1

1. PREFACE

Today, the business world is very typical and highly competitive

in Indian Industry. One cannot survive in this competitive era on the

basic of theoretical knowledge. To achieve the goal one must have the

practical knowledge and experience of work.

The management students are requited to visit an industry as a

part of course. I.e. B.B.A. It is the rule of university, which has to be

followed by all the management Institutions. This visits help to

improve there theoretical as well as practical knowledge. As the name

suggests, Parle – G producing firm is a fast – food industry dealing

with the producing & trading of Biscuits and confectionaries.

This visit is also creating awareness in the management students

at a basic root level about the problems & high challenges in the

Business world.

Under this project report, I have tried my best to present an overlook

of the organization as well as my understandings about the unit. It is really a

golden opportunity for me, as it comes first time in my life knowledge.

2

2. ACWLEDGEMENT

I am highly delicate to those persons who have helped me in preparing

this report. My hearty thanks to all of them.

Special thanks to my institute who has arranged an industrial visit. I

would also like to thanks to Mrs. Shilpa Trivedi who is Director of

PARLE COMPANY, who has given me an opportunity to know about

the parle company as well as the business world. Special thanks to Prof.

DEVANG PATEL & Prof. JITENDRA SHRMA whom has given me

their total support & information regarding this report.

Lastly, I want to thanks Mr. Dinesh and the unit, which we have visited and

for providing me the correct information about their unit and the PARLE

COMPANY.

3

4

INDAXSR.NO PARTICULAR P.NO

1 PREFACE 1

2 ACKNOWLEDGEMENT 2

3 GENERAL INFORMATION 3

4 PRODUCTION DEPARTMENT 18

5 MARKETING DEPARTMENT 59

6 PERSONNEL DEPARTMENT 81

7 CONCLUSION 88

8 BIBLIOGRAPHY 89

5

3. GENERAL INFORMATION

INTRODUCTION

A long time ago, when the British ruled India, a small factory was set up in

the suburbs of of Mumbai city, to manufacture sweets and toffees. The year

was 1929 and the market was dominated by famous international brands that

were imported freely. Despite the odds and unequal competition, this

company called Parle Products, survived and succeeded, by adhering to high

quality and improvising from time to time

A decade later, in 1939, Parle Products began manufacturing biscuits, in

addition to sweets and toffees. Having already established a reputation for

quality, the Parle brand name grew in strength with this diversification. Parle

Glucose and Parle Monaco were the first brands of biscuits to be introduced,

which later went on to become leading names for great taste and quality

6

How Parle fought to make biscuits affordable to all.

Biscuits were very much a luxury food in India, when Parle began

production in 1939. Apart from Glucose and Monaco biscuits, Parle did

offer a wide variety of brands

However, during the Second World War, all domestic biscuit production

was diverted to assist the Indian soldiers in India and the Far East. Apart

from this, the shortage of wheat in those days, made Parle decide to

concentrate on the more popular brands, so that people could enjoy the price

benefits

Thankfully today, there's no dearth of ingredients and the demand for more

premium brands is on the rise. That's why, we now have a wide range of

biscuits and mouthwatering confectionaries to offer.

The strength of the Parle Brand

Over the years, Parle has grown to become a multi-million US Dollar

company. Many of the Parle products - biscuits or confectionaries, are

7

market leaders in their category and have won acclaim at the Monde

Selection, since 1971

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share

of the total confectionary market, in India. The Parle Biscuit brands, such as,

Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,

Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst

consumers

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And yet, we know that this reputation has

been built, by constantly innovating and catering to new tastes. This can be

seen by the success of new brands, such as, Hide & Seek, or the single twist

wrapping of Mango bite

In this way, by concentrating on consumer tastes and preferences and

emphasizing Research & Development, the Parle brand grows from strength

to strength

The Quality Commitment

8

Parle Products has one factory at Mumbai that manufactures biscuits &

confectioneries while another factory at Bahadurgarh, in Haryana

manufactures biscuits. Apart from this, Parle has manufacturing facilities at

Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at

Bahadurgarh and Neemrana are the largest such manufacturing facilites in

India. Parle Products also has 14 manufacturing units for biscuits & 5

manufacturing units for confectioneries, on contract

All these factories are located at strategic locations, so as to ensure a

constant output & easy distribution. Each factory has state-of-the-art

machinery with automatic printing & packaging facilities.

All Parle products are manufactured under the most hygienic conditions.

Great care is exercised in the selection & quality control of raw materials,

packaging materials & rigid quality standards are ensured at every stage of

the manufacturing process. Every batch of biscuits & confectioneries are

thoroughly checked by expert staff, using the most modern equipment

9

CONTACT US

Registered Office

Parle Products Pvt. Ltd.

Nirlon House, 254-B,

Dr. Annie Besant Road, Worli

Mumbai - 400 025, Maharashtra.

Tel - (022)2493 1841, (022)2493

3089,

(022)2493 4885

Fax - (022)2493 3630

Contact Person - Ms.Celine

D'Souza

Factories

10

Parle Products Pvt. Ltd.

Tejpal Road, North Level

Crossing,

Vile-Parle(E),

Mumbai-400 057

Maharashtra.

Tel-(022)5691 6911 to 14

Fax - (022)5691 6927.

Contact Person -

Mr.R.S.Nevatia

Export Information -

Mr.D.N.Kulkarni

Parle Biscuits Pvt. Ltd.

SP-2/4 RIICO Ind. Area.

Delhi Jaipur Road,

Dist. Alwar

Neemrana-(Rajasthan)

Tel - (01494)46312

Fax - (01494)46180

Contact Person -

Mr.M.Sahu

Parle Biscuits Pvt. Ltd.

36, 8 KM Delhi Rohtak Road,

Village Sankhol

Near Bhadurdgarh

Dist Rohtak,

Haryana - 124507

Tel - (01276)341548

Fax - (01276)341406

Contact Person - Mr.S.S.Shivrain

Parle Products Pvt. Ltd.

