1 Quarter Update 2011 April 26.2011

1 Quarter update2011

Classified - Internal use) … Page ‹#›

Key Higlights

Classified - Internal use) … Page 1

Leadership Market shareActivation score to be at 12OIT Scale upBest execution of unit and national promo’sFocus on FANTA share gainFocus on Soda share gain.Clear cut leader at Bar, transport, cinema, education channel,

PROMOTIONSInitiativesEVENTSOIT ACTIVATIONPRODUCT LAUNCHESREDNPDMARKET SHARE ND WD

Overview Quarter 1

Plan Quarter 2

2011


PROMOTIONS

EVENTS OIT ACT.

New product launch

GREW IN MARKET SHARE BY 90%

EXECUTED WELL IN THE TOWN HIGH AVAILABILTY OF THE THMUS UP BRAND ACROSS TOWN AVERAGE 6000 PARICIPANTS AT THE TIME OF EVENT AT VENU

EXECUTED WELL WITH THE POSM AND SHOP GATES TOTAL CONTRIBUTION IN MZ OF MY AREA IS -43.9% JODHPUR IS -31.2%, GANGANAGAR-6.5%,BIKANER-6.2% IN UNITIN SLEEK CAN TOTAL CONTRIBUTION IN MZ OF MY AREA IS -23% JODHPUR IS -14%,GANGANAGAR-5%,BIKANER-5% IN UNIT

WELL EXECUTED WITH HELPOF POSM –TOTAL CONTRIBUTION OF MY AREA IN COKE BRAND IS -25%, JODHPUR-17%, GANGANAGAR-I5.17%, BIKANER-3% IN UNITASM WISE PERFORMANCE:- RAJEEV BRAND COKE – 142% & COKE RGB – 358%RAHUL- BRAND COKE – 50% & COKE RGB - 124%

13.04.23 Classified - Internal use) … Page ‹#›

Activation pics


Initiatives

Travel 1 & 2 activation with installation of cwg counters at jodhpur.

Cycle trolley installed at private bus stand at jodhpur.

Grocery HE while fanta fun master at jodhpur.

Cans shape kiosk installation in front of National law college at jodhpur.

Rajasthan patrika fair participation without any cash support at jodhpur.

Thums Up: JalsaJalsa Act for mass consumer engagement thru Thums Up rolled out

Objective• Activate distributors & outlets through a strong local act• Connect with the consumer & drive preference for Thums Up• Build transactions through redemption and in venue consumption

High Population states with significant power town population chosen

Conducted in the Upcountry markets

Jalsa PublicityCovering Power towns in the radius > 30-50 kms.

The Event execution in over 30 locations across Rajasthan.

Event Highlights

The show lasts for about 2-3 hours

Classified - Internal use

Thums Up: Jalsa

Classified - Internal use


Place MTD-March10 MTD-March11 YTD 2011 %change

Pindwara 0 282 1233 #DIV/0!

Sirohi 1808 885 2413 -51%

Bhinmal 3654 2074 4843 -43%

Jalore 10030 3911 8881 -61%

Sojat city 1228 251 457 -80%

Bilara 2238 686 1824 -69%

Jaitaran 328 950 1982 190%

Degana 1524 616 616 -60%

Didwana 0 1195 2114 #DIV/0!

Ladnu 760 490 1246 -36%

Sujangarh 1168 1024 1842 -12%

Dungargarh 2152 1463 2100 -32%

Churu 5690 4256 5513 -25%

Sikri #DIV/0!

Shri madhopur 1241 1107 1794 -11%

Dausa 3521 2931 4811 -17%

Dudu 1821 826 1926 -55%

30580 18083 35064 -41%

Jalsa Overview

RED OVERVIEW


Red Activation month - wise 2010-2011

YTD We are on degrowth from .2 in jodhpur YTD We are on degrowth from .1 in Shri ganganagar and Bikaner we are on growth path


Channel-wise average contribution in activation

Jodhpur 2011 Shri Ganganagar 2011

Bikaner 2011

Highest contributing channel ytd

CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH JODHPUR


CONVINENCE

E & D 1

Need to focus on majorly on price communication & shelf display rest gsb we have grown YTD.

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

Activation-Total 11.4 10.4 10.8 11.9 12.7 12.0 12.8 10.2 12.0 10.8 10.7 10.8 8.9 9.4 10.4 10.5Count of OUTLET_NM 472 349 427 409 481 516 211 423 472 380 416 449 351 177 168 244

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


Need to focus on majorly on price communication & shelf display rest gsb we have grown YTD.


