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1. Software is cloud-based… and is becoming faster ...doubling their power every year.” ......

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© Corbin Ball Associates – All Rights Reserved corbinball.com - [email protected] - 360-734-8756 1 The Top Technology Trends Transforming Events and Hospitality – And What It Means For You! Corbin Ball, CSP, CMP Corbin Ball Associates © 2013 Corbin Ball Associates Course Notes: corbinball.com/assets/trends-proexport.pdf T “Information technologies are doubling their power every year.” -- Ray Kurzweil, Futurist, 2011 3 Three Events and Hospitality Technology Trends: 1. Software is cloud-based… and is becoming faster, cheaper and easier to use! Trends: Cloud-based Software Management Benefits: Accessible (24/7 anywhere) Standard interface (browser) Cross-platform (pc/Mac) Limited IT support needed Works better with other programs (interoperability) Development tools much cheaper and faster Total cost of ownership (‘freeconomics’) Web-based Events and Hospitality Management Sales/Catering Management Web Sites Social Media Promotion RFPs Housing/Travel Customer Relations Management (CRM) Project Management Registration/Attendee Management Exhibition Management
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© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

1

The Top Technology Trends Transforming Events and Hospitality –And What It Means For You!

Corbin Ball, CSP, CMP

Corbin Ball Associates

© 2013 Corbin Ball Associates

Course Notes: corbinball.com/assets/trends-proexport.pdf

T

“Information technologies are doubling their power every year.”

-- Ray Kurzweil, Futurist, 2011

3

Three Events and Hospitality Technology Trends:

1. Software is cloud-based…

and is becoming faster, cheaper and easier to use!

Trends: Cloud-based Software Management

Benefits:• Accessible (24/7 anywhere)• Standard interface (browser)• Cross-platform (pc/Mac)• Limited IT support needed• Works better with other programs

(interoperability)• Development tools much cheaper and

faster• Total cost of ownership (‘freeconomics’)

Web-based Events and Hospitality Management

• Sales/Catering Management

• Web Sites

• Social Media Promotion

• RFPs

• Housing/Travel

• Customer Relations Management (CRM)

• Project Management

• Registration/Attendee Management

• Exhibition Management

© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

2

Low Cost Web-based Management

Open source web sites:wordpress.orgjoomla.comvancouverconventioncentre.comthemeid.com

Free web tools:amiando.comeventbrite.comfloorplangenie.com

Three Events and Hospitality Technology Trends:

2. Social media is transforming how events and venues are marketed and managed.

Econsultancy

• 90% online consumer trust recommendations form people they know.

• 14% trust advertising

1 billion users

500 million active users

1 billion monthly users

500 million users200 million users

6 billion photos

50 million monthly users

12 million monthly unique visitors

• Largest social network (1 billion users – 1 in 7 on the planet!

• 500 billion minutes spent each month

• 25 billion content items each month.

• 100 petabytes of user data

• 67% of B2B and 41% of B2C companies have acquired customers through Facebook

© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

3

• Micro blog - 140 characters maximum

• 500 million users

• 190 million tweets/day

• What are you doing????

• 60+% tweets mobile – natural for events

How do we get followers?

•Tweet good stuff!

– Timely announcements

– Links to interesting articles

– Program updates

–Action alerts

•Retweet others

• YouTube is second most used site in the world (after its owner Google)

• YouTube: 1 billion monthly users

• 60 hours/minute uploaded – more every month than the big 3 TV networks in their history.

Video Sharing: How

• Keep it short (3.5 minutes or less)• Tag it• Record in HD• The thumbnail is very important. • Use a catchy title (not: 393855277.mov)

© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

4

MarketingProfs, April 2013 Distributed Marketing Blog, April 2012

Exhibitor Media Group Survey --

7,945 marketing professionals subscribing to Exhibitor Magazine

How many hours per week do you spend on social media marketing?

Time Management Time management:

Social Media Aggregators

• hootsuite.com• klout.com• trackur.com• salesforce.com/radian6

© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

5

Marketing Funnel

No trusted basis of comparison

Stop spamming me!

Trusted, relevant, personalized info.

Your logo is on my t-shirt

$$$ = Awareness

Noise makes it difficult to get

eyeballs

awareness consideration preference action loyalty awareness consideration preference action loyalty

Viral Videos

SocialNetworking

Blogs

Ratings and Reviews

Communities

Blogs

Podcasting

Support Forums

Wikis

Marketing Funnel

Virtual and hybrid meetings will not replace face-to-face meetings…

(but will still play an important role).

Three Events and Hospitality Technology Trends:

3.

Virtual and Hybrid Meetings

Video Conferencing• skype.com• essentialet.com• plus.google.com• rolandsystemsgroup.com

Tele-immersion• polycom.com• cisco.com/telepresence • advanced.org• teleportec.com• dvetelepresence.com

Hybrid event:An event that combines both face-to-face and virtual experience for local and remote attendees

ww.rolandsystemsgroup.com) VR-5

rolandsystemsgroup.com VR-59 lbs./4.3 kg, US$4,795

© Corbin Ball Associates – All Rights Reserved

corbinball.com - [email protected] - 360-734-8756

6

50%

Of planners said that that cannibalization was

a top concern in their organization.

MPI Hybrid Meeting Survey

Sept.,2012, 1,800 participants

Cannibalization is a myth.

88% Reported no negative change in future meetings.

(23% reported attendance increased, 65% no change.

MPI Hybrid Meeting Survey

Sept.,2012, 1,800 participants

Why did you attend virtually?(Why did you stay home instead of traveling?

1. Travel budget 55%2. Can’t be out of the office 50%3. Cost of event 45%4. Not enough lead time to plan to attend 25%5. I chose to watch the recording later 20%6. I learned about the event while it was happening

10%7. I prefer to attend virtually 15%

MPI Hybrid Meeting Survey

Sept.,2012, 1,800 participants

Resources:

Corbin’s Favorites Filecorbinball.com/bookmarks

Corbin’s Article Databasecorbinball.com/art

Corbin’s TechTalk Newslettercorbinball.com/techtalk

Course notes:corbinball.com/assets/trends-proexport.pdf

©2013 Corbin Ball Associates

Contact Info:Web: corbinball.com

Blog: corbinball.wordpress.com

Facebook: facebook.com/corbin.ball

LinkedIn: linkedin.com/in/corbinball

Twitter: twitter.com/corbinball

Google+: goo.gl/zvMn6

Pinterest: pinterest.com/corbinball

Thank you!

Course notes:corbinball.com/assets/trends-proexport.pdf

Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award.

Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225 USA

[email protected] [email protected]/corbin.balllinkedin.com/in/corbinballcorbinball.wordpress.com


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