15.K.M.Stone,

Tumkur Road,

(N.H.No.4), Banglore -

560 073

Tel - (080)839 8825,

837 2807

Fax - (080)839 8800,

11

839 8825

Contact Person - Mr.K.K.Kapadia

Regional Sales Offices (RSO)

MUMBAI

Parle Products Pvt. Ltd.

Tejpal Road, North Level

Crossing,

Vile-Parle( E ),

Mumbai - 400 057,

Maharashtra

Tel - (022)5691 6911 to 14

Fax - (022)5691 6927.

Contact Person -

Mr.M.K.Shrivastava

DELHI

Parle Products Pvt. Ltd.

Pankaj Plaza,

Site No. 37/38,

Plot No. 15,

Flat No. 106/206,

Local Shopping Center,

Kalkajee,

New Delhi – 110 019.

Tel - (011)2647 2884

Telefax - 011-2646 9774

Contact Person -

Mr.Rajiv Selot

BANGLORE

Parle Products Pvt. Ltd.

1117-1119, B Wing,

11th Floor,

Mittal Tower,

M.G. Road,

Banglore - 560 001.

Tel - (080)532 6071,

(080)506 5247

Fax - (080)506 5247

Contact Person -

Mr.Naveen Kapoor

12

KOLKATA

Parle Products Pvt.Ltd.

G-1, "Samarpan"

82, Sarat Bose Road,

Kolkata – 700 026.

Contact Person -

Mr.Ajay Sheron

COMPANY HISTORY

13

PARLE G - THE EVOLUTION !!!

Parle-G World's Largest Selling Biscuit

Parle-G has been a strong household name across India. The great taste,

high nutrition, and the international quality, makes Parle-G a winner. No

wonder, it's the undisputed leader in the biscuit category for decades. Parle-G

is consumed by people of all ages, from the rich to the poor, living in cities &

in villages. While some have it for breakfast, for others it is a complete

wholesome meal. For some it's the best accompaniment for chai, while for

some it's a way of getting charged whenever they are low on energy. Because

of this, Parle-G is the world's largest selling brand of biscuits.

Launched in the year 1939, it was one of the first brands of Parle

Products. It was called Parle Gluco Biscuits mainly to cue that it was a

glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and

sold in units of half and quarter pound packs

The incredible demand led Parle to introduce the brand in special

branded packs and in larger festive tin packs. By the year 1949, Parle Gluco

biscuits were available not just in Mumbai but also across the state. It was

14

also sold in parts of North India. By the early 50s, over 150 tonnes of biscuits

were produced in the Mumbai factory. Looking at the success of Parle-G, a

lot of other me-too brands were introduced in the market. And these brands

had names that were similar to Parle Gluco Biscuits so that if not by anything

else, the consumer would err in picking the brand. This forced Parle to change

the name from Parle Gluco Biscuits to Parle-G.

Originally packed in the wax paper pack, today it is available in a

contemporary, premium BOPP pack with attractive side fins. The new airtight

pack helps to keep the biscuits fresh and tastier for a longer period

Parle-G was the only biscuit brand that was always in short supply. It

was heading towards becoming an all-time great brand of biscuit. Parle-G

started being advertised in the 80's. It was advertised mainly through press

ads. The communication spoke about the basic benefits of energy and

nutrition. In 1989, Parle-G released its Dadaji commercial, which went on to

become one of the most popular commercials for Parle-G. The commercial

was run for a period of 6 years

Parle-G grew bigger by the minute. Be it the packs sold, the areas

covered or the number of consumers. It became a part of the daily lives of

many Indians. It wasn't a biscuit any more. It had become an icon. The next

15

level of communication associated the brand with the positive values of life

like honesty, sharing and caring

In the year 1997, Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan that went on to become a huge success. The

personality of the superhero matched the overall superb benefits of the brand.

Parle extended this association with Shaktimaan and gave away a lot of

merchandise of Shaktimaan, which was supported by POS and press

communication. The children just could not get enough of Parle-G and

Shaktimaan

In the year 2002, it was decided to bring the brand closer to the child

who is a major consumer. A national level promo - `Parle-G Mera Sapna Sach

Hoga' was run for a period of 6 months. The promo was all about fulfilling

the dreams of children. There were over 5 lakh responses and of that, over

300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to

Disneyland at Paris & Singapore; meeting their favorite film star Hrithik

Roshan; free ride on a chartered plane; 20 scholarships worth Rs 50,000; a

special cricket coaching camp with the Australian cricketer - Ricky Ponting;

etc

The year 2002 will go down as a special year in Parle-G's advertising

history. A year that saw the birth of G-Man - a new ambassador for Parle-G.

Not just a hero but also a super-hero that saves the entire world, especially

16

children from all the evil forces. A campaign that is not just new to the

audiences but one that involves a completely new way of execution that is

loved by children all over the world - Animation. A TV commercial that

showed G-Man saving the children from the evil force called Terrolene

launched this campaign. It was also supported by print medium through

posters and streamers put up at the retail outlets. G-Man, a new superhero of

Parle-G has the potential of making it big. And will be supported by a

campaign that will see many a new creative in the future so as to keep the

children excited and generate pride in being a consumer of Parle-G

To make the brand much more interesting and exciting with children, it was

decided to launch a premium version of Parle-G called Parle-G Magix in the

year 2002. Parle-G Magix is available in two exciting tastes - ‘Choco’ and

‘Cashew’. The year 2002 also witnessed the launch of Parle-G Milk Shakti,

which has the nourishing combination of milk and honey, especially launched

for the southern market

Parle-G continues to climb the stairs of success. Take a look at the

global market where it is being exported. First came the Middle East then

USA followed by Africa and then Australia. An Indian brand, that's exported

17

to almost all parts of the world. After all that's what you would expect from

the Parle-G World's Largest Selling Biscuit

SECRET INGREDIENTS

P a r l e - G

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk

Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavours and Dough

Conditioners.

Industry Overview

18

The Parle company comes under fast food industry or bakery

industry. Nowadays, many companies come into existence. The Parle is

the best first company of Indian fast food as well as bakery industry.

Till now, many companies like Britania, Priya gold etc, are in the

market. But these is a tight competition between Parle and Britania.

India is a among the world’s major producer of food, producing over two

million tones of food products every year.