E & D 2

Contd.

Need to focus on all the parameters .

MONTHJan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11

Activation-Total 10.8 8.8 8.9 10.4 11.0 11.5 10.8 10.3 10.8 9.1 10.5 10.4 7.1 6.8 7.9 6.8

Count of OUTLET_NM 53 46 44 57 48 52 12 39 38 33 43 42 31 63 40 70


Grocery 1

Grocery 2

Availability and purity of three tear rack is still a critical task to be achieved apart this now we are drastically Degrown in shelf and price also YTD.

We have done somewhat good in this channel but price communication is degroen v/s last month.

Travel 1 Travel 2

Travel 2 is a tuff channel to work upon but still price communication is concern.

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

Activation-Total

7.2 7.6 6.9 7.8 7.6 8.2 8.0 6.0 8.4 8.2 7.7 8.0 5.9 5.9 7.1 5.8Count of OUTLET_NM 157 349 145 157 179 186 48 157 131 142 122 146 187 100 123 131

We have done somewhat good in this channel but price communication is degroen v/s last month.


CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH SHRI GANGANAGAR

CONVINENCE Price and shelf display is a concern area need to work upon

E & D 1

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


Price and shelf display is a concern area need to work upon


Contd.

E & D 2

Need to focus on all the parameters.

MONTHJan-10 Feb-10

Mar-10 Apr-10

May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10Dec-10 Jan-11 Feb-11

Mar-11 Apr-11

Activation-Total

7.8 8.8 9.1 11.2 8.6 9.4 9.0 8.2 7.8 12.3 9.4 8.8 11.2 9.8 16.1 6.7

Count of OUTLET_NM

57 33 40 39 47 57 29 58 49 30 58 43 34 57 41 24


Grocery 1

Grocery 2

Apart gsb we have to focus on all other parameters .

Degrown in price communication need to maintain for growing further.

Travel 1

Grown in all parameters need to maintain for growing further.

Travel 2

Need to work on to do list as outlet get change hence Degrown v/s last month.

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11



CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH BIKANER

CONVINENCE

E & D 1 Need to work upon shelf and price communication which is concern as per ytd numbers.

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


Count of OUTLET_NM

0 0 116 128 129 160 210 184 144 105 184 192 197 163 164 164

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


Count of OUTLET_NM

0 0 19 16 29 28 37 29 25 13 33 30 48 19 15 25

Need to work upon shelf and price communication which is concern as per ytd numbers.


Contd.

E & D 2

Need to focus on all the parameters .

MONTHJan-10 Feb-10 Mar-10 Apr-10

May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11


Count of OUTLET_NM 0 0 8 9 12 10 17 13 9 10 13 14 15 20 20 22


Grocery 1

Grocery 2

Warm display is a concern area need to look into it.

Travel 1

Still travel 1 is not audited

Travel 2

Need to work upon all the parameters specifically wdr

Need to maintain the flow and go further.

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11


NPD JODHPUR

Classified - Internal use… Page ‹#›

MMNF Jodhpur

We have gain share in MMNF 3.4 and Nimbooz has lost -2.0% YTD

ASM Year NPD Total Total volumeNPD Cont.

Rajeev YTD'11 42,202 468,942 9.0%YTD'10 29,539 502,072 5.9%

Rahul YTD'11 21,941 256,225 8.6%YTD'10 15,402 278,126 5.5%

Rajasthan YTD'11 144,051 1,872,682 7.7%YTD'10 115,209 2,071,928 5.6%

NPD Volume

ASM Year NPD Total Total volumeRajeev YTD'11 9.0% 468,942

YTD'10 5.9% 502,072 Rahul YTD'11 8.6% 256,225

YTD'10 5.5% 278,126 Rajasthan YTD'11 7.7% 1,872,682

YTD'10 5.6% 2,071,928

% Contribution in total Volume

MARKET SHARE JODHPUR


NARTD SPARKLING

We have lost YTD -0.5 points and pc has lost -1.3 YTD

We have gain YTD 1.3 points and pc has lost --0.4 YTD

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

cci 43.2 42.7 44.2 50 32.9 28.5 41.7 38.4 39.9 40.3 42.2 40.5 41.3 41.8 44.6

pci 31.2 31.9 33.8 28.5 45.1 47.3 38.2 41.2 35.5 37.2 35.4 32.7 28.0 31.0 33.0

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

CCI 54.1 53.8 52.4 59 41.5 36.8 47.9 44.6 48.7 48.5 51.1 50.4 56.6 53.1 54.3

pci 38.8 40.6 41.3 32.8 53.4 58.2 43.6 47.9 42 45 42.2 43.0 37.2 42.1 40.3

Juices , Water & Soda


JUICES Water

Soda

In Juice Category we have lost YTD -6.0 Points and pc has lost-3.0 YTD In Water Category we have gained 0.1 Points and pc has lost -1.1 YTD In Soda Category we have gained 0.2 and pc has lost 2.6 YTD

