Date post: | 08-Apr-2018 |
Category: |
Documents |
Upload: | nisha-sharma |
View: | 224 times |
Download: | 0 times |
of 50
8/6/2019 1. Product Develoment Process
1/50
Quiz Time!!!
Which designer has the firm by the
name of Layap HgnisApparels Pvt. Ltd.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 1
8/6/2019 1. Product Develoment Process
2/50
Rajesh Pratap Singh
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 2
8/6/2019 1. Product Develoment Process
3/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 3
Illustrations
Basics of Patterns
8/6/2019 1. Product Develoment Process
4/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 4
8/6/2019 1. Product Develoment Process
5/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 5
8/6/2019 1. Product Develoment Process
6/50
Unit 1: The Product Development Process
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 6
8/6/2019 1. Product Develoment Process
7/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 7
Fashion Design
Fashion Illustration
Fashion design and Fashion illustration are an
integral part of each other
8/6/2019 1. Product Develoment Process
8/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 8
8/6/2019 1. Product Develoment Process
9/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 9
Design and product development is an
integral part of any organization.
A merchandiser should be able to
understand and communicate with adesigner in a comfortable manner
Both should have a common lingo
Since both the merchandiser and the
designer work in close proximity, hence
there should be a proper understanding
among the two.
Merchandiser and Designer
Merchandiser and need of the subject
8/6/2019 1. Product Develoment Process
10/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 10
Fashion Designers perform the following tasks:
Sketch their ideas.
Draw and cut patterns to create sample garments.
Select fabric and trimmings.
Combine basic dressmaking and tailoring principles with
flat pattern work and draping techniques.
Fit and modify the finished garment.
8/6/2019 1. Product Develoment Process
11/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 11
Arrange showings for press and buyers when the
sample garment line is ready.
Compare merchandise with those of the competitors.
Keep current on trends by reading trade magazines
and attending fashion shows.
Visit textile showrooms to keep up to date on latest
fabrics.
Cont . :
8/6/2019 1. Product Develoment Process
12/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 12
Organizational Structure
COO
Head Designer
Asst. Designer Sample coordinator
Pattern Master
Cutting Master
Tailor
Checker
Embroider
Merchandiser
8/6/2019 1. Product Develoment Process
13/50
Designing
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 13
8/6/2019 1. Product Develoment Process
14/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 14
Breakdown of the Fashion design process:
1. Fashion Market Research
2. Fashion Trend Forecast analysis
3. Fashion Design
4. Sourcing
5. Drafting
6. Sampling
7. Apparel Production
8. Fashion Marketing
9. Fashion Buying
10.Fashion Merchandising and Retail
NEXT
8/6/2019 1. Product Develoment Process
15/50
Stage 1. Research
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 15
8/6/2019 1. Product Develoment Process
16/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 16
1. Awareness about the customer
2. A target market has to be determined in order to meet
customer expectations and produce a garment that
satisfies their needs.3. Once target market research is completed and
demographics, values, and lifestyles have been
considered, the project can move forward.
4. This data helps designers to make design, cost, and
construction decisions, which can dramatically shape
their creation.
Importance of Research
Fashion Market Research
8/6/2019 1. Product Develoment Process
17/50
Contd.
Color trends
Selection of colors that make the line unique andsalable.
Fabric trends Can be sourced from manufacturers or
customization of fabrics can be done.
Can stick to one kind of fabric or can experiment.
Styles
Hot numbers can be reused or re fabricated
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 17
Fashion Market Research
8/6/2019 1. Product Develoment Process
18/50
Stage 2. Interpreting the Forecast
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 18
8/6/2019 1. Product Develoment Process
19/50
Forecasting
Producing and selling fashion merchandise toconsumers at a profit is what fashion merchandising is
all about.
Hence the designer as well as merchandiser must
analyze and interpret the trends for the currentseason.
The merchandiser must:
Distinguish current trends
Estimate how widespread the trends are
Determine whether these trend will appeal to the firms
target market or not.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 19
Fashion Trend Forecasting
8/6/2019 1. Product Develoment Process
20/50
Forecasting
It is all aboutIt is all about
Identifying TrendsIdentifying Trends
Interpreting Influential FactorsInterpreting Influential Factors Sources ofDataSources ofData
TimingTiming
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 20
Fashion Trend Forecasting
8/6/2019 1. Product Develoment Process
21/50
Stage 3. Designing
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 21
8/6/2019 1. Product Develoment Process
22/50
The actual designing would incorporate the following
Inspiration
Theme
Design brief
Design Developments
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 22
Fashion Design
8/6/2019 1. Product Develoment Process
23/50
Sources of Inspiration
Street Fashion Niche Market Printed Sources
Newspapers Magazines
Catalogs Fashion Publications Color Standards Historical publications
Internet
Films/ Television Lifestyle Home Furnishing trends
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 23
Fashion Design
8/6/2019 1. Product Develoment Process
24/50
Theme
Once the inspiration is clear, the theme is just
a matte of marketing.