The processed food industry ranks 5 th in size in the country

representing 6.3% of GDP, account to 13% of the country’s exports and

involves 6% of total industrial investment. In the country, processed

food exports were Rs. 48.95 bn (US $ 1.04 bn) in 2000-01, registering a

23% decline over the previous year.

Since liberalization in augous’91 up to December 2000,6427

proposals for projects of over Rs.538 bn (US $ 11.4 bn) have been

proposed in various segments of the food and agro-processing industry.

Parle company is the best first biscuit company who had achieved their

goal and at an international level. Parle company is the world famous

company. Nowadays, as the people become very much advanced and so

the production of different types of product had been made from them.

Parle is the company who have a great success.

.

Corporate History

19

A long time age, when we are not independent at that time. A

small factory was set up in the Mumbai city to manufacture sweets and

toffees. The year was 1929 as it was set up in the vile Parle area, form

this they have give the company’s name as “Parle”.

At that time, the market was dominated by famous international

brands that were imported freely in our country. Despite the odds and

unequal competition, this company called Parle products, survived and

succeeded by adhering to high quality and improvising from time to

time.

A decade later, in 1939, Parle products began to manufacturing

biscuits in addition to sweets and toffees. Already they have estatblished

a reputation for quality, the Parle brand name grew in strength with this

diversification. Parle-Glucose and Parle Monaco were their first brands

of Biscuits to be introduced, which later went on to become leading

names for great taste and quality. Every body enjoys the taste of the

Parle products.

20

4. PRODUCTION DEPARTMENT

Production Management

Production is the process by which raw materials and other inputs are

converted into finished goods\products.

A system is understood as a whole which can not be takes apart. It must

be studied as a whole. While looking from this perspective, we may note

that there are three system.

i) Production sub-system

ii) Conversion sub-system &

iii) Control sub-system.

Competitive advertisement of companies is highly talked about these

days. It is believed that a firm, strong is competitive advantages is well

poised to

Succeed what ever may be the constraints or restraints. Firms look to

production function to achieve competitive advertisements, production

function can other competitive advertisements to a firm in the following

areas :-

21

v Shorter new product lead time

v More inventory turns

v Shorter manufacture lead time

v Higher quality

v Greater flexibility

v Better customer service

v Reduced wastage

Under production management following are the topics would be seen in

parle factories :-

A-1) Types of product

A-2) Availability of raw materials

A-3) Production process

A-4) Quality control

A-5) Plant layout

22

Types Of Products

According to our information, Parle company is producing 33 products.

These products are divided into two parts :-

“Biscuits Baskets “&” Sweet-n-treats” following are the list of their

products :-

v Biscuits Basket :-

1. Parle - Glucose Biscuits

2. Sixer

3. Krack – Jack

4. Cheeslings

5. Jebbs

6. Namkin

7. Milk shakti

8. Marie – choice

9. Hide & sick

10. Parle – G magic

11. Monaco

12. Crunchie Munchie

13. Fun center

23

v Sweet –n – Treats :-

1. Kismi toffee

2. Kismi Elaichi bar

3. Chintu kismi toffee bar

4. Mango bite

5. Orange candy

6. Poppins

7. Mini poppins

8. Lux

9. Tangy

10. Fruit-drop

11. May-fair

12. Dairy

13. Face-chino

14. Chox

15. Pick-n-pick

16. Rola-cola

17. Mangoli

18. Smoothies

19. Melodies 2 in 1

20. Mints.

24

BISCUIT BASKET Parle-G

There are always some kids who seem smarter than the rest. Ever

wonder how they got to be that way? If you had to think real hard for the

answer, then probably you've never eaten Parle-G. Parle-G is the new

generation's official power supply. Providing kids with the vital vitamins and

minerals necessary for all round mental and physical development

25

Parle-G IMPORT INFO

ProductsNoof

PktsPacking

BoxSize(mm)

Volume Net.Wt. GrossWt. 20' FCL(approx)

40' FCL(approx)

40' HC(approx)

Pkt.X g

L X B XH M3 Kg Kg CB Boxes Boxes Boxes

Parle-G(1000g) 14 14 X

1000

399X

262X

430

0.045 14.00 14.90 700 1427 1610

Parle-G(500g) 12 12 X

500

399X

252X

178

0.0179 6.00 6.40 1757 3583 4045

Parle-G(500g) 30 30 X

500

420X

399X

309

0.0518 15.00 16.00 607 1238 1398

Parle-G(300g) 12 12 X

300

262X

246X

178

0.0117 3.60 3.88 2741 5589 6310

Parle-G(300g) 48 48 X

300

504X259X

362

0.0473 14.40 15.50 665 1357 1532

Parle-G(150g) 108 12 X 19

583X

243X

373

0.0528 16.20 17.60 595 1214 1370

26

Parle-G(150g) 48 48 X

150

409X252X

262

0.027 7.20 8.37 1164 2374 2681

Parle-G(100g) 144 24 X 6

509X

241X

367

0.045 14.40 16.30 698 1296 1608

Parle-G(100g) 24 24 X

100

257X

246X

123

0.0078 2.40 2.77 4044 8246 9309

Parle-G(70g) 192 24 X 8

472X

357X

246

0.0415 13.44 14.54 759 1547 1746

Parle-G(70g) 48 24 X 2

273X

183X

246

0.0123 3.36 3.91 2559 5218 5890

Parle-G(50g) 288 288 X

12

255X

241X

367

0.0464 14.40 15.50 677 1381 1559

Parle-G(50g) 288 288 X

12

255X

241X

367

0.0464 14.40 15.50 677 1381 1559

Parle-G(19g) 384 32 X 12

493x

288x

252

0.0358 7.30 8.45 879 1792 2023

27

Parle-G Magix

What is the power of taste? Can it get government officers to get your

papers through faster? Probably! Can it help you make friends and influence

people? It's worth a shot! Can it land you a lead role in a blockbuster movie,

even if you can't act?