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

CCI 12.4 7.2 4 4.2 1.5 0.8 2.8 3.3 3.8 4.1 8 7.9 10.9 8.9 4.8

pci 12.4 10.1 5.6 5.1 5.4 6.4 7.1 7.4 7.5 10.1 12.6 11.2 9.1 14.4 10.2

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

CCI 23.6 16 13.8 17.3 5.8 5.3 14.8 14.4 12.5 14 16.8 16.5 16.6 21.0 16.4

pci 18.8 13 12.6 14.1 16.9 15.9 14.3 17.8 14.2 13.6 15.4 14.0 14.0 11.3 15.3

MONTH

Jan-10

Feb-10

Mar-10

Apr-10

May-10

Jun-10

Jul-10

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

CCI 36.7 42.5 46.2 48.6 28.1 26.5 42.9 37.3 35.9 40.6 33.4 42.4 36.1 35.4 38.5

pci 23 26.9 25.6 26.3 44.5 47.3 39.8 37.2 34.2 34.7 29.3 19.4 22.5 23.6 21.8


NUMERIC DISTRIBUTION JODHPUR

SPARKLING Soda

JUICES Water

In Sparkling we have taken lead and need to maintain and go forward In Soda we had to work hard and take lead in month of November we got lead in month of December and now continue leading. In juices we have taken lead and need to maintain and go forward. In Water we had to work hard


WEIGHTED DISTRIBUTION JODHPUR

SPARKLING Soda

JUICES Water

In Sparkling we have taken lead and need to maintain and go forward In Soda we had taken lead and maintaining. In juices we have taken lead and need to maintain and go forward. In Water we had to still work hard and need to take lead.


NUMERIC DISTRIBUTION JODHPUR FANTA-1.25LTR-MMNF

FANTA V/S MIRINDA 1.25LTR V/S 1LTR

MMNF V/S NIMBOOZ

After working so hard round the year we had started taking lead in orange category in the month of sep. but now we have lost share in last two months need to work hard and had to get leadership share in this category In 1.25ltr pack we have made a good job and need to maintain leadership share as we have a benefit of pack size which competition do not have. Since launch we had started taken lead in MMNF and now need to go forward with the same spirit.


WEIGHTED DISTRIBUTION JODHPUR FANTA-1.25LTR-MMNF

FANTA V/S MIRINDA 1.25LTR V/S 1LTR

MMNF V/S NIMBOOZ

In numeric distribution we have lost share but in weighted distribution we are still leading and will maintain. In 1.25ltr pack we have made a good job and need to maintain leadership share as we have a benefit of pack size which competition do not have. Since launch we had started taken lead in MMNF and now need to go forward with the same spirit.

Achivement v/s plan

Leadership Market share Got success in getting leadership share in 1.25 brand and MMNF brand , Need to work hard in brand FANTA Red score to be increase at 12 minimum In Jodhpur we are -0.7 YTD in activation and we need to work hard on price and shelf

communication. In Shri Ganganagar YTD we are on breakeven point need to focus on price and

shelf communication for growing further In Bikaner we have lost -3.5 points YTD need to focus on price and shelf

communication. Highway activation As get budget will activate. Bar, cinema , transport, and education channel activation Activated national law university jodhpur . Activated travel 1 and travel 2 in Jodhpur with help of signage's and cwg

kiosk MMNF to grow Share increased by 3.4 YTD Oit Scale up Mt Abu:- Activated with coke brand . Abu road:- Activated with Thumsup brand. Pali :- going to be activated in this month .


New product launches Mz400ml with the help of posm Participation in festivals , fairs and exhibitions Participated jodhpur patrika fair without any cash support . Initiatives Can shape kiosk placed in front of National law university Jodhpur Cwg kiosk renovation and utilization for activation travel 2 channel Cycle trolley installation at private bus stand jodhur. Participation without any cash or kind support in Rajasthan Patrika

trade fair at Jodhpur. Best execution of promos. Fanta fun master Coke UTC Mz 400 ml


Thanks


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1 Quarter Update 2011 April 26.2011

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