#1 QUESTION: CAMPAIGN OVERVIEW

• Public policy campaign led by PCA-WV. • Our goal is that lawmakers and people from

all walks of life use the question “Is it good for children?” as a litmus test for their actions.

• Replaces Children’s Day at the Legislature.• Provides stipends to support up to 25 local

events.

#1 QUESTION: CAMPAIGN OVERVIEW

• Statewide kick-off on Jan. 11, 2011 (1.11.11)• Legislative breakfast at Charleston

Marriott• Press Conference at Capitol @ 1:11 pm

• Campaign updates distributed throughout Legislative Session.

• Campaign website at www.01-11-11.org

COMMUNITY PUBLIC POLICY FORUMS

• Mobilize grassroots advocacy activity for children’s issues,

• Educate lawmakers about local priorities,

• Build relationships with lawmakers,

• Distribute information about #1 Question: Is it Good for Children? campaign.

PCA-WV 2011 Proposed Policy

Agenda

Ask state legislature for $1.1 million investment to prevent child abuse and neglect BEFORE it occurs.

Funding would support:

– $300,000 for In-Home Family Education.

– $200,000 for evidence-based prevention education.

– $600,000 for community prevention projects.

$300,000 In-Home Family Education

$300,000 to support In-Home Family Education programs and restore funding to FY 2010 level.

Funding will secure over $10.5 million in federal funding for IHFE in WV over next 5 years.

CDC estimates child abuse could be reduced up to 40% if these programs were widely available.

$600,000Community Prevention Projects

$600,000 to expand Partners in Prevention from 40 counties to all 55 counties – 38% increase.

Teams are key leaders for transformative change in their communities.

Teams implement local initiatives that build protective factors to prevent abuse and neglect.

$200,000Evidence-based Prevention

Education

$125,000 to expand Our Babies: Safe & Sound safe sleep campaign and implement Period of PURPLE Crying statewide and serve 21,000 babies per year.

$50,000 to expand Stewards of Children and train 3,000 adults. Long-term goal to train 5% of WV adults.

$25,000 to expand Strengthening Families initiative for early childhood programs.

Return on Investment

The $1.1 million prevention portfolio only costs $2.87 per child in West Virginia.

Expected returns include:

– Reduction in child abuse and neglect.

– Improved school readiness.

– Better child health.

– Better outcomes as adults.

Staying Up to Date & Taking Action

PCA-WV facilitates the Legislative Action Team for Children & Families

Weekly meetings during Regular SessionLegislative Action AlertsOnline legislative action center - CAPWIZ

Legislative Action Centerhttp://www.capwiz.com/preventchildabusewv/

PCAA Public PolicyPosition Statements

Promoting child development by supporting families

Preventing child physical abusePreventing child neglectPreventing child sexual abusePreventing child emotional abuse

Why Prevention Matters White Papers

A Better Future for America, A Better Future for America’s Children: Strengthening our Capacity to Prevent Child Abuse and Neglect, Lisbeth B. Schorr, Harvard University / CSSP

Dollars and Lives: The Economics of Healthy Children, Dr. Phaedra S. Corso, 15 yrs w/ CDC

Better Lives for Children Lead to a Better Climate for Business, Michael E. Axelrod, national business leader

Why Prevention Matters White Papers

The Adverse Childhood Experiences Study: Child Abuse & Public Health, Dr. Robert Anda

Prevention Programs and Strategies: State Legislative Experiences, Kelly Crane, NCSL

Prevention Creates the Future by Transforming Culture, Dr. Jeff Linkenbach, social norming expert

ADDITIONAL TOOLS AND RESOURCES www.legis.state.wv.us www.congress.org www.advocacyguru.com www.ncsl.org www.afj.org www.01-11-11.org www.capwiz.com/preventchildabusewv www.preventchildabusewv.org http://www.preventchildabuse.org/advocacy/

position_statements.shtml

For More Information Contact:

Jim McKay1-866-4KIDSWV

304-697-0340Email: jim@teamwv.org

Twitter: @TEAM4WVChildrenhttp://www.01-11-11.org

http://www.preventchildabusewv.org