Fact is, people will do anything for a taste of Parle-G Magix. But the real

question is, will you be willing to share your packet of Parle-G Magix to find

out exactly how much power you can exert? With two delicious tastes -

Choco & Cashew, Parle-G Magix has put great power in your hands. Go

ahead & wield them wisely

28

P A R L E - GM A G I X C H O C O

Wheat flour, Sugar,Edible vegetable oils, Cocoa Solids, Milk products, Invert

syrup, Salt, Leavening agents, Permitted emulsifier, Calcium & Iron salts,

Vitamins and Dough conditioner. Contains Permitted Natural Colour

andAddedFlavours.Best before 6 months from packaging

29

P A R L E - G

M A G I X C A S H E W

Wheat flour, Sugar,Edible vegetable oils, Cashew Bits, Milk products, Invert

syrup, Salt, Leavening agents, Permitted emulsifier, Calcium & Iron salts,

Vitamins and Dough conditioner. Contains Added Flavours. Best before 6

months from packaging

30

Parle-G Milk Shakti

What have you heard about Parle-G Milk Shakti? Think hard. Ok, now eat a

biscuit Got it? Yes, you're absolutely right. It aids mental stimulation. And

energises the body too. Now try and memorise this - it is the only milk biscuit

with the goodness of honey.Should be unforgettable, once you bite into one of

these power-packed biscuits

Wheat flour, Sugar, Edible vegetable oils, Invert syrup, Milk products, Salt,

Honey, Leavening agents, Permitted Emulsifier, Calcium & Iron salts, Dough

conditioners and Vitamins. Contains added flavours.

31

KrackjackA little sweet - A little salty… That's what makes Krackjack very, very

delicious! This delightful biscuit is acclaimed in India and across the world

for its controversial sweet and salty taste. Krackjack has won 11 Gold, 3

Silver and 1 Bronze award at the 'Monde Selection'. You can enjoy Krackjack

any time plain or with a host of beverages like tea, coffee or milkshakes

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk

Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours

and Dough Conditioners.

32

MonacoTrains running late? Lost a bet? Didn't win the lottery? Do not get

tensed. Sure, on the highway of life there might be the odd puncture or two.

Tension Kyon leneka? Monaco Khaneka!

You see, these biscuits are so light and crispy, they lift your

spirits. And puts you just in the right frame to battle the odd irritants life

throws up

And you can also top Monaco with your own imagination.You must try it

sometime. The great light taste of Monaco goes well with just about anything,

making it just the right party-time snack

33

More Exotic Flavours :-

Monaco Zabardast ZeeraTo add some spice to life, have the exciting variant of Monaco - The

Zabardast Zeera Flavour. The same light salted biscuits that lift your spirits

now comes delicately seasoned with Zeera. Relish this unique taste at all

times of the day

M o n a c o

Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening

Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners

34

Marie Choice

More and more people are now discovering the pleasures of a cup of hot

steaming tea. Or so it seems. In reality they are actually using (misusing) tea

as a ready excuse to indulge in another packet of Parle Marie Choice.

Whatever the reason, Parle Marie Choice has fast become a preferred teatime

accompaniment. Find out for yourself over a cup of tea. After all, chai toh hai

bahana

M A R I E C H O I C E

B I S C U I T S

Wheat flour, Sugar, Edible vegetable Oils, Invert syrup, Leavening agents,

Milk products, Salt, Permitted emulsifier & Dough conditioners. Contains

permitted natural colour and added flavours. Best before 6 months from

packaging

35

Hide & SeekLet your taste buds indulge in the sinful pleasure of a delightful game. Seek

out the chocolate chips that aren't really hidden. And relis a delectable

experience called Hide-&-seek - tasty itna, ki dil aajayee

As you crunch into it, these chips melt in your mouth. Try as you might, you

just can't hide from the sheer delight of munching a mouthful

H i d e & S e e k

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk

Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours

and Dough Conditioners.

36

Fun Centre

There might have been times when you were unsatisfied with the amount of

cream in the middle of cream biscuits. With Parle Fun Centre, you'll have no

such problems. A delicious biscuit filled with cream till the edges, ensuring

that it has the highest cream content in its category. Available in a variety of

mouthwatering,lip-smacking flavours like chocolate, butterscotch, strawberry

and milk cream, these irresistible cream biscuits whet your appetite for

more, and also make for a perfect dessert

F u n C e n t e r

37

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk

Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours

and Dough Conditioners.

Monaco BitesIf you love cheese, you'll just love the light crispy taste of Monaco Bites. It's

loaded with cheese to begin with. That alone is enough to get any cheese

lover munching on 'em for hours. It's shape - cute little squares that they are,

makes it rather convenient for you to gorge on them. Leaving your mouth

flooded wit its irresistible taste. And since it is baked, it's light. And makes a

convenient snack to have any time of the day

M o n a c o B i t e s

38

Wheat flour, Edible vegetable oils, Processed cheese, Sugar, Salt, Leavening

agents, Invert syrup, Spices, Permitted Emulsifiers, Lactic acid, Dough

conditioners and Antioxidants

Jeffsrectangular shaped, salted biscuit, flavour cumin seed (Zeera) for thatdelicious, crunchy taste.The high-count of cumin seed makes Jeffs a more scrumptious savoury - anabsolute must , for munching just about anytime

J e f f s

39

Wheat Flour, Edible Vegetable Oils, Spices, Salt, Sugar, Invert Syrup,Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and DoughConditioners.

Sixer

This six-sided, salted delight is one hard-to-resist savoury.Whatever the

occasion, Sixer makes for a great salty snack

Be it a picnic, a party, or just any snack time, Sixer gives you that crunchy,

munchy, delicious, salty taste that leaves you wanting more

S i x e r

40

Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup Leavening

Agents, Permitted Emulsifier, Flavours and Dough Conditioners

Parle-G Nimkin

If you thought being square was boring then you probably haven’t tried Parle

Nimkin. A thin and crispy cracker with a rich golden texture, it simply melts

in your mouth. An irresistible salty treat, it offers a unique and pleasurable

taste that proves a great snack for any occasion. One of the finest savoury

crackers available, you can be sure, once tasted it is never forgotten

41

PARLE CREAMOrange

We promise to tickle your senses.Parle Orange will elevate your expectations

from an orange for ever.The tangy orange cream trapped between two

rectangular biscuits is the perfect snack for any occasion.Age being no bar.