A catchy theme , an interesting theme would
definitely sell like hot cakes.
Theme would then show the way for actualdesign developments and doodling.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 24
8/6/2019 1. Product Develoment Process
25/50
Creating styles
Re-fabrication
Some of the constraints: Target market
Price
Product line
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 25
Fashion Design
8/6/2019 1. Product Develoment Process
26/50
Design brief generally has the following
points
Knowledge of the customer.
Price factors
Aesthetics
Timing of the launch
FIT of the garment.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 26
8/6/2019 1. Product Develoment Process
27/50
Knowledge ofCustomer
Who is the customer?
Where does the customer live?
What does the customer do?
What clothes the customer wears and at what
times?
Why buy a garment?
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 27
Fashion Design
8/6/2019 1. Product Develoment Process
28/50
Importance of Price
Price:
Quality of fabric
Garments construction
Garment should give good value for price
A designer usually works backward from price
point.
Retail Price->Commission-> Manufacturing Price -
>Overheads-> Actual price of garment
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 28
Fashion Design
8/6/2019 1. Product Develoment Process
29/50
Importance of Aesthetics
Garment should be attractive to the specific
customer
Hanger Appeal The elements and the principles are the
dominant factors here.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 29
Fashion Design
8/6/2019 1. Product Develoment Process
30/50
Importance of timing
Requirements change on the basis of seasons.
Also the life cycle of the particular fashion
trend is an important consideration.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 30
Fashion Design
8/6/2019 1. Product Develoment Process
31/50
Importance of Fit
The garment should flatter the wearers
figure.
Should be pleasingly proportional Sizing is an important consideration
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 31
Fashion Design
8/6/2019 1. Product Develoment Process
32/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 32
Fashion Design
8/6/2019 1. Product Develoment Process
33/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 33
Fashion Design
8/6/2019 1. Product Develoment Process
34/50
Stage 4. Sourcing
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 34
8/6/2019 1. Product Develoment Process
35/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 35
1. Once the designers have chosen the trends that
they would like to utilize, someone must find the
materials.
2. Sourcing materials such as fabrics, threads,buttons, zippers, trims, or other notions is usually
the job of the production or design assistant.
3. This may seem like an easy task, but take into
consideration that this means working within a
budget while meeting the desires of the target
market.
Sourcing
8/6/2019 1. Product Develoment Process
36/50
Stage 5. Drafting
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 36
8/6/2019 1. Product Develoment Process
37/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 37
1. Pattern drafting used to be a task done entirely by hand,
but is now often completed using computer-aided
drafting and design (CADD) technology.
2. This is a very technical process .When the pattern isfinished, a prototype made of inexpensive fabric is
constructed.
3. The person who does this is called a sample sewer and
is vital to detecting design flaws and solving construction
issues.4. Once the pattern is perfected, the production can begin.
Drafting
8/6/2019 1. Product Develoment Process
38/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 38
Drafting
8/6/2019 1. Product Develoment Process
39/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 39
Drafting
8/6/2019 1. Product Develoment Process
40/50
Stage 6. Sampling
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 40
8/6/2019 1. Product Develoment Process
41/50
Sampling
The process of making the working modelfrom the 2 D sketch.
Types:
1. Prototype: First sample
2. Size set: 1 sample in each size
3. PP sample: Pre production sample
4. Shipment sample: sent just before the dispatchof the shipment.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 41
8/6/2019 1. Product Develoment Process
42/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 42
ketch
PrototypeOK Not OK
Rectifications
RectifiedPrototype
Size set
OK
Preproduction sample
OK
Shipment sampleProduction starts OK
Shipmentdispatches
Ok: Approved
8/6/2019 1. Product Develoment Process
43/50
Stage 7. Garment production
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 43
8/6/2019 1. Product Develoment Process
44/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 44
1. Production of a garment can be approached in many
ways depending on the market that it is intended for.
2. Jeans that are sold nationwide in department stores
would likely be produced in a factory, whereas in-
house tailors would create a couture jacket.
Apparel Production
8/6/2019 1. Product Develoment Process
45/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 45
Item line
Group line
Methods for organizing a line
of merchandise:
8/6/2019 1. Product Develoment Process
46/50
Item Lines
Such organizations sell each item separately, alone,without a coordinated group.
Generally large volumes are preferred to ease the
order of fabrics an draw materials. Prefer Hot numbers, and other classic styles that are
sure sellers
These companies also stick to similar fabrics.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 46
8/6/2019 1. Product Develoment Process
47/50
8/6/2019 1. Product Develoment Process
48/50
Group Lines
These stick to particular concept or fabric
selections or theme.
More sales potential
A story is easier to sell
Gives identity to the organization
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 48
8/6/2019 1. Product Develoment Process
49/50
Theme: styling detail, trim, or color story that
is used throughout the group.
Price leader: A garment less expensive than
the others but styled in classic terms. Could be
a repeat of the previous hot seller.
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 49
8/6/2019 1. Product Develoment Process
50/50
Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 50