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SIM ChicagoConsumerization of IT

Ken O’BrienOctober 29th, 2009

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RR Donnelley

The Largest Print And Print Services Provider In The World

The Largest Communications Management Provider In The World

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Did You Know?

http://www.youtube.com/watch?v=cL9Wu2kWwSY

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Definition

- Bringing technologies readily available to consumers into the workplace

Consumerization of IT :

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Survey

How Many of You :

Restrict Internet Access?

Allow employees to access:

• FaceBook?

• YouTube?

• Instant Messaging?

• Twitter?

Pay for and Administer Laptops?

Pay for and Manage Mobile Devices (Phones / BBs)?

Use Open Source Software?

Leverage Cloud Computing (SaaS)?

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The Belief / Reality

There is value in the emerging technologies :

How We Work

The Tools We Work With

The Products and Services We Provide and Sell

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The Challenge

Competing Values:

Control vs Flexibility

Standardization / Efficiency vs Creativity

Cost Reduction / ROI vs New Capital

Secure vs Open

Familiar vs New

Customer vs Profitability

Reputation and Culture

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Our Approach

Applications/Services

Infrastructure

Pro

du

ctiv

ity

Rev

enu

e /

cost

Collaboration

Twitter

Social Networks

Cloud Computing

Mobility Connections

Mobility Applications

Laptops

Smart Phones

Network Access / 4G

IM

Collaborative Apps/Sharepoint

Online Chat

Open Source

You Tube

iPhone Apps

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Our Approach

Applications/Services

Infrastructure

Pro

du

ctiv

ity

Rev

enu

e /

cost

Collaboration

Twitter

Social Networks

Cloud Computing

Mobility Connections

Mobility Applications

Laptops

Smart Phones

Network Access / 4G

IM

Collaborative Apps/Sharepoint

Online Chat

Open Source

You Tube

iPhone Apps

Set the evaluation criterion and try to find something meaningful in each category to drive progress.

Implement each as a standard if possible

SaaS

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Other Considerations

It is not as much expectations as the “norm”

Agile Development Methodology is now Dorm Room Development Methodology

The Millennium Workforce -

Regulations and Liability

Customer expectations and / or acceptance

Hype vs Helpful Change

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Next

For RRD it is similar to our core business driver –

Our objective is to deliver their message to the end receiver in the most effective manner – that means to deliver the message through the right channel:

mail box e-mail FaceBook Twitter Magazine Banking WEB site Newspaper insert Labels on products

For Consumerization –

Leverage the best channel or technologies that meet our needs as a company and workforce – to match our

Skills experience interest budget customers

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