MangoWho needs summer for mangoes.At Parle we give you the very best of it to

anytime.So go on and enjoy the Parle Mango cream biscuit all year round.As

we said,who needs summer

PineappleA treat to all pineapple lovers.The Parle Pineapple flavoured cream biscuits

are the perfect tropical treat for all those who appreciate the sweet and sour

taste of the pineapple

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ElaichiE n r i c h e d w i t h t h e

g o o d n e s s o f

e l a c h i , t h i s c r e a m

b i s c u i t w i l l

i n d u l g e y o u r t a s t e

b u d s . T h e n a t u r a l

t a s t i n g c r e a m w i l l

e n s u r e y o u a t r e a t

y o u w o n ' t f o r g e t

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Digestive Marie

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Digestive Marie will change the way you enjoy your daily dipping and

sipping routine. Making it more enjoyable and much healthier

With 5 times more fibre than the regular Marie, you can actually see the fibre

in the biscuits. And with lower fat and calories than other so-called digestive

biscuits, Digestive Marie helps you stay Active-Lite all day. That's why we

have a saying that goes like - Yahi Marie, Sahi Marie".

SECRET INGREDIENTSWheat flour, Sugar, Edible Vegetable Oils,Invert Syrup Wheat Bran,

Psylliumhusk,

Leavening Agents, Salt, Milk solids, Permitted Emulsifier and Dough

Conditioners

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ABOUT FIBRE

SOURCE OF FIBREFibre is a part of food that cannot be digested, but aids in digestion. Fibre is

found in wheat and outer part of the grain, oats, fruit and vegetables. The

highly concentrated source of fibre is bran, Psyllium husk.

ADVANTAGES OF A FIBRE-RICH DIET

Fibre has been best known for its ability to speed up digestion and remove

sluggishness .

Fibre from legumes, oats, some fruit and vegetables can help regulate blood

sugar levels , lower cholesterol and hence protect against heart diseases .

Diets rich in fibre also improve heart health.

A fibre-rich diet helps control overeating . Fibre rich foods are usually more

filling and so reduce overeating other foods rich in calories that can be

fattening.

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Fibre is vital for diabetics as it helps keep the blood sugar level in control.

Fibre has been shown to help lower cholesterol levels in the blood and help

reduce the risk of heart diseases.

Approximately 25g of fibre is needed a day to help maintain a healthy

digestive system.

Just as atta is better than maida, unpolished rice better than polished rice,

whole wheat bread better than white bread. So is Digestive Marie better than

Sadharan (regular) Marie because all of them atta, wholewheat bread,

unpolished rice and the New Parle Digestive Marie have more fibre than the

other.

So if you are in the habit of eating Marie biscuits daily, then just by switching

to the new Parle Digestive Marie you get substantial part of your

requirement of fibre without having to change your routine, plus you start

feeling Active Lite

SWEETS ‘N’ TREATS

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MelodyA double symphony of chocolate on the inside and caramel on the outside.

That’s Melody, India’s first double-layered toffee. So delicious in taste that it

makes your taste buds sing. With a unique single-twist wrapper, Melody hits

the right note internationally too. It’s been acclaimed at the Monde Selection,

where it has won a gold and a bronze award

Poppins

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What does a rainbow taste like? The answer, my friends, is now available at a

store near you. Yes, open a pack of Poppins, and pop a goli rainbowwalli into

your mouth. Can you taste the green apple?

And what about the orangey orange? Or red strawberry and yellow mango?

Try the lime green lemonnow. Don’t forget the violet black currant? Now

repeat till you can tell the colours with your tongue

Mango BiteCommunicate with aliens. Chat with a tiger. Share jokes with an African

tribal. All you need to do is pop a MangoBite into your mouth, roll it around,

and start talking the MangoBite boli. Mmmchaack chuppack cchiss

toowwich chaack, suckk suckk MangoBite. Delicious twishck chaack real

mango tck chhooosss. Tchaak toowwiss tch klaack

Sugar, Liquid Glucose, Acidulant, Mango Solids, Edible Vegetable Oils,

Edible Starch, Permitted Flavours and Colours.

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Mango Bite

Kachcha MangoBite

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Life is not easy if you’re hooked to the electrifying taste of green mango.

Carry a raw mango in your pocket, and you’ll get weird looks from people.

Try putting a whole one in your mouth, and you’ll lose a few friends, not to

mention a few teeth. Put a few in your bag, and you’ll get a sore shoulder.

Unless you switch to the convenience of Kachcha Mangobite. Now enjoy the

zingy, zany, tingly,tangy taste of Kachcha Aam anytime, anywhere with

Kachcha Mangobite. It’s a real smooth transparent candy, made using the

latest ‘deposited candy technology’ so that the taste keeps you entertained

right till the very end

Kismi BarThe ‘Maha’ Tasty Bar, that’s the best description for the Kismi Bar. A

delicious elaichi (cardamom) toffee bar. The Kismi Bar is a favourite for it’s

great taste and huge size. In fact, the sales of Kismi Bar, complement its size

– it is one of the largest selling toffee bars in India. Kismi Toffee

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Rol-a-Cola

A Cola you can eat! Yes, that’s what Rol-a-Cola is all about. The great cola-

taste, contained in a little candy. So, you can enjoy it just about anytime.

Acclaimed internationally as the Solid Cola, Rol-a-Cola is the winner of 2

Gold awards at the Monde Selection

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ToffeesApart from Kismi, Parle offers a variety of toffees for you including Mayfair,

Lux and Dairy . All enriched with the goodness of dairy milk that makes them

the most popular toffees in India. These tiny, tasty treats never fail to sweeten

your mouth and are always a sheer delight to the taste buds.

Orange CandyOrange Candy was the first product to be launched from the House of Parle.

For over 50 years, this oval shaped delight has been extremely popular in

India. Although deceptively simple iappearance, the zingy, orange taste is a

sheer delight to the taste buds. It’s a tangy treat that has a universal appeal

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ChoxAttention please! We have just received reports that there’s a monster on the

loose. Please don’t panic. It’s just the Chox Monster-sized Chocolatey Bar.

