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The Basics What is shopping cart abandonment? Cart abandonment rates by industry 1 Which products are most commonly abandoned? 3 An ecommerce term used to describe visitors adding items to an online shopping cart but exiting without completing the purchase. 75.6 % Average cart abandonment rate across industries 1 6 % 16 % 18% 40 % 2 % 4 % Cart abandonment rates by device 2 61 % 71 % 81 % Mobile Tablets Desktop $260 B in ec ommerce sales is recoverable through checkout optimization. 4 increase in conversion rate can be achieved by improving checkout design. 4 35.26 % of customers have abandoned a cart because of unsatisfactory delivery options. 6 are likely to never shop with a retailer again following a negative delivery experience. 6 45% 38% Shopping cart abandonment can seem like an uphill battle, but by understanding why your customers abandon their carts, you can improve your customer experience and turn more browsers into buyers. Cart abandonment rate = Total number of shoppers who complete transactions Total number of shoppers who add items to cart 81.1% Travel 80.4% Finance 75.6% Retail 75.6% Non-profit 69.1% Fashion Clothes Tech Homeware Jewelry and accessories % of shoppers who abandoned this type of product in their carts Food Fitness equipment Why do people abandon shopping carts? 4 35 % 61 % 27 % 24 % 18% 16 % 8% Shipping, taxes, and extra fees are too high Site requires an account to be created Checkout process too long Couldn’t calculate total costs upfront Didn’t want to give site credit card info Delivery is too slow Lack of payment methods in ecommerce sales lost to cart abandonment. 5 $ CHECKOUT CHECKOUT In ecommerce, getting shoppers to convert can be a challenge. Lots of shoppers leave your online store without buying — but why? ShipBob created this infographic to help you understand (and overcome!) shopping cart abandonment. Shopping Cart Abandonment THE TRUTH ABOUT Reducing Cart Abandonment What can you do? SHOWCASE SECURITY Why offer fast and affordable shipping options? Use trust icons Add an SSL certificate SIMPLIFY CHECKOUT Remove optional fields Optimize for mobile BE TRANSPARENT Eliminate hidden fees Be upfront about returns MEET SHIPPING EXPECTATIONS Highlight 2-day shipping Offer affordable delivery $4,600,000,000,000 1- ) (
