010-2011CTE Students SkillsUSA Members
SkillsUSA Potential Membership – Georgia 2010-2011
Source: Georgia Department of Education: Career, Technical and
Agricultural Education Annual Report 2011 http://www.gadoe.org/Curriculum-Instruction-and-Assessment/CTAE/Documents/CTAE-Annual-Report-2011.pdf
Larger Questions?Larger Questions?• What is our total possible membership when
considering all Career and Technical students that SkillsUSA serves in it’s 130 technical areas?
• What is the true membership potential for each state association and how can we help them achieve it?
• How to engage all members in a meaningful way through their SkillsUSA membership?
37
Larger Questions?Larger Questions?
• How best to serve College/Postsecondary Members.
• How does SkillsUSA become a solution provider to the needs of its Professional Members so that they will see an inherent value to their membership.
• ?
38
Action PlanAction Plan
• Identify and explore reasons for growth:• Marketing
• Resources
• Programs
• Training
• Recruitment efforts
• TPP
• Leadership provided by State Director
• Leadership and support provided by Department of Education
• Others?
Can these be replicated in other states?
39
Action PlanAction Plan
• Identify factors impacting membership • external to the organization- beyond state
association control• internal to the organization- within state
association control
40
Action PlanAction Plan
• Solutions –• Presentations over the course of the next two
days• Best Practices – 2RE• Staff Presentations• Additional ideas and suggestions of ways for us to help
you and your state.
• Leave with an action plan to implement 2RE
41
Are we relevant?Are we relevant?
42
Experts project 47 million job openings in the decade ending 2018. About one-third will require an associate’s degree or certificate, and nearly all will require real-world skills that can be mastered through CTE.
Georgetown Center on Education and the Workforce
Questions???Questions???
43
• Why is there a skilled labor gap?
• Why is an organization that focuses on technical skills down trending?
• What should we be doing for our members?
MissionMission
The mission of SkillsUSA is to help its members become world class
workers, leaders and responsible American citizens.
44
FrameworkFramework
SkillsUSA impacts the lives of
America’s future workforce through
the development of personal,
workplace and technical skills that
are grounded in academics.
45
FrameworkFramework
46
Next StepsNext Steps
47