It’s big on size and taste. Otherwise it is delightful company. Go out and get

yourself one. Have a monster of a good time

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Availability of Row Materials :-

They make no compromise in quality of their product. They know

that Parle is the name that stands for the trust. So they make

v\every effort to maintain high quality standards in their

customers. They produce the goods from the choicest suppliers and

upon supply each and every raw material is thoroughly checked as

per international quality norms.

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Production Process

1. Row Material Testing 2. Mixing

3. Moulding4. Baking

5. Cooling 6. Packing

7. Dispatch

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Row Material Testing :-

The ingredient of Parle-G biscuits were where flour, vanaspati

ghee and sugar syrup, salt, vitamins and minerals and milk. They

test all the ingredients whose quality is high that all being used in

the production process.

Mixing After the testing process is over all the material will go for

the next process which is called mixing. The materials are to be

mixed up with the help of grinder by forcing downwards. So now

the tough is ready for the molding process.

Molding :- Under, molding process the dough are being set up on

canvas belt and goes under the scrap knife machine which shapes

that dough into a biscuit from. This biscuits are very loose, it can

not be packed. So this biscuit will go into baking process.

Baking :- In baking system, there are six burners and three zones

which makes the biscuit tasty and fresh long last. The oven

machine has six burners all of them are set up at different

temperatures according to he behavior of biscuit. The burners are

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on top and bottom and the belt is in the middle including biscuits. It

has three zones.

i) Processing zone (Burner 1 & 2)

ii) Baking zone (Burning 3 & 4)

iii)Coloring zone (Burner 5 & 6)

Temperatures of bathers :- (approx)

when we have visited their temperature are as follows :-

1. Top – 198’ * About 200- 210

Bottom – 185’

2. Top – 267’ * It’s always in between 260 – 270

Bottom – 242’

3. Top – 302’ *Its temp is 290 – 300

Bottom – 271’

4. Top – 283’ * About 270-

Bottom – 271’

5. Top – 238’ * About 230-240

Bottom – 222’

6. Top – 198 * About 230 – 240

Bottom – 192’

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Processing zone :-

It is the second step of baking process. In the baking zone the

biscuits are baked and they are baked up to when the biscuits

become hard. It is done with the help of 3 and 4 burner.

Baking zone :-

It is second step of baking process. In the baking zone the biscuits

are baked and they are baked up to when the biscuits become hard.

It is done with the help of 3 and 4 burner.

Coloring zone :-

It is the last as well as final step of baking process. In this zone the

biscuits are baked up to when the products color change form

white to door brown color which seems attractive to the consumer

with the help of 5 and 6 burner.

Like this the whole process of baking is carried out. Under baking

zone, the 3 and 4 burners temperature are highest than another burner.

In 3 min. and 21 sec. they bake 300 biscuits maximum.

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Cooling :-

Under coding process there are 3 canvas which helps for coding

the biscuits. This canvas belt will go up and down and cooing the

product. To cool maximum 300 biscuits, it takes about 6 minutes

and 42 minutes and 42 seconds.

Packing :-

They have the packing machine of 100 gms. And 50 gms. The

workers can pack 90 packets per minutes. They pack 3.50 lacs to

3075 lacs biscuits per day. They have the machine of 17 lines of

biscuits which makes lazy for workers to pack it.

Dispatch :-

They dispatch the biscuits all over the India. They dispatch 2200 –

2500 box per day. Where ever there is city they supply the product to

that city. They supply the product in all over India.

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QUALITY POLICY

PARLE PRODUCTS LIMITED will strive to provide consistently nutritious

and quality food products to meet customers satisfaction by using

quality materials and by adopting appropriate processes.

To facilitate the above

We will strive to continuously train our employees and provide them an

open and participative environment.

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Plan Lay Out

flour containoer

dough shape

cutting and printing

heat – 1

heating – 2

heating – 3

pick damage

Cooling

metel detection

Cooling

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5. MARKETING DEPARTMENT

INTRODUCTION TO MARKETINGDEPARTMENT

share of the total confectionary market, in India. View some of the

entertaining advertising campaigns that have been part of this success story

The immense popularity of Parle products in India was always a challenge to

our production capacity. Now, using more modern techniques for capacity

expansion, we have begun spreading our wings and are going global

Parle bisuits and confectionaries are fast gaining acceptance in international

markets, such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka

Even the more sophisticated markets like USA & Australia, now relish Parle

products

As part of the efforts towards a larger share of the global market, Parle

has initiated the process of getting ISO 9000 certification. Many Parle

Products have also won Gold, silver and bronze medals at the Monde

Selection

Special Surprises! Crazy Contests! Super-exclusive offers! High-

excitement happenings! And to top it all,some great recipes for Monaco

Toppings. Are you and your tastebuds paying full attention?Yes! It's all yours

to enjoy as a member of the Monaco Toppers' Club

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The Great Monaco Toppings Carnival Get invited to this special day of

goodies, games, gifts and many mouth-watering Monaco toppings, plus

fabulous discounts on Parle products - coming soon to your city! Monaco

Toppers-in-Touch A colourful, reader's-delight newsletter with

interesting, informative items for everyone in the family

Irresistible offers on premium products - at attractive rates exclusively for

Monaco Toppers Club Members

And much, much more…So don't delay, join the club and be a

topper! Have Mo fun with Monaco...Toppings for every tastebud

Parle-G has been a strong household name across India. The great taste,

high nutrition, and the international quality, makes Parle-G a winner. No

wonder, it's the undisputed leader in the biscuit category for decades. Parle-G

is consumed by people of all ages, from the rich to the poor, living in cities &

in villages. While some have it for breakfast, for others it is a complete

wholesome meal. For some it's the best accompaniment for chai, while for

some it's a way of getting charged whenever they are low on energy. Because

of this, Parle-G is the world's largest selling brand of biscuits

Launched in the year 1939, it was one of the first brands of Parle

Products. It was called Parle Gluco Biscuits mainly to cue that it was a

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glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle

and sold in units of half and quarter pound packs

The Marketing Strength

The extensive distribution network, built over the years, is a major

strength for Parle Products. Parle biscuits & sweets are available to

consumers, even in the most remote places and in the smallest of villages with

a population of just 500

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly

or indirectly. A two hundred strong dedicated field force services these

wholesalers & retailers. Additionally, there are 31 depots and C&F agents

supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We

constantly endeavour at designing products that provide nutrition & fun to the

common man. Most Parle offerings are in the low & mid-range price

segments. This is based on our cultivated understanding of the Indian

consumer psyche. The value-for-money positioning helps generate large sales

volumes for the products

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However, Parle Products also manufactures a variety of premium products for

the up-market, urban consumers. And in this way, caters a range of products

to a variety of consumers

Biscuit makers seek tax holidayIn an unprecedented move, members from the Biscuit Manufacturers’

Association, including Parle Biscuits, Britannia and ITC, have submitted a

proposal to the state government, saying they would not hike the price of any

variety of biscuit for the next five years provided the excise on them is

abolished and VAT reduced to 4 per cent from the current 12.5 per cent

The biscuit market in Gujarat for both organisd and unorganisd brands has

been estimated to be around Rs 470 crore and d the current 8 per cent excise

duty clubbed with the 12.5 per cent VAT is pushing down profitability as low

as 0.33 per cent even in case of glucose biscuits which occupy 80 per cent of

the revenue share

Biscuit manufacturers are angry that while other segments of the food

processing industry, including Pasta, ice-cream, condensed milk, ready-to-eat,

dosa mixes and processed meat and fish have been granted relief from the

excise duty

Biscuits, which are reportedly consumed by more than 73 per cent of

the population, have to go through excise and VAT

The excise and VAT imposed on us is completely detrimental to our

operations and may eventually force majority of the consumers to shift to the

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unorganised sector and duplicate brands, which will ultimately be a

compromise both in quality and nutrition to the consumer, said Maria Iyer,

president of the Biscuit Manufacturers’ Association.

The Indian Biscuit industry is estimated to be of around Rs 8,500 crore

of which Rs 4,500 crore forms the organised segment and the rest Rs 4,000

crore form the unorganised market

Since unorganised players do not comply with taxes, it is bigger names

like Parle Biscuits, makers of Parle G, the world’s largest selling biscuit

brand, who are feeling the pinch of the taxes

In spite of spiralling rise in costs of input such as wheat, sugar and

vanaspati, the biscuit industry has maintained a steady price. Raw material

alone accounts for nearly 49 per cent of the MRP, “ said Amol Chouhan,

director, Parle products

Biscuit manufacturers have also submitted the proposal to the Union

finance minister

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PRODUCT DEMAND

Parle-g has been strong household name across India. The great

taste, high nuts, iron, and the international quality, makes parle-g

winner. No wonder, it’s the disputed leader in the biscuit category for

deeds. Parle-g is consumed by people of all ages, from rich to poor,

living in cities and in villages. While some have it for breakfast, for

others it is complete wholesome meal. For some it’s the best

accompaniment for”chai”, while for it’s way of getting charged

whenever they are low energy. It’s also often highly recommended by

directions and medical practioners. It has been successful in carving its

own niche in every segment of the society. However the success of this

is not limited to any cities, village or region, it is widely liked and eaten

across India, be it any city, village, town etc. Parle-g is also the chosen

one for becoming leading names for great taste and quality.

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PRICING POLICY

“Price is exchange values of products or services always express

in money” while pricing is the prices of determining the price of the

products considering all the factors and policies of the firm.

The pricing policy of parle influence its stews too large extend. It

must not become hindrance in the growth of organization. It must not

be so liberal that the units have to incur losses.

So far as the unit is concerned pricing policy is very sensitive.

The managing director and marketing director are the in charge of

setting price of the products in this section.

Before making and pricing our products we keep basic fact in

our mind that parle-g is layman’s products. It is consumed by the

poorest of the poor and riches of the rich. We understand it serves as

staples in some stages of our society. Our products are priced follows:

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ADVERTISEMENTS

Based on the premise that 'Happiness is togetherness'... the campaign

invites everyone to celebrate world family day, with their favourite biscuits!

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MARKETING MIX

In order to satisfy the need of customer a business firm must

determine a marketing mix. Marketing is the used to describe the

combination of the four inputs, constitute the core of company’s

marketing system.

Marketing mix is absenting of decision in the four points. It is

system comprising the subsystem of price, products, promoting and

place. Their elements of the marketing mix interrelated because

decision in one area affects the others. Marketing mix is the

dynamic concept as it keeps on changing with change in market

condition and environment. The major instrument of marketing is

parle—g.

(1)Products: - its shapes, design, and characteristic utility etc.

(2) Promotion: - promotion methods have communicating with

consumer through personal selling, social contacts, and

advertising publicity.

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(3)Price: -polices, regarding pricing, discounts concession.

(4)Place: - channels, coverage location, and Inver transportationlogistics.

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DISTRIBUTION STRATEGY

The extensive distribution network, builds over the year, is a major

strength for parle products. Parle biscuit and sweets are available to

consumers, even in the most remote place and in the smallest of

villages with a population of just 500.

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail

outlets directly or indirectly. A two hundred strong dedicated field

force services these wholesalers and retailers. Additionally there are 31

depots and c&f agents supplying goods to the wide distribution

network.

The parle marketing philosophy emphasizes catering to the masses.

We constantly endeavor at designing products that provide nutrition

and fun to the common man. Most parle offering are in the low and mid

range price segments. This is based on our cultivated understanding of

the India consumer. The value for money positing helps generate large

sales volumes for the products.

However, parle products also manufacture a variety of premium

product for the up market, urban consumer. And in this way, caters a

range of products to a variety of consumer.

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SALES PROMOTION

We also help our distributor and retailer to promote their sales. Inorder to achieve high sales figures, frequently we launch variousschemes and discount for the benefit of our retailers, distributor and thecustomers. Previously, parle-g was available only in a standard 100gmpack. But we introduced smaller 50/25 gm packs for the lower segmentof the society and 500, 1kg carry bag for the upper segment.

PUBLIC RELATION

During the many special veterinary visits were carried out. Theirvisit is becoming costlier day by day. On the other hand the charge forspecial visit has remained unchanged for a long period.Non-members to the private traders also utilizing the services. Undersuch circumstance, the rate of special visit will necessarily needs to beenhanced. There fore, relation between people and parle is very well.

Parle’s message is reach to people by different ways. LikeNewspaper, TV, Magazines, Banners, Internet etc. Parle provide peopleto visit its website. And know about parle and its message. Therefore,parle made public relation is very well.

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IMPORT-EXPORT

The immense popularity of parle products in India was always achallenge to our production capacity. Now, using more moderntechniques for capacity expansion, we have begun spreading our wingsand are going global.

Parle biscuits and confectionaries are fast gaining acceptance ininternational market, such as Abu Dhabi, Africa, Dubai, South Africaand sir lank. Even the more sophisticated market like use and Australia,now relish parle products.

As part of the efforts towards a larger share of global market,parle has initiated the process of getting iso9000 certification manyparle products have also won gold, silver and bronze medals at themonde selection.

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Organization Structure

Director

Production manager

Maitntaination manager

Quality controller

Seft In charge

Supervisor

Worker

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GOALS OF 2006

To have zero complain ration by 2006

To have HACCP certification by 2006

To implement 5’s mission successful

To increase no. of school visits and keep direct touch with our

targeted customer.

To develop total automation in all the plants to 100% hand free

operation

To minimize the wastage

To preserve energy and environment by decrease pollution

&saving energy

Harnessing the human capital

Utilizing HR to the fullest

Increasing training,Motivation.

Improving Participation

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Helping Job

Change in Attitude Positive

Focus on Unlimited exploitation of human energy

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VISION OF PARLE

Work with global leaders in the confectionary business

Present to be greater & better than the past

Every stage of production process having continuous improvement

Encouraging togetherness & participation

Having confidence in vision to achieve it

New vision for new millennium:-

With the unfolding of the information technology age and

emergence of the borderless world we have a quest to become the

most admired group by all over stake holder. Our customer being

the king. We will strive to exceed expectation by pursuing world

class standard, in our Parle product, process and performance

encouraging innovation and nurturing intellectual capital, we seek

contom growth to leed the domestic market and enhance global

presence.

We will follow ethical and business practice while fulfilling

employee expectation and maintaining respect for fellow human

being.

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6. PERSONNEL DEPARTMENT

INTRODUCITON

ORGANISATION CHART

FACILITIES &RJGHTS

TRAINING &DEVELOPMENT

PERSONNEL FUNCTIONS

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INTRODUCITON

Personnel management is that organizational function which provides

specialized concepts, method, and techniques for the integration and co

ordination of human resources and relationship in order to move effectively

towards the desired objectives, it consists of many function which are

undertaken on the basis of specialization and departmentation covering all

personnel of he organization irrespective of the departments in which they are

working.

The personnel mgt. is the process of attracting, holding and

motivating people involving all manager line and staff.”

This department mainly works for personnel on the company like

to how to select the employees their wages, time keeping, organization and

control registration and other matters

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ORGANISATION CHART

A top down organization chart is as follows:

Managing Director

Producer Manager Marketing ResearchManager

Sales Manager

Regional Sales Manager

Sales Executive -I Sales Executive -2 Sales Executive -3

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FACILITIES AND RIGHTS

- Salary and percales:

Salary and percales the salary and wages to the employees and

workers are paid in the month.

- Percales.:-

The employees are paid medical allowances, provident fund, gratuity,

bonus, pension etc.

- Canteen facilities

Lunch, tea, coffee, snakes are provided to the workers at a subsidy

rate at the canteen of the dairy.

- Discipline.

The workers are required to follow the rules. If someone breaks the

rules he is given suitable notice to improve his behavior and performance.

- Welfare activities and benefits

There is always known about the welfare of the employees. They

give bonus to their employees. As workers they give facilities ‘like medical

allowances, salary.There is each section as a team. There is teamwork system.

Per month one meeting that is management revenue meeting.

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TRAINNING AND DEVELOPMENT

Training and developments plays very important role by improving the

efficiency of the employees because in the training process the

candidate is given actual knowledge.

Training is the key of sound and successful managements as enables as

it enables higher productivity and efficiency in the year employees.

After the training is over if the candidates are found unsuitable or

misbehaviors then he will be removed from the job.

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PERSONNEL FUNCTIONS

A personnel function is important as any other management functions

because a good persons policy of any organization ensures it of availability of

the required type of employees and also the removal of any disputes arising

among the management and the employees.

Seeing the parle company personnel policy we can see that it has

a very good policy because the relations between the management and

the employees are good and the personnel department is able to obtain

the personnel department is able to obtain the personnel of the required

qualifications.

Parle company takes good care of its employees. There are many

employees that take care of the whole plant. as the plant is fully automatic the

employee requirement is less compared to other company. The machines are

imported so the employees should be skilled enough to handle them. There

are 170 techniques, 110 staff & trainees with an average age of 23 years.

Parle company hires this employees on seasonal basis and art of many

employees, there are 190 permanent employees and the rest are seasonal.

Parle company also has 10 women employees who are placed the

quantity assurance, accounts and administration department.

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Parle company runs 3shifts and the employees are distributed to fulfill

the requirements.

The first shift runs from 7:00a.m. To 3:00p.m.

The second shift runs from 3:00p.m. To 11:00p.m.

The third shift runs from 11:00p.m. To 7:00a.m.

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7. CONCLUSION

Thus from above project of parle company, we can conclude the

products of the company, its history and growth, its general information, its

management production department, its financial analysis, its performance

and its various problems.

Also from this project we can see that parle company is very beneficial

for the consumers consuming its products; its products are also of good

quality and they do not charge high prices of their products.

So, from these we can say that parle company is not working for their

profit but for the safe of their profit but for the safe of the customer by

adopting consumer protection. Which is laid by the government.

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8. BIBLIOGRAPHY

1. Company source: Annual reports Information relating to production and

information given in general information.

2. Website: www. parle. Co.in: parle hits.

3. Authorized dealer &: Price list